Author: John Allen Hendricks
Publisher: Lexington Books
ISBN: 0739140051
Category : Technology & Engineering
Languages : en
Pages : 311
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Book Description
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
Author: Frederick Luis Aldama
Publisher: University of Arizona Press
ISBN: 0816545014
Category : Performing Arts
Languages : en
Pages : 409
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Book Description
"Latinx TV in the Twenty-First Century offers an expansive and critical look at contemporary TV by and about U.S. Latinx communities. This volume unpacks the negative implications of older representation and celebrates the progress of new representation all while recognizing that television still has a long way to go"--
Author: Jim Macnamara
Publisher: Peter Lang
ISBN: 9781433109362
Category : Education
Languages : en
Pages : 428
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Book Description
The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Author: Michał Głowacki
Publisher: Routledge
ISBN: 1135138397
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Author: C. W. E. Bigsby
Publisher: Cambridge University Press
ISBN: 110704393X
Category : Drama
Languages : en
Pages : 517
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Book Description
Christopher Bigsby explores the potential of television drama to offer a radical critique of American politics, myths and values.
Author: Robert T. Kiyosaki
Publisher:
ISBN: 9781612680637
Category :
Languages : en
Pages : 144
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Book Description
In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.
Author: Seamus Simpson
Publisher: Routledge
ISBN: 131751646X
Category : Social Science
Languages : en
Pages : 290
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Book Description
Media policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume’s contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume’s chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.
Author: Edward P. Lazear
Publisher: Hoover Press
ISBN: 9780817928933
Category : Education
Languages : en
Pages : 236
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Book Description
In this thought-provoking volume, scholars offer evidence, insights, and ideas on key policy questions affecting education--such as national exams, accountability, performance, and other vital issues, while detailing the importance of education to both the individual and society as a whole.
Author: John B. Thompson
Publisher: John Wiley & Sons
ISBN: 1509528946
Category : Social Science
Languages : en
Pages : 357
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Book Description
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.
Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1351233491
Category : Language Arts & Disciplines
Languages : en
Pages : 328
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Book Description
This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.
