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Author: Jean-Louis Gassée
Publisher: San Diego : Harcourt Brace Jovanovich
ISBN:
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
A wide-ranging collection of non-technical essays on the advent, possibilities, and limitations of personal computers, from the former head of Apple Computer's southern European division.
Author: Jean-Louis Gassée
Publisher: San Diego : Harcourt Brace Jovanovich
ISBN:
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
A wide-ranging collection of non-technical essays on the advent, possibilities, and limitations of personal computers, from the former head of Apple Computer's southern European division.
Author: Tripp Mickle
Publisher: HarperCollins
ISBN: 0063009838
Category : Biography & Autobiography
Languages : en
Pages : 550
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Book Description
From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
Author:
Publisher: Hatje Cantz Verlag
ISBN: 3775751122
Category : Photography
Languages : de
Pages : 128
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Book Description
Unscheinbare Selbstverständlichkeiten neigen dazu, bei genauerem Hinsehen ein ganzes Universum faszinierender Details und ausgefallener Besonderheiten zu offenbaren. Man muss nur das richtige Auge dafür haben. Das ist bei William Mullan absolut der Fall. Durch seine Begegnung mit dem wechselhaften Erscheinungsbild eines Egremont-Russet-Apfels kam er auf den Geschmack. Seitdem erforscht er die gewaltige Bandbreite an Apfelsorten und fängt ihren jeweils eigenen Charme in liebevollen Porträts voll stilistischer Eleganz ein. Es ist gerade das seltsam Anmutende und bislang Unbekannte, das diese Aufnahmen zu faszinierenden Studien der vermeintlich alltäglichen Frucht macht. Mullan vertraut sich ganz ihrer eigenwilligen Ästhetik an und lädt in diesem attraktiven Geschenkbuch dazu ein, auf visuelle Entdeckungstour in die Welt des Apfels zu gehen.
Author: Ronald Wayne
Publisher:
ISBN: 9780615517421
Category : Biography & Autobiography
Languages : en
Pages : 192
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Book Description
There is much more to the story of Ron Wayne than his brief involvement with the Apple Computer Company (before it re-formed as Apple Computer Inc.). In the spring of 1976 while working as chief draftsman and product development engineer at the video game maker Atari, Ron assisted a co-worker with the subtle intricacies of forming a small business. It was with Ron's natural sensibilities, experiences, and skills honed over a lifelong career in many disciplines that he offered himself openly as a resource to two much-younger entrepreneurs: Steve Jobs & Steve Wozniak. These same traits would drive Ron's decision to leave a short time later. It is one of life's profound realities that people rarely recognize "history" while they are in the midst of making it. The events that transpired that spring would come to define such a case. Adventures of an Apple Founder offers insight into the experiences that define the man whose passion for engineering and design spans over three quarters of a century, half a dozen industries, and a lifetime of adventures!
Author:
Publisher:
ISBN: 9780997513820
Category :
Languages : en
Pages :
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Book Description
Author: Frank Rose
Publisher: Frank Rose
ISBN: 9780140093728
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.
Author: Ken McMahon
Publisher: Taylor & Francis
ISBN: 0240521781
Category : Computers
Languages : en
Pages : 338
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Book Description
Apple Aperture 3 - A Workflow Guide for Digital Photographers shows you how to put this powerful software right at the heart of your digital photography workflow. --
Author: Steven Kroll
Publisher: Scholastic Inc.
ISBN: 0545248361
Category : Juvenile Nonfiction
Languages : en
Pages : 34
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Book Description
Clayton and Desmond work together to try to find the biggest apple for a school contest, but when they realize they will not win they find a better use for all of the apples they have collected.
Author: Adam Lashinsky
Publisher: Business Plus
ISBN: 1455512176
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Author: Lennie Goodings
Publisher: Oxford University Press, USA
ISBN: 0198828756
Category : Literary Collections
Languages : en
Pages : 321
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Book Description
'The moment I got my job at Virago in 1978 I knew it would be a long time before I would leave. I certainly wouldn't have had the brazen hope then-only twenty-five and very recently new to Britain-that I would ever become the Publisher, but I did know that I had found my home: where books, ideas, politics, imagination, feminism, and business was the air we breathed . . .' A Bite of the Apple is part-memoir, part history of Virago, and part thoughts on over forty years of feminist publishing. This is the story of how the authors and staff who, driven by passion, conviction and excitement, have made Virago Press one of the most important and influential English-language publishers in the world. Lennie Goodings has been with the iconic press founded by Carmen Callil almost since the start. First a publicist and then for over twenty years, publisher and editor, she has worked with extraordinary authors: Margaret Atwood, Marilynne Robinson, Sarah Waters, Linda Grant, Natasha Walter, Naomi Wolf and Maya Angelou among many others. Virago has been a life-changer for Lennie Goodings - but certainly not only for her. Following the chronology of the press and the enormous breadth of the Virago titles published over these years, she sets her story in the context of feminism, and segues into thoughts on editing, post-feminism, reading, breaking boundaries, and the Virago Modern Classics. Virago lives within the tension between idealism and pragmatism; between sisterhood and celebrity; between watching feminism wax and wane at the same time as knowing so many of the battles are still to be won. This book is about how it felt to be there. A Bite of the Apple is a celebration of writing, of publishing, and of reading.
