Author: Chuck Martin
Publisher: Nicholas Brealey
ISBN: 1857889932
Category : Business & Economics
Languages : en
Pages : 346
Book Description
The ultimate guide to mobile marketing - revised and updated! An American Express Open Forum Best Business Book We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
The Third Screen
Author: Chuck Martin
Publisher: Nicholas Brealey
ISBN: 1857889932
Category : Business & Economics
Languages : en
Pages : 346
Book Description
The ultimate guide to mobile marketing - revised and updated! An American Express Open Forum Best Business Book We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
Publisher: Nicholas Brealey
ISBN: 1857889932
Category : Business & Economics
Languages : en
Pages : 346
Book Description
The ultimate guide to mobile marketing - revised and updated! An American Express Open Forum Best Business Book We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
The Third Screen
Author: Chuck Martin
Publisher:
ISBN: 9781473652958
Category : Business
Languages : en
Pages : 197
Book Description
With the 'first screen'-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen'-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the 'third screen'-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
Publisher:
ISBN: 9781473652958
Category : Business
Languages : en
Pages : 197
Book Description
With the 'first screen'-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen'-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the 'third screen'-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
The Canadian Patent Office Record and Register of Copyrights and Trade Marks
Author:
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1428
Book Description
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1428
Book Description
Scientific Canadian Mechanics' Magazine and Patent Office Record
Author: Canada. Patent Office
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1458
Book Description
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1458
Book Description
Macromedia Studio MX 2004
Author: Shaowen Bardzell
Publisher: Macromedia Press
ISBN: 9780321241580
Category : Computers
Languages : en
Pages : 512
Book Description
Macromedia Studio MX 2004: Training from the Source provides a comprehensive, working introduction to the most powerful Web design and development suite available, Macromedia Studio MX. In this hands-on, project-based book for active learners, you'll get a solid overview of how you can use the integrated workflow of Macromedia's Studio MX product suite to create your own dazzling sites. Starting from the ground up, you'll build two Web sites. In the first half of the book, you'll combine the strengths of Macromedia Flash, Fireworks, Dreamweaver, and FreeHand to create an attractive, yet maintainable site. In the second half of the book, you'll focus on building a powerful and dynamic user experience, by combining Macromedia Flash, Dreamweaver, and ColdFusion. The enclosed CD-ROM contains all the files you need to complete the projects, plus completed files for you to compare with your results and use as models for future projects.
Publisher: Macromedia Press
ISBN: 9780321241580
Category : Computers
Languages : en
Pages : 512
Book Description
Macromedia Studio MX 2004: Training from the Source provides a comprehensive, working introduction to the most powerful Web design and development suite available, Macromedia Studio MX. In this hands-on, project-based book for active learners, you'll get a solid overview of how you can use the integrated workflow of Macromedia's Studio MX product suite to create your own dazzling sites. Starting from the ground up, you'll build two Web sites. In the first half of the book, you'll combine the strengths of Macromedia Flash, Fireworks, Dreamweaver, and FreeHand to create an attractive, yet maintainable site. In the second half of the book, you'll focus on building a powerful and dynamic user experience, by combining Macromedia Flash, Dreamweaver, and ColdFusion. The enclosed CD-ROM contains all the files you need to complete the projects, plus completed files for you to compare with your results and use as models for future projects.
Transactions of the American Foundrymen's Association
Author: American Foundrymen's Association
Publisher:
ISBN:
Category : Founding
Languages : en
Pages : 1026
Book Description
Vols. for 1915-1947 include proceedings of the annual meeting.
Publisher:
ISBN:
Category : Founding
Languages : en
Pages : 1026
Book Description
Vols. for 1915-1947 include proceedings of the annual meeting.
Science Abstracts
Author:
Publisher:
ISBN:
Category : Electrical engineering
Languages : en
Pages : 848
Book Description
Publisher:
ISBN:
Category : Electrical engineering
Languages : en
Pages : 848
Book Description
Engineering and Mining Journal
Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 1282
Book Description
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 1282
Book Description
The School of Mines Quarterly
Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 502
Book Description
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 502
Book Description
Rock Products
Author:
Publisher:
ISBN:
Category : Building materials
Languages : en
Pages : 2176
Book Description
Publisher:
ISBN:
Category : Building materials
Languages : en
Pages : 2176
Book Description