Author: Kenneth Day
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 328
Book Description
The Typography of Press Advertisement
Author: Kenneth Day
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 328
Book Description
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 328
Book Description
The Typography of Advertisements
Author: Frederick James Trezise
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 154
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 154
Book Description
The New York Times Typographical Standards
Author: New York Times Company
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 106
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 106
Book Description
Newspaper Advertising Typography
Author: New York Times Company
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 136
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 136
Book Description
Advertising Design and Typography
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 224
Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Publisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 224
Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The Typography of a Small Newspaper
Author: Douglas Crawford McMurtrie
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 106
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 106
Book Description
The Typography of Newspaper Advertisements
Author: Francis Meynell
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 248
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 248
Book Description
A Technique for the Teaching of Newspaper and Advertising Typography
Author: Kenneth Eugene Olson
Publisher:
ISBN:
Category :
Languages : en
Pages : 448
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 448
Book Description
The Typography of Press Advertisement
Author: John D. Carthy
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Newspaper Advertising Typography
Author: New York Times Company
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 132
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 132
Book Description