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Author: J. Mallory Wober
Publisher: Routledge
ISBN: 1135037108
Category : Social Science
Languages : en
Pages : 263
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Book Description
A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen – broadly defined to include television, home video, movies, games, programs and computers – as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic viewpoint seeks to trigger change in the way we think about and assess television and in turn ensure that screens will serve, rather than take advantage of, their users. Originally published in 1988, this thinking-piece concerns timeless issues still of import.
Author: J. Mallory Wober
Publisher: Routledge
ISBN: 1135037108
Category : Social Science
Languages : en
Pages : 263
Get Book Here
Book Description
A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen – broadly defined to include television, home video, movies, games, programs and computers – as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic viewpoint seeks to trigger change in the way we think about and assess television and in turn ensure that screens will serve, rather than take advantage of, their users. Originally published in 1988, this thinking-piece concerns timeless issues still of import.
Author: J. Wober
Publisher:
ISBN:
Category :
Languages : en
Pages : 264
Get Book Here
Book Description
A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen - broadly defined to include television, home video, movies, games, programs and computers - as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic viewpoint seeks to trigger change in the way we think about and assess television and in turn ensure that screens will serve, rather than take advantage of, their users. Originally published in 1988, this thinking-piece concerns timeless issues still of import.
Author: J. Mallory Wober
Publisher:
ISBN:
Category : Television
Languages : en
Pages : 252
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Book Description
Author: Susan Ehrlich Martin
Publisher: DIANE Publishing
ISBN:
Category : Psychology
Languages : en
Pages : 324
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Book Description
Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Publisher:
ISBN:
Category : Television broadcasting
Languages : en
Pages : 530
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Book Description
Author: Jay Newman
Publisher: Bloomsbury Publishing USA
ISBN: 0313024227
Category : Religion
Languages : en
Pages : 168
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Book Description
The subject of competition between religion and television has, if only indirectly, received considerable attention, particularly from religionists disturbed by the threat posed by television programming to traditional religious beliefs, values, and attitudes. This detailed study considers the competing cultural forces of television and religion from a wider and more theoretical perspective. Newman examines the major forms of competition and the various motives and strategies of the people and groups involved. His philosophical approach allows us to see that the most important aspect of competition between television and religion is their rivalry as cultural forces. In this rivalry, religion continues to have a profound influence on the shaping of television, just as it has always had on all newly developing forms of culture.
Author: James Robert Hartzer
Publisher:
ISBN:
Category : Television in politics
Languages : en
Pages : 398
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Book Description
Author: Mark Frohardt
Publisher:
ISBN:
Category : Freedom of information
Languages : en
Pages : 16
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Book Description
Author: Manuel Alvarado
Publisher: SAGE
ISBN: 1473911087
Category : Social Science
Languages : en
Pages : 481
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Book Description
"Genuinely transnational in content, as sensitive to the importance of production as consumption, covering the full range of approaches from political economy to textual analysis, and written by a star-studded cast of contributors" - Emeritus Professor Graeme Turner, University of Queensland "Finally, we have before us a first rate, and wide ranging volume that reframes television studies afresh, boldly synthesising debates in the humanities, cultural studies and social sciences...This volume should be in every library and media scholar’s bookshelf." - Professor Ravi Sundaram, Centre for the Study of Developing Societies Bringing together a truly international spread of contributors from across the UK, US, South America, Mexico and Australia, this Handbook charts the field of television studies from issues of ownership and regulation through to reception and consumption. Separate chapters are dedicated to examining the roles of journalists, writers, cinematographers, producers and manufacturers in the production process, whilst others explore different formats including sport, novella and soap opera, news and current affairs, music and reality TV. The final section analyses the pivotal role played by audiences in the contexts of gender, race and class, and spans a range of topics from effects studies to audience consumption. The SAGE Handbook of Television Studies is an essential reference work for all advanced undergraduates, graduate students and academics across broadcasting, mass communication and media studies.
Author: Michele Hilmes
Publisher: Bloomsbury Publishing
ISBN: 1839024674
Category : Performing Arts
Languages : en
Pages : 176
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Book Description
Traces the history of broadcasting and the infludence developments in broadcasting have had over our social, cultural and economic practices. Examining the broadcasting traditions of the UK and USA, 'The Television History Book' make connections between events and tendencies that both unite and differentiate these national broadcasting traditions.
