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Author: Alexander Hillert
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
We analyze the relation between firm visibility and stock returns, using a novel dataset on New York Times coverage of U.S. firms from 1924 to 2013. We find that firms with persistently higher levels of media coverage exhibit predictably higher returns. Top-quintile outperform bottom-quintile coverage stocks by 2.64% per year (Sharpe Ratio of 0.47, Momentum: 0.47). Higher media coverage predicts significant improvements in corporate governance, as well as higher sales growth and profitability growth. Thus, the evidence is consistent with visibility creating value through monitoring and advertising, while stock markets inadequately price the positive effects of firm visibility.
Author: Ed Evarts
Publisher:
ISBN: 9781734500424
Category :
Languages : en
Pages : 246
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Book Description
Regardless of your age or the tenure of your career, your organization and industry is changing at an exponential rate. Head-spinning advances in technology, endless bottom-line financial pressures, growing networks of global economies, and changing demographics are significantly impacting your experience in your workplace. In the winter of 2006, I experienced a change that impacted my career and I, like so many of my colleagues, unexpectedly found myself alone and vulnerable. The change for me came in the form of a new boss, who within minutes of meeting me, looked at me and said "I don't hear a lot about Ed Evarts in this organization." Until this time, I considered myself a well-performing, highly regarded contributor in my organization. I had received "exceeds expectations" performance appraisals. I was well known and I thought I had a great reputation. People liked me! During my time in transition, I quickly discovered that networking was no longer enough. In today's active and busy workplaces, individuals need to seek ways to raise their visibility that includes a vast number of additional activities in addition to networking. I also discovered that getting an "exceeds expectations" on my performance appraisal was no longer enough. Individuals like me needed to find ways to add value to the financial aspects that are important to my organization. Value is becoming the new corporate currency!Raise Your Visibility and Value explores the changing organizational and industry environment where networking and performance appraisals are slowly being replaced with visibility and value. Discover the seven visibility accelerators and uncover new and exciting ways to increase your engagement and productivity in your workplace and your visibility and value in your industry.
Author: Alexander Hillert
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
We analyze the relation between firm visibility and stock returns, using a novel dataset on New York Times coverage of U.S. firms from 1924 to 2013. We find that firms with persistently higher levels of media coverage exhibit predictably higher returns. Top-quintile outperform bottom-quintile coverage stocks by 2.64% per year (Sharpe Ratio of 0.47, Momentum: 0.47). Higher media coverage predicts significant improvements in corporate governance, as well as higher sales growth and profitability growth. Thus, the evidence is consistent with visibility creating value through monitoring and advertising, while stock markets inadequately price the positive effects of firm visibility.
Author: David Avrin
Publisher: Red Wheel/Weiser
ISBN: 163265962X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
Author: Carly Thomsen
Publisher: U of Minnesota Press
ISBN: 1452965102
Category : Social Science
Languages : en
Pages : 296
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Book Description
A questioning of the belief in the power of LGBTQ visibility through the lives of queer women in the rural Midwest Today most LGBTQ rights supporters take for granted the virtue of being “out, loud, and proud.” Most also assume that it would be terrible to be LGBTQ in a rural place. By considering moments in which queerness and rurality come into contact, Visibility Interrupted argues that both positions are wrong. In the first monograph on LGBTQ women in the rural Midwest, Carly Thomsen deconstructs the image of the rural as a flat, homogenous, and anachronistic place where LGBTQ people necessarily suffer. And she suggests that visibility is not liberation and will not lead to liberation. Far from being an unambiguous good, argues Thomsen, visibility politics can, in fact, preclude collective action. They also advance metronormativity, postraciality, and capitalism. To make these interventions, Thomsen develops the theory of unbecoming: interrogating the relationship between that which we celebrate and that which we find disdainful—the past, the rural, politics—is crucial for developing alternative subjectivities and politics. Unbecoming precedes becoming. Drawing from critical race studies, disability studies, and queer Marxism, in addition to feminist and queer studies, the insights of this book will be useful to scholars theorizing issues far beyond sexuality and place and to social justice activists who want to move beyond visibility.
Author:
Publisher:
ISBN:
Category :
Languages : de
Pages : 208
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Book Description
Author:
Publisher:
ISBN:
Category : Air
Languages : en
Pages : 164
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Book Description
Author: Susan M. Barber
Publisher: Susan M. Barber
ISBN: 9781737610441
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
For decades, people have believed that working hard will be enough to get promoted. While generally true at the entry levels of an organization where performance is an important measure of success, once a more senior level of responsibility is reached, working hard is no longer enough. To continue the journey and move up the ladder, leaders need to create personal visibility for themselves and their teams. This was the situation that Susan M. Barber found herself in about ten years ago. She was known as someone who would do what it takes to get the job done. While successful, she eventually reached a point in her career where that was no longer adequate. A pivotal feedback conversation with a mentor was the catalyst that changed everything. She had to shift the long-held belief that working hard was sufficient to have career success and find a new way. Creating visibility wasn't something that was taught in any of the management classes she had taken as a new leader. She was on a path of discovery to learn what visibility meant in general, but more specifically how she could create it in an authentic way for herself. Barber created a process that helped her build visibility for herself and her team. As a coach now, when her clients are unable to see how they are hiding from their visibility, she uses that same process to help them unlock their potential and achieve success. She has broken down this process down into easy to follow steps. Working hard only takes you so far. The truth is you need the kind of visibility that allows people to see your value, capabilities and is authentic to who you are. The Visibility Factor is your guide to shape the visibility that you want for yourself and your career.
Author: Douglas G. Fox
Publisher:
ISBN:
Category : Air quality
Languages : en
Pages : 52
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Book Description
Author: Albena Bakratcheva
Publisher: Rodopi
ISBN: 940120831X
Category :
Languages : en
Pages : 272
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Book Description
Visibility beyond the Visible. The Poetic Discourse of American Transcendentalism is the first study to entirely deal with the poetics of American Transcendentalism. The author takes it for granted that the major New England transcendentalists were writers of utmost literary significance and so focuses thoroughly on their extremely rich and many-sided poetic discourse. The book’s inevitable European perspective only enhances its preoccupation with the Americanness of the New England Transcendentalists, thus making it emphasize, in all the aspects of its concern, the uniqueness of the interrelation between place-sense and artistry which the transcendentalists’ writings offer. Because most of these writings hold iconic stature as American masterpieces, both scholars and lay readers will welcome Visibility beyond the Visible. The Poetic Discourse of American Transcendentalism as opening novel horizons for greater insights, deeper understandings, and further exploration of the poetic complexities of Emerson’s, Thoreau’s, M. Fuller’s, and their co-thinkers’ work.
Author: Nathanael Poster
Publisher:
ISBN:
Category :
Languages : en
Pages : 232
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Book Description
Today, being good at your job isn't enough to get ahead in your career. If key people aren't aware of you, you'll likely miss out on opportunities to improve your skills and take on interesting assignments, despite your hard work and good performance. You can't always rely on others, such as your boss, to increase your visibility and value. Instead, you need to figure out how to maximize your exposure and value so that you can take opportunities when they arise. This book explores the changing organizational and industry environment where networking and performance appraisals are slowly being replaced with visibility and value. Discover the seven visibility accelerators and uncover new and exciting ways to increase your engagement and productivity in your workplace and your visibility and value in your industry.
