The Visionary Package

The Visionary Package PDF Author: Herbert M. Meyers
Publisher: Springer
ISBN: 0230286917
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

The Visionary Package

The Visionary Package PDF Author: Herbert M. Meyers
Publisher: Springer
ISBN: 0230286917
Category : Business & Economics
Languages : en
Pages : 242

Get Book

Book Description
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

The Visionary Package

The Visionary Package PDF Author: Herbert M. Meyers
Publisher:
ISBN: 9781349510245
Category : Marketing
Languages : en
Pages : 242

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Book Description
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

Leadership Standards in Action

Leadership Standards in Action PDF Author: Cade Brumley
Publisher: R&L Education
ISBN: 161048391X
Category : Education
Languages : en
Pages : 167

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Book Description
"Case studies of exceptional principals as servant-leaders"-- Provided by publisher.

Packaging Design

Packaging Design PDF Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 1118501802
Category : Design
Languages : en
Pages : 274

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Book Description
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines

Packaging the Brand

Packaging the Brand PDF Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1350034223
Category : Design
Languages : en
Pages : 208

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Book Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Eighteenth IAPRI World Packaging Conference

Eighteenth IAPRI World Packaging Conference PDF Author: Jay Singh
Publisher: DEStech Publications, Inc
ISBN: 160595084X
Category : Science
Languages : en
Pages : 604

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Book Description
Part of a series based on an important global packaging meeting, which brings together packaging researchers from universities and industry, this book covers subjects such as: active/intelligent packaging, distribution packaging, medical, cosmetic and pharmaceutical packaging, food and agricultural packaging, and hazardous materials containers.

A Common Vision

A Common Vision PDF Author: B. Sham Moteelall
Publisher: Xlibris Corporation
ISBN: 1669873404
Category : Self-Help
Languages : en
Pages : 207

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Book Description
This book titled A Common Vision, is written with the intent that it could, directly or indirectly, benefi t many people on Planet Earth. The writing emphasizes, among other topics, mutual respect for all, regardless of origin, wealth, entitlements or status. It delves into various aspects of life with special emphasis on business leadership, management, and other entities. The realization must exist that continuous personal and leadership improvements are critical factors for current and future successes. Denial of such basic factors should not be an option. The suggestions offered here are the results of many years of diverse experiences of the author during various modes of survival. It draws from experiences in a third world country to involvements in corporate business management and a host of additional scholastic and practical life experiences.

Design for Business

Design for Business PDF Author: Doctor Gjoko Muratovski
Publisher: Intellect Books
ISBN: 1783203773
Category : Design
Languages : en
Pages : 216

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Book Description
One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.

The Visionary Voyage (Magic Mirror Series Book 1)

The Visionary Voyage (Magic Mirror Series Book 1) PDF Author: Luther Tsai
Publisher: Magic Mirror
ISBN: 9781478869030
Category :
Languages : en
Pages :

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Book Description
Admiral Zheng He, the famed explorer, sails into unchartered lands with an amazing fleet of ships but little does he know that he is heading straight into a trap laid by one of the most dangerous pirates who ever lived. Young adventurers Miranda and Marko travel to the past to see this history unfold as they get swept up in the battle.

The Marketer's Guide To Successful Package Design

The Marketer's Guide To Successful Package Design PDF Author: Herbert Meyers
Publisher: McGraw Hill Professional
ISBN: 9780844234380
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.