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Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071839356
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071839356
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071802207
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!
Author: Mark Schaefer
Publisher: McGraw-Hill Education
ISBN: 9780071841153
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
Author: Mark Schaefer
Publisher: Mark W. Schaefer
ISBN: 9780692950746
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Perpetually updated, The Tao of Twitter is the world's best-selling guide to Twitter. Whether you're a beginner or have enjoyed the platform for years, you're bound to get new insights and ideas from this book. The Tao of Twitter unravels the language of Twitter, provides dozens of ideas on how to build your audience, describes 30 ways to use Twitter to advance your business, and much more!
Author: Mark W. Schaefer
Publisher: Mark W. Schaefer
ISBN: 9780692062067
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.
Author: Zeynep Tufekci
Publisher: Yale University Press
ISBN: 0300228171
Category : Computers
Languages : en
Pages : 360
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Book Description
A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.
Author: Mark W. Schaefer
Publisher: Mark W.\Schaefer
ISBN: 9780692372333
Category : Internet marketing
Languages : en
Pages : 0
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Book Description
"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--
Author: Amanda Coleman
Publisher: Kogan Page Publishers
ISBN: 1789662915
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.
Author: Michael Bader
Publisher: Springer Science & Business Media
ISBN: 3642387624
Category : Mathematics
Languages : en
Pages : 255
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Book Description
This proceedings volume collects review articles that summarize research conducted at the Munich Centre of Advanced Computing (MAC) from 2008 to 2012. The articles address the increasing gap between what should be possible in Computational Science and Engineering due to recent advances in algorithms, hardware, and networks, and what can actually be achieved in practice; they also examine novel computing architectures, where computation itself is a multifaceted process, with hardware awareness or ubiquitous parallelism due to many-core systems being just two of the challenges faced. Topics cover both the methodological aspects of advanced computing (algorithms, parallel computing, data exploration, software engineering) and cutting-edge applications from the fields of chemistry, the geosciences, civil and mechanical engineering, etc., reflecting the highly interdisciplinary nature of the Munich Centre of Advanced Computing.
Author: Jen Lancaster
Publisher: Penguin Group
ISBN: 0451416856
Category : Fiction
Languages : en
Pages : 353
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Book Description
With her debut novel, If You Were Here, Jen Lancaster “[leapt] into the fiction arena with her rapier-sharp wit in one hand and a fistful of Home Depot gift cards in the other” (New York Times bestselling author Joshilyn Jackson). Now she goes from the trauma of home renovation to the drama of soul renovation in Here I Go Again.... Twenty years after ruling the halls of her suburban Chicago high school, Lissy Ryder doesn’t understand why her glory days ended. Back then, she was worshipped…beloved…feared. Present day, not so much. She’s been pink-slipped from her high-paying job, dumped by her husband, and kicked out of her condo. Now, at thirty-seven, she’s struggling to start a business from her parents’ garage and sleeping under the hair-band posters in her old bedroom. Lissy finally realizes karma is the only bitch bigger than she was. Her present is miserable because of her past. But it’s not like she can go back in time and change who she was...or can she?
