Selling Mrs. Consumer

Selling Mrs. Consumer PDF Author: Janice Williams Rutherford
Publisher: University of Georgia Press
ISBN: 0820327271
Category : House & Home
Languages : en
Pages : 316

Get Book Here

Book Description
This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer." While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.

Selling Mrs. Consumer

Selling Mrs. Consumer PDF Author: Janice Williams Rutherford
Publisher: University of Georgia Press
ISBN: 0820327271
Category : House & Home
Languages : en
Pages : 316

Get Book Here

Book Description
This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer." While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.

Virtuous Leadership

Virtuous Leadership PDF Author: Alexandre Havard
Publisher: Scepter Publishers
ISBN: 1594171114
Category : Self-Help
Languages : en
Pages : 201

Get Book Here

Book Description
Drawing on the lives of some of the greatest political, intellectual and religious leaders of modern times, and the author’s personal experience, Virtuous Leadership demonstrates that leadership and virtue are not only compatible, they are actually synonymous. Virtuous Leadership defines each of the classical human virtues most essential to leadership – magnanimity, humility, prudence, courage, self-control and justice. It demonstrates how these virtues promote personal transformation and the attainment of self-fulfillment. It also considers the Christian supernatural virtues of faith, hope and charity without which no study of leadership can be complete. The book’s final section, Towards Victory, offers a methodology for the achievement of interior growth tailored to the needs of busy, professional people intent on imbuing their lives with a transcendent purpose. Thus, the aim of Virtuous Leadership is ultimately practical. It is meant to be your guidebook in the quest for excellence.

The Transformational Consumer

The Transformational Consumer PDF Author: Tara-Nicholle Nelson
Publisher: Berrett-Koehler Publishers
ISBN: 1626568847
Category : Business & Economics
Languages : en
Pages : 176

Get Book Here

Book Description
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.

A Virtuous Woman

A Virtuous Woman PDF Author: Kaye Gibbons
Publisher: Algonquin Books
ISBN: 1565127005
Category : Fiction
Languages : en
Pages : 129

Get Book Here

Book Description
A “vivid, unsentimental, powerful” portrait of a Southern marriage by the New York Times–bestselling author of Ellen Foster (Publishers Weekly). “She hasn’t been dead four months and I’ve already eaten to the bottom of the deep freeze. I even ate the green peas. Used to I wouldn’t turn my hand over for green peas . . .” Ruby Stokes has died too young and left her husband, Blinking Jack, behind. With alternating entries from each of them, A Virtuous Woman recounts the tale of their years together in an “exquisitely realised piece of writing” (Elizabeth Buchan, The Mail on Sunday). From their very different backgrounds—Ruby a daughter of wealth, Jack a penniless tenant farmer—to their relationships with their landlord and his family, and the strength they drew from each other in the face of hardship, this story of a marriage is “full of fantastically gritty metaphors . . . A book that will change your dreams” (The Observer). “Gibbons again flawlessly reproduces the humor and idiom of rural eastern North Carolina.” —Library Journal

Handbook of Virtue Ethics in Business and Management

Handbook of Virtue Ethics in Business and Management PDF Author: Alejo José G. Sison
Publisher: Springer
ISBN: 9789400765092
Category : Philosophy
Languages : en
Pages : 0

Get Book Here

Book Description
This volume examines the breadth and depth of virtue ethics and aims to counter the virtue ethics amnesia that both afflicts general moral philosophy and affects business and management ethics. Divided into two parts, the handbook starts out with a historical introduction and chronology of the development of virtue ethics, providing a comprehensive assessment of its evolution and identifying the most influential authors and their works. The authors discussed include those who follow a philosophical or conceptual tradition in their treatment of virtue and those who belong to the research tradition of positive science, in particular, empirical, quantitative and applied psychology. The second part of the book discusses systematic approaches and major themes developed in virtue ethics. These contributions are conceptual, empirical/applied or case studies. They offer insight into the different topics to which virtue ethics has been applied, and show how virtue ethics has influenced the various operational areas of firms. Finally, they examine the virtue ethics responses to some of the most important issues that businesses and organizations face in the 21st century.​

The Virtuous Physician

The Virtuous Physician PDF Author: James A. Marcum
Publisher: Springer Science & Business Media
ISBN: 9400727062
Category : Medical
Languages : en
Pages : 252

Get Book Here

Book Description
Although modern medicine enjoys unprecedented success in providing excellent technical care, many patients are dissatisfied with the poor quality of care or the unprofessional manner in which physicians sometimes deliver it. Recently, this patient dissatisfaction has led to quality-of-care and professionalism crises in medicine. In this book, the author proposes a notion of virtuous physician to address these crises. He discusses the nature of the two crises and efforts by the medical profession to resolve them and then he briefly introduces the notion of virtuous physician and outlines its basic features. Further, virtue theory is discussed, along with virtue ethics and virtue epistemology, and specific virtues, especially as they relate to medicine. The author also explores the ontological priority of caring as the metaphysical virtue for grounding the notion of virtuous physician, and two essential ontic virtues—care and competence. In addition to this, he examines the transformation of competence into prudent wisdom and care into personal radical love to forge the compound virtue of prudent love, which is sufficient for defining the virtuous physician. Lastly, two clinical case stories are reconstructed which illustrate the various virtues associated with medical practice, and it is discussed how the notion of virtuous physician addresses the quality-of-care and professionalism crises.

Virtuous Liaisons

Virtuous Liaisons PDF Author: Raja Halwani
Publisher: Open Court Publishing
ISBN: 9780812695434
Category : Family & Relationships
Languages : en
Pages : 336

Get Book Here

Book Description
Author Raja Halwani discusses how virtue ethics illuminates the three central areas of our lives -- care, love, and sex -- which are often considered to be crucial to a well-lived life. Halwani concludes that virtue ethics allows for those sexual lifestyles that are deemed by traditional morality to be wrong -- promiscuity, open relationships, and sex work -- which boldly counters the conservative viewpoint of many virtue ethicists. This argument about the relationship between romantic love and virtue also examines the works of other philosophers.

Luxurious Citizens

Luxurious Citizens PDF Author: Joanna Cohen
Publisher: University of Pennsylvania Press
ISBN: 0812293770
Category : History
Languages : en
Pages : 297

Get Book Here

Book Description
After the Revolution, Americans abandoned the political economy of self-denial and sacrifice that had secured their independence. In its place, they created one that empowered the modern citizen-consumer. This profound transformation was the uncoordinated and self-serving work of merchants, manufacturers, advertisers, auctioneers, politicians, and consumers themselves, who collectively created the nation's modern consumer economy: one that encouraged individuals to indulge their desires for the sake of the public good and cast the freedom to consume as a triumph of democracy. In Luxurious Citizens, Joanna Cohen traces the remarkable ways in which Americans tied consumer desire to the national interest between the end of the Revolution and the Civil War. Illuminating the links between political culture, private wants, and imagined economies, Cohen offers a new understanding of the relationship between citizens and the nation-state in nineteenth-century America. By charting the contest over economic rights and obligations in the United States, Luxurious Citizens argues that while many less powerful Americans helped to create the citizen-consumer it was during the Civil War that the Union government made use of this figure, by placing the responsibility for the nation's economic strength and stability on the shoulders of the people. Union victory thus enshrined a new civic duty in American life, one founded on the freedom to buy as you pleased. Reinterpreting the history of the tariff, slavery, and the coming of the Civil War through an examination of everyday acts of consumption and commerce, Cohen reveals the important ways in which nineteenth-century Americans transformed their individual desires for goods into an index of civic worth and fixed unbridled consumption at the heart of modern America's political economy.

Political Virtue and Shopping

Political Virtue and Shopping PDF Author: M. Micheletti
Publisher: Springer
ISBN: 1403973768
Category : Political Science
Languages : en
Pages : 262

Get Book Here

Book Description
Political consumerism is turning the market into a site for politics and ethics. It is consumer choice of producers and products on the basis of attitudes and values of personal and family well-being as well as ethical or political assessment of business and government practice. In the face of economic globalization and a regulatory vacuum, consumers increasingly take responsibility in their own hands, making the market an important venue for political action through their decisions of what to purchase. This book opens the readers' eyes to a new way of viewing everyday consumer choices and the role of the market in our lives, illuminating the broader theoretical and historical context of concerns about sweatshops, responsible coffee, and ethical and free trade. Contemporary forms of political consumerism - boycotts, labelling schemes, stewardship certification, socially responsible investing, etc. - are described and evaluated. Individual actions are shown to be important in the complexity of globalization.

Selling Mrs. Consumer

Selling Mrs. Consumer PDF Author: Christine McGaffey Frederick
Publisher: Franklin Classics
ISBN: 9780343018139
Category :
Languages : en
Pages : 430

Get Book Here

Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.