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Author: Mary Langford
Publisher: AuthorHouse
ISBN: 1434353346
Category :
Languages : en
Pages : 110
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Book Description
The Taylor / Lewis Family History captures the early 20s and 30s when Lem Taylor owned the 160 acres of land, and agreeing to sell it to the Federal Government for the CCC Camp. It also focuses on the family values, expectation, the purchase of new land and dividing it equally among each child. The History stresses the family constellations and make-up. It also reflects Parenting techniques. It shows vivid pictures of how life was in the old days ( 20s, '30s and 40s) -- Lem's role in the Church and his involvement in the community. It identified health / medical issues in the family. The Taylor / Lewis family history also focuses on the tragedies within the family, and the reunions that kept them connected. A Salute to all the surviving siblings: Marie Taylor, Gatisy Taylor-Edney, L T Taylor and Vivian Lavon Taylor-Jones. "May God Continue To Bless Each and Every One of You."
Author: Mary Langford
Publisher: AuthorHouse
ISBN: 1434353346
Category :
Languages : en
Pages : 110
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Book Description
The Taylor / Lewis Family History captures the early 20s and 30s when Lem Taylor owned the 160 acres of land, and agreeing to sell it to the Federal Government for the CCC Camp. It also focuses on the family values, expectation, the purchase of new land and dividing it equally among each child. The History stresses the family constellations and make-up. It also reflects Parenting techniques. It shows vivid pictures of how life was in the old days ( 20s, '30s and 40s) -- Lem's role in the Church and his involvement in the community. It identified health / medical issues in the family. The Taylor / Lewis family history also focuses on the tragedies within the family, and the reunions that kept them connected. A Salute to all the surviving siblings: Marie Taylor, Gatisy Taylor-Edney, L T Taylor and Vivian Lavon Taylor-Jones. "May God Continue To Bless Each and Every One of You."
Author: David Taylor
Publisher: John Wiley & Sons
ISBN: 0470971339
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
Author: Darren Taylor
Publisher:
ISBN: 9780648016502
Category : Accounting
Languages : en
Pages :
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Book Description
Annotation. The emergence of digital technologies has democratised branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment they compete in has expanded to the global arena, where change is the only constant.In Rebranding Branding Darren Taylor, founder of 10-year-old brand agency Taylor & Grace, and Mark Schreiber, an award-winning novelist, tell the story of branding from the British East India Company to Brexit, and argue that branding must no longer be viewed as a discretionary budget item, a stepchild to marketing, but as a lighthouse for all business strategy, an always-on beacon to illuminate your organisation's course.Imbued with humour, history, and personal insights from the front lines of the branding business, the authors show companies how our global, digital society has made brand strategy crucial to their bottom line, and urge fellow brand strategists to promote branding as more than just a logo.
Author: Teja Gerken
Publisher: Backbeat Books
ISBN: 9781480394513
Category : Music
Languages : en
Pages : 0
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Book Description
THE TAYLOR GUITAR BOOK: 40 YEARS OF GREAT AMERICAN FLATTOPS
Author: David B. Allan
Publisher:
ISBN: 9781526470638
Category : Branding (Marketing)
Languages : en
Pages :
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Book Description
The characteristics of a strong artistic brand includes knowing who you are, what you are, when to invent and when to reinvent. A strong brand knows what the competition is doing but ultimately does not care--it is always leading and never following. A strong brand protects its assets. When a strong brand sees an opportunity to evolve it does so without hesitation or regret. A strong brand is successful even during technological change by not just adapting, but controlling its future. This "sounds" like Taylor Swift. She started as a young country performer, and when that became too defining and restrictive she segued to become a pop artist. Whether you like her or not you cannot deny that she has grown into a cultural icon: She has taken on Spotify and Kanye West. She knows who she is at any given time. Just when you try to put her in a box she thinks outside of it. She releases albums not press releases, and a strategically placed op-ed piece or blog posts. She is Taylor made. This case facilitates assessments of Swift's past and present branding, while inviting recommendations for her future branding strategy.
Author: Sian Rees
Publisher: Routledge
ISBN: 9780429022685
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding"--
Author: Arpita Agnihotri
Publisher:
ISBN: 9781526431806
Category : Branding (Marketing)
Languages : en
Pages :
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Book Description
The case deals with one of the most iconic retro brands in the world of sneakers -- Chuck Taylor All Star, which was first developed by Converse in 1917. Converse, which at one time was the market leader in sport shoes, received a setback in market share in the 1970s with competition from new players in the athletic shoe market such as Nike. Converse's Chuck Taylor All Star sneaker was a unique brand in that consumers used it for casual wear despite its being marketed as an athletic shoe. Nike recognized the brand potential of Converse, specifically the Chuck Taylor sneaker, and acquired the company in 2003. Through the use of unique marketing initiatives, such as music sponsorships and the engagement of fans and consumers over social media, Nike revived the brand. However, when a new variant of the Converse sneaker was launched in 2015, it was not well accepted by consumers. This case discusses the possible growth strategies for the Chuck Taylor All Star sneakers, when competition in the sneaker market was growing and consumers were not responding positively to new innovations in Chuck Taylor All Star sneaker designs.
Author: Teja Gerken
Publisher: Rowman & Littlefield
ISBN: 1493083740
Category : Music
Languages : en
Pages : 163
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Book Description
Growing from a small custom shop in the early 1970s to the only new brand to have challenged the traditional Big Three of American acoustic guitars (Gibson, Guild, and Martin), Taylor has effectively changed the marketplace for acoustic steel-string guitars and influenced every other maker of acoustic stringed instruments. But Taylor's influence in the guitar market goes far beyond the guitars themselves. Having pioneered the use of modern building techniques – such as utilizing CNC machines, UV-finishing, etc. – the company has been an undisputed leader when it comes to innovation. Taylor's latest efforts are concentrated on wood conservation, and again, the company is setting the example that the industry is following. The Taylor Guitar Book combines a historical story line with useful hands-on information about model changes over the years – to help readers learn how to identify and date a Taylor – and features shop and factory photos (both historical and current) as well as full-color images of guitars.
Author:
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1024
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Book Description
Includes cases argued and determined in the District Courts of the United States and, Mar./May 1880-Oct./Nov. 1912, the Circuit Courts of the United States; Sept./Dec. 1891-Sept./Nov. 1924, the Circuit Courts of Appeals of the United States; Aug./Oct. 1911-Jan./Feb. 1914, the Commerce Court of the United States; Sept./Oct. 1919-Sept./Nov. 1924, the Court of Appeals of the District of Columbia.
Author:
Publisher:
ISBN:
Category : Building materials
Languages : en
Pages : 840
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Book Description
