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Author: Karthik Nagendra
Publisher: Notion Press
ISBN: 9781649517784
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way. - Marshall Goldsmith - Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world. Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not. - Mukul Pandya Senior fellow, AI for Business, Wharton Customer Analytics/ Former Executive Director- Knowledge@Wharton The Wharton School, University of Pennsylvania
Author: Karthik Nagendra
Publisher: Notion Press
ISBN: 9781649517784
Category : Business & Economics
Languages : en
Pages : 130
Get Book Here
Book Description
The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way. - Marshall Goldsmith - Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world. Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not. - Mukul Pandya Senior fellow, AI for Business, Wharton Customer Analytics/ Former Executive Director- Knowledge@Wharton The Wharton School, University of Pennsylvania
Author: Dr. Karthik Nagendra
Publisher: Notion Press
ISBN: 1649517793
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way. – Marshall Goldsmith - Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world. Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not. – Mukul Pandya Senior fellow, AI for Business, Wharton Customer Analytics/ Former Executive Director- Knowledge@Wharton The Wharton School, University of Pennsylvania
Author: Grant Butler
Publisher: John Wiley & Sons
ISBN: 1118208196
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Author: Liz Alexander
Publisher: Happy About
ISBN: 9781616990923
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to them-this book is for you. Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. #THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).
Author: Robert Buday
Publisher: Ideapress Publishing
ISBN: 9781646871001
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
"An essential guide to the engine that drives the early adoption of disruptive innovations." --Geoffrey Moore, Author, Crossing the Chasm and Zone to Win HOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE "Thought leadership" is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It's at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it. Interest in the field of thought leadership is white hot -- just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it's about time the topic of thought leadership itself got a substantive treatment. In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly -- as a business strategy, not just a marketing strategy. Buday also brings to bear his client work and research since the 1980s in helping companies and individuals inside them become known worldwide as leading experts in their field, which in turn has increased their revenue and profit multifold. This book focuses on how businesses that sell services and products to other businesses can thrive on thought leadership. It takes the lessons learned at some of the best firms in the world at selling expertise - consulting, accounting, law, financial services and technology firms - and makes them practical for every B2B firm. Yet the principles of Competing on Thought Leadership apply to all organizations - for-profit and non-profit alike -- that must demonstrate superior expertise in solving complex problems. Consumer companies, charitable foundations and other organizations, too, can benefit greatly from adopting these best practices in thought leadership.
Author: Scott J. ALLEN
Publisher: AMACOM Div American Mgmt Assn
ISBN: 081441754X
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
Great things come in little packages: 50 commonsense (but rarely common) ideas for building the leadership potential of others.How many managers have time to plow through big books of leadership development? None! And they'll never need to with this slender book of 50 simple yet powerful ideas. The Little Book of Leadership Development goes straight to the heart of great leadership. Free of complicated theories, it focuses on what really works to get people motivated, working effectively, and acting as leaders themselves. The book delivers streamlined instructions on modeling behaviors, sharing information, building accountability, stretching teams, providing feedback, and 45 other practical strategies. Readers will be able to design a system of development tailored to their team and organization. Managers with the ability to self-reflect and a willingness to implement these positive, powerful ideas will see quick improvementsùin communication, efficiency, morale, and every other measure that points to a committed team of emerging leaders.
Author: Aurora Winter
Publisher:
ISBN: 9781951104009
Category :
Languages : en
Pages :
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Book Description
Author: Denise Brosseau
Publisher: John Wiley & Sons
ISBN: 1118647610
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.
Author: Herminia Ibarra
Publisher: Harvard Business Press
ISBN: 1647825555
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your "day job" to build your leadership skills, but it’s easy to let immediate problems and old mindsets get in the way. Herminia Ibarra—one of the world's foremost experts on leadership—shows how individuals at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In Act Like a Leader, Think Like a Leader, Ibarra offers advice to: Redefine your job in order to make more strategic contributions Diversify your network so that you connect to, and learn from, a wider range of stakeholders Become more playful with your self-concept, allowing your familiar—and possibly outdated—leadership style to evolve Ibarra turns the usual leadership advice—generate insight about yourself through reflection and analysis of your strengths and weaknesses—on its head by arguing that you must first act and experiment your way into trying new things. The valuable external perspective you gain from direct experiences and experimentation—which Ibarra calls outsight—provides new and critical information on what kind of work is important to you, how you should invest your time, why and which relationships matter, and, ultimately, who you want to become. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.
Author: Anand Giridharadas
Publisher: Vintage
ISBN: 110197267X
Category : Social Science
Languages : en
Pages : 306
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Book Description
NEW YORK TIMES BESTSELLER • The groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today’s news. "Impassioned.... Entertaining reading.” —The Washington Post Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can—except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of the poor; they lavishly reward “thought leaders” who redefine “change” in ways that preserve the status quo; and they constantly seek to do more good, but never less harm. Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? His groundbreaking investigation has already forced a great, sorely needed reckoning among the world’s wealthiest and those they hover above, and it points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world—a call to action for elites and everyday citizens alike.
