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Author: IntroBooks Team
Publisher: IntroBooks
ISBN:
Category : Computers
Languages : en
Pages :
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Book Description
Google makes improvements to the ranking algorithm nearly every single day. Several of them are minor tweaks; some shake up the SERPs severely. Google's algorithms construe as an enlightened method used for extracting data from its search database and providing the best possible results for a question instantly. Using a mixture of algorithms and various ranking signals, the search engine offers web pages ranked by importance on its SERPs (search engine results pages). Google has only made a couple of changes to its algorithms in its formative days. Today, every year, Google makes thousands of improvements. A majority of these changes are so small that they go unnoticed altogether. Nonetheless, the search engine periodically rolls out significant algorithmic updates which have a huge effect on SERPs such as: · Intrusive interstitials update · Fred · RankBrain · Mobilegeddon · Penguin · Panda · Pigeon · Hummingbird · Page layout algorithm · Payday · Exact match domain (EMD)
Author: IntroBooks Team
Publisher: IntroBooks
ISBN:
Category : Computers
Languages : en
Pages :
Get Book Here
Book Description
Google makes improvements to the ranking algorithm nearly every single day. Several of them are minor tweaks; some shake up the SERPs severely. Google's algorithms construe as an enlightened method used for extracting data from its search database and providing the best possible results for a question instantly. Using a mixture of algorithms and various ranking signals, the search engine offers web pages ranked by importance on its SERPs (search engine results pages). Google has only made a couple of changes to its algorithms in its formative days. Today, every year, Google makes thousands of improvements. A majority of these changes are so small that they go unnoticed altogether. Nonetheless, the search engine periodically rolls out significant algorithmic updates which have a huge effect on SERPs such as: · Intrusive interstitials update · Fred · RankBrain · Mobilegeddon · Penguin · Panda · Pigeon · Hummingbird · Page layout algorithm · Payday · Exact match domain (EMD)
Author: Nooranii, F
Publisher: CIEL
ISBN:
Category : Computers
Languages : en
Pages : 22
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Book Description
Know everything about Google's Algorithm. And types of Algorithms play an important role in your website ranking on the world's biggest search engine "GOOGLE". Know how you can avoid being penalized from Google and get good ranking for your site or your blog.
Author: Vanessa Fox
Publisher: John Wiley & Sons
ISBN: 1118231937
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
Author: Gert Mellak
Publisher: Gert Mellak
ISBN: 8409212595
Category : Computers
Languages : en
Pages : 138
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Book Description
Author: Brian Smith
Publisher: THE PUBLISHER
ISBN:
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
This book is a comprehensive guide to understanding and implementing SEO strategies to improve website ranking on Google. It covers various aspects of SEO, starting with an introduction to its importance for online monetization. The book delves into the intricacies of Google's algorithm and key factors that influence website rankings. Readers will learn about effective keyword research and analysis, along with tools to aid in this process. It provides practical techniques for on-page optimization, such as optimizing website content, utilizing title tags, meta descriptions, and implementing internal linking strategies. Furthermore, the book discusses off-page SEO strategies, including building high-quality backlinks through guest posting and outreach, as well as the impact of social media on SEO. It also emphasizes the significance of technical SEO fundamentals, such as optimizing website speed, mobile responsiveness, and site architecture. Local SEO for online businesses, content marketing strategies, SEO for e-commerce websites, blogs, and publications are also covered in-depth. The book concludes with guidance on analyzing SEO performance, conducting audits for website improvement, and implementing advanced SEO strategies like structured data and rich snippets. By following the insights provided in this book, readers will gain a comprehensive understanding of SEO techniques to successfully achieve high rankings on Google search results.
Author: John Paul Mueller
Publisher: John Wiley & Sons
ISBN: 111933053X
Category : Computers
Languages : en
Pages : 408
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Book Description
Discover how algorithms shape and impact our digital world All data, big or small, starts with algorithms. Algorithms are mathematical equations that determine what we see—based on our likes, dislikes, queries, views, interests, relationships, and more—online. They are, in a sense, the electronic gatekeepers to our digital, as well as our physical, world. This book demystifies the subject of algorithms so you can understand how important they are business and scientific decision making. Algorithms for Dummies is a clear and concise primer for everyday people who are interested in algorithms and how they impact our digital lives. Based on the fact that we already live in a world where algorithms are behind most of the technology we use, this book offers eye-opening information on the pervasiveness and importance of this mathematical science—how it plays out in our everyday digestion of news and entertainment, as well as in its influence on our social interactions and consumerism. Readers even learn how to program an algorithm using Python! Become well-versed in the major areas comprising algorithms Examine the incredible history behind algorithms Get familiar with real-world applications of problem-solving procedures Experience hands-on development of an algorithm from start to finish with Python If you have a nagging curiosity about why an ad for that hammock you checked out on Amazon is appearing on your Facebook page, you'll find Algorithm for Dummies to be an enlightening introduction to this integral realm of math, science, and business.
Author: Ryan Delanuez
Publisher: Ryan Delanuez
ISBN:
Category : Business & Economics
Languages : en
Pages : 17
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Book Description
Tired of reading SEO books that leave you hanging? Wondering what the real industry secrets are in the world of optimization? Sick and tired of getting the run-around of disinformation and misinformation? Not anymore... InVisionWorks will be rolling out their SEO guide by year end this guide sheds light on the real-world of SEO in 2020 and beyond.
Author: Maria Johnsen
Publisher: Maria Johnsen
ISBN:
Category : Computers
Languages : en
Pages : 403
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Book Description
In "The Future of Search Engines," I continue the investigation I began in my previous work, "The Search Engine Revolution," providing a detailed forecast of what lies ahead. In this book, I explore how search engines will evolve in the future, drawing on my track record of predicting technological advancements. My predictions are not just guesses; they're based on current trends and supported by real-world evidence that has consistently proven accurate. For example, I warned last year about the risks of relying too heavily on AI-generated content for SEO and digital marketing, a caution that has been validated by subsequent updates to Google's algorithms favoring human-generated content. Picture a fleet of sleek, voice-controlled search drones elegantly maneuvering through the physical world, ready to quickly gather information and respond to user queries with remarkable efficiency. This isn't just a fantasy; it's a compelling vision of where search technology is headed. These search drones represent a significant shift, seamlessly connecting the digital world with physical reality. Imagine strolling through a bustling city, curious about the history of a famous landmark. With a simple voice command, a nearby drone swoops in, providing a wealth of information instantly. From historical facts to real-time updates, these drones redefine how we access information about our surroundings, essentially turning the world into a readily available database of knowledge. It's important to note that by "drones," I mean smaller, drone-like devices, not the larger drones commonly used today. But why limit our search endeavors to Earth? The future of exploration reaches far beyond our planet. There's speculation about search networks expanding into space, allowing us to explore the mysteries of distant galaxies. As humanity's desire for discovery drives us toward the stars, these networks have the potential to unravel the universe's secrets. Imagine a future where communication with extraterrestrial beings is possible, enabling the exchange of knowledge across vast cosmic distances. I delve into this concept further in my books "The Cosmos" and "Searching for Aliens on Earth and in the Cosmos." While some contemporary scientists may argue for humanity's uniqueness in the universe, the future could offer a different perspective. Remember how Galileo's support for the heliocentric model challenged the prevailing belief in a geocentric universe, leading to his condemnation by the Inquisition. It serves as a reminder that anything is possible. This exciting prospect sparks our imagination and fuels our unending quest for knowledge. At the core of these visionary concepts lies an unwavering commitment to progress. Technological advancements continue to dazzle, offering increasingly sophisticated tools for information retrieval. From AI-powered computing to advanced data analysis, our arsenal of search capabilities has never been more potent. Yet, perhaps the most remarkable aspect of this technological revolution is its inherent simplicity. Gone are the days of cumbersome search engines and endless scrolling; searching becomes intuitive and seamless, seamlessly woven into the fabric of our daily lives. Looking forward, one thing remains abundantly clear: the boundless potential of search technology knows no bounds. It's a journey fueled by innovation, curiosity, and an unwavering determination to unearth answers. So, as we venture forth into uncharted territory, let's embrace the notion that this is just the beginning. With each groundbreaking idea and monumental stride, we edge closer to a future where finding answers is as effortless as posing a question. I hope you enjoy reading this book.
Author: David Beer
Publisher: Routledge
ISBN: 1351200666
Category : Language Arts & Disciplines
Languages : en
Pages : 156
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Book Description
The vast circulations of mobile devices, sensors and data mean that the social world is now defined by a complex interweaving of human and machine agency. Key to this is the growing power of algorithms – the decision-making parts of code – in our software dense and data rich environments. Algorithms can shape how we are retreated, what we know, who we connect with and what we encounter, and they present us with some important questions about how society operates and how we understand it. This book offers a series of concepts, approaches and ideas for understanding the relations between algorithms and power. Each chapter provides a unique perspective on the integration of algorithms into the social world. As such, this book directly tackles some of the most important questions facing the social sciences today. This book was originally published as a special issue of Information, Communication & Society.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 1789666023
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
