The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research PDF Download
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Author: Lars Steilmann
Publisher: GRIN Verlag
ISBN: 3668554218
Category : Business & Economics
Languages : en
Pages : 79
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Book Description
Bachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: This thesis with the topic is about Geomarketing theory and its approach in the automotive industry, more specifically surveyed on one explicit example of Porsche. The automotive industry is experiencing a development from a sellers' market to a buyers' market, as evident in the marginal increase of registration figures in recent years and in the additional price pressure on the car market. Equivalently, the increasing degree of individualization in society and thus the differentiation of demand, is leading to a breakdown of markets into smaller market segments to which the car manufacturers have to deal with. This prevailing pressure also affects the management level and causes the need to make the right decisions and avoid failures. Analogue to these developments two trends in marketing have gained significance in recent decades. On the one hand, the increasing data and information sets, which allow improved screening of the market, have gained importance. On the other hand, there is the technological development that enables assimilating large amounts of internal and external data on the basis of spatial structures. As a result of this development, the instrument Geomarketing has been established. This thesis deals with the elaborate assessment of the application of Geomarketing within location as well as branch network planning and practice. More specifically, this thesis handles the approach of the car manufacturer Porsche AG. The overall aim of the paper is to explain the role of Geomarketing for strategic planning processes in an automotive company with special focus on location and branch network decisions. The aim also is to find out how far Geomarketing causes benefits.
Author: Lars Steilmann
Publisher: GRIN Verlag
ISBN: 3668554218
Category : Business & Economics
Languages : en
Pages : 79
Get Book Here
Book Description
Bachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: This thesis with the topic is about Geomarketing theory and its approach in the automotive industry, more specifically surveyed on one explicit example of Porsche. The automotive industry is experiencing a development from a sellers' market to a buyers' market, as evident in the marginal increase of registration figures in recent years and in the additional price pressure on the car market. Equivalently, the increasing degree of individualization in society and thus the differentiation of demand, is leading to a breakdown of markets into smaller market segments to which the car manufacturers have to deal with. This prevailing pressure also affects the management level and causes the need to make the right decisions and avoid failures. Analogue to these developments two trends in marketing have gained significance in recent decades. On the one hand, the increasing data and information sets, which allow improved screening of the market, have gained importance. On the other hand, there is the technological development that enables assimilating large amounts of internal and external data on the basis of spatial structures. As a result of this development, the instrument Geomarketing has been established. This thesis deals with the elaborate assessment of the application of Geomarketing within location as well as branch network planning and practice. More specifically, this thesis handles the approach of the car manufacturer Porsche AG. The overall aim of the paper is to explain the role of Geomarketing for strategic planning processes in an automotive company with special focus on location and branch network decisions. The aim also is to find out how far Geomarketing causes benefits.
Author: Carlo Vercellis
Publisher: John Wiley & Sons
ISBN: 1119965470
Category : Mathematics
Languages : en
Pages : 314
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Book Description
Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.
Author: Barry R. Berman
Publisher: Pearson Higher Ed
ISBN: 1292214686
Category : Business & Economics
Languages : en
Pages : 593
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Book Description
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author:
Publisher:
ISBN:
Category : Industrial arts
Languages : en
Pages : 492
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Book Description
Author: Reza Gharoie Ahangar
Publisher: BoD – Books on Demand
ISBN: 1839629657
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Investment and portfolio strategies are some of the most exciting topics in finance. This book presents the most up-to-date topics and techniques in finance to facilitate the investment process for researchers and investors in selecting appropriate investment strategies with the emergence of new issues and concepts in financial areas. This book contains nine chapters divided into three sections: The first section, “Investment and Portfolio Strategies,” discusses different investment strategies in portfolio selection. The second section, “Behavioral Finance and Investment Decisions,” examines the application of behavioral finance in investment decisions. The last section, “Emerging New Trends in Finance,” includes some new and interesting finance topics that can depict our vision for the future arena of finance.
Author: Vicky Katsoni
Publisher: Springer Nature
ISBN: 3030724697
Category : Business & Economics
Languages : en
Pages : 771
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Book Description
This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.
Author: Antonella Petrillo
Publisher: BoD – Books on Demand
ISBN: 183969629X
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
Globalization and increased competition are forcing companies to review and improve their production processes to be more sustainable. However, a clear vision and environmental culture are lacking because, even today, companies are motivated to act to improve the environment essentially by compliance with government regulations and the opportunity to achieve profit growth. This book presents practices, challenges, and opportunities for the digital and sustainable transformation of business as we know it.
Author: Philip Zerrillo
Publisher: World Scientific
ISBN: 9813273364
Category : Business & Economics
Languages : en
Pages : 107
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Book Description
This book is intended to support faculty in designing and conducting case teaching. The book is a practical 'how to' guide for faculty setting up and delivering a case based class. It can be used by instructors of all levels as it discusses issues such as class culture, teaching pace, grading, board usage etc.
Author: Endalamaw Gashaw
Publisher: GRIN Verlag
ISBN: 3346135187
Category : Computers
Languages : en
Pages : 75
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Book Description
Master's Thesis from the year 2019 in the subject Computer Science - Miscellaneous, University of Gondar (Atse Tewodros Cumpas), course: Information technology, language: English, abstract: Agricultural price predictions are an integral component of trade and policy analysis. As the prices of agricultural commodities directly influence the real income of farmers and it also affects the national foreign currency generate. Sesame is highly produced in some tropical and subtropical rain forest Ethiopia region. The thesis is to build a model that can predict market prices of sesame commodity. Based on the complexity of sesame price prediction; the predicting models used for crop are linear regression, support vector machine and neural network models to predict a future price. A data have been taken from the ECX website (www.ecx.com.et) in the interval of January 2013 to March 2019. The total numbers of records selected to the experiments are 5,327 daily prices are used for proposed models. The experimental result had evaluated by RMSE, MSE and CC metrics. We follow six phase CRISP-DM process model for sesame price prediction. The process phase are, business understanding, data understanding, data preparation, modeling, evaluating and deployment.
Author: Pascal Bornet
Publisher:
ISBN: 9811235848
Category : Artificial intelligence
Languages : en
Pages : 431
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Book Description
Introduction. Understanding IA - pt. 1. The promise of IA for a better world -- pt. 2. IA technologies explained -- pt. 3. How organizations succeed in implementing IA -- pt. 4. Reinventing society with IA - Conclusion. Our world urgently needs more IA! - Asset. IA use cases library - Appendix. List of IA experts who took part in the survey - Appendix. Artistic inspiration from IA.
