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Author: Sandrina Teixeira
Publisher: Business Science Reference
ISBN: 9781668493250
Category : Artificial intelligence
Languages : en
Pages : 0
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Book Description
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--
Author: Sandrina Teixeira
Publisher: Business Science Reference
ISBN: 9781668493250
Category : Artificial intelligence
Languages : en
Pages : 0
Get Book Here
Book Description
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--
Author: Teixeira, Sandrina
Publisher: IGI Global
ISBN: 1668493268
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
Author: Santos, José Duarte
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Todays businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.
Author: Jim Sterne
Publisher: John Wiley & Sons
ISBN: 1119406331
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Author: Martínez Asanza, Dachel
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 363
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Book Description
Geriatric Dentistry in the Age of Digital Technology is a comprehensive guide that addresses the crucial role of dental professionals in providing specialized care for aging patients in today's digital era. As the world's population continues to age, it is imperative to prioritize the health promotion, prevention, and recovery of older individuals, especially concerning their oral health. Drawing upon relevant theoretical frameworks and the latest empirical research, this book offers invaluable insights for professionals seeking to enhance their understanding of Geriatric Dentistry and Gerodontology, as well as their application within the international context of digital transformation. Whether you are a dentist, dental student, researcher, or involved in the management of elderly dental care, this book provides a comprehensive exploration of the discipline's key topics. Delving into a range of subjects, the book covers essential areas such as the integration of Geriatrics and Gerontology into dental training, teaching methodologies for Geriatric Dentistry and Gerodontology, prevalent systemic diseases among the elderly, oral conditions commonly observed in this population, changes in the oral cavity during aging, and holistic dental care for geriatric patients in the digital age. Additionally, the book explores the dynamic relationship between oral health and the quality of life of older individuals, strategies for health promotion and disease prevention, salutogenic marketing approaches, and the challenges faced in providing dental care for elderly patients, including physical, psychosocial, and geographical barriers.
Author: Sahin, Fatih
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.
Author: Rodrigues, Paula
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.
Author: Rouco, José Carlos
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
In an era characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), organizations are faced with an ever-changing array of crises that pose a threat to both their reputation and operational continuity. From unforeseen disruptions to intense market competition, the need for robust business continuity management and resilience has never been more pressing. Strategic success hinges on an organization's ability to weather the storm and swiftly recover from disasters. Those who fail to know the existing organizational models of continuity and appropriately plan for their business to encounter VUCA may not survive it. Business Continuity Management and Resilience: Theories, Models, and Processes provides an exhaustive overview of business continuity management but also offers innovative methodologies to enhance organizational and personal resilience. By delving into theories, models, and processes, it equips readers with the knowledge needed to navigate crises successfully. Covering crisis communication plans, the role of artificial intelligence, risk management, information technologies in crisis management, leadership skills in a crisis context, emergency response, competency models, virtual and augmented reality centers in training, and stress management, this reference book will help to prepare organizations for VUCA in the future. By fostering awareness, providing best practices, and drawing on lessons learned, this book presents a solution through a strategic imperative for those seeking to fortify organizations against the challenges of today's dynamic business environment.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Anshu Singla
Publisher: CRC Press
ISBN: 1040088813
Category : Computers
Languages : en
Pages : 297
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Book Description
This book comprehensively discusses the role of cloud computing in artificial intelligence‐based data‐driven systems and hybrid cloud computing for large data‐driven applications. It further explores new approaches, paradigms, and frameworks to meet societal challenges by providing solutions for critical insights into data. The text provides Internet of Things‐based frameworks and advanced computing techniques to deal with online/virtual systems. This book: • Covers the aspects of security, authentication, and prediction for data‐driven systems in heterogeneous environments. • Provides data‐driven frameworks in combination with the Internet of Things, artificial intelligence, and computing to provide critical insights and decision‐making for real‐time problems. • Showcases deep learning‐based computer vision algorithms for enhanced pattern detection in different domains based on data‐centric approaches. • Examines the role of the Internet of Things and machine learning algorithms for data‐driven systems. • Highlights the applications of data‐driven systems and cloud computing in enhancing network performance. This book is primarily written for senior undergraduates, graduate students, and academic researchers in diverse fields including electrical engineering, electronics and communications engineering, and computer science engineering.
