The Synergy of Business Theory and Practice PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Synergy of Business Theory and Practice PDF full book. Access full book title The Synergy of Business Theory and Practice by Alkis Thrassou. Download full books in PDF and EPUB format.
Author: Alkis Thrassou
Publisher: Springer
ISBN: 3030175235
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.
Author: Alkis Thrassou
Publisher: Springer
ISBN: 3030175235
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.
Author: Alkis Thrassou
Publisher: Palgrave Macmillan
ISBN: 9783030175252
Category : Business & Economics
Languages : en
Pages : 316
Get Book Here
Book Description
The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.
Author: Alkis Thrassou
Publisher: Palgrave Macmillan
ISBN: 9783030175221
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.
Author: John A. Parnell
Publisher: SAGE Publications
ISBN: 1452292787
Category : Business & Economics
Languages : en
Pages : 665
Get Book Here
Book Description
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Author: S.M.Riad Shams
Publisher: Routledge
ISBN: 0429560524
Category : Business & Economics
Languages : en
Pages : 233
Get Book Here
Book Description
This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management. The concept of sustainability is today at the heart of international policies and debate, and plays a key role in deep changes to the organizational models of companies operating in a wide range of sectors of economic activity. In particular, this book aims to gain a deeper understanding of how stakeholder engagement can contribute to value co-creation both in the company and along the supply chain, and what distinguishes the differing involvement of stakeholders, in particular between public involvement and stakeholder participation. Each chapter of this book presents different modalities of stakeholder involvement and develops the concept of value co-creation from organizational and marketing perspectives. This book is recommended reading for those interested in the fields of stakeholder engagement and theory, sustainability, business studies, and sustainable development.
Author: Alkis Thrassou
Publisher: Springer Nature
ISBN: 3030458318
Category : Business & Economics
Languages : en
Pages : 271
Get Book Here
Book Description
SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications. This is the first part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, including management, strategy, marketing, economics, and finance. While Volume II explores external issues such as contextual forces, the effects of the financial crisis, and macro-economic effects, this first volume focuses on the individual SME and internal issues such as innovation, quality, and digitization.
Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
ISBN: 1522582711
Category : Business & Economics
Languages : en
Pages : 383
Get Book Here
Book Description
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Author: Witold Abramowicz
Publisher: Springer Nature
ISBN: 3030533379
Category : Computers
Languages : en
Pages : 453
Get Book Here
Book Description
This book constitutes the proceedings of the 23rd International Conference on Business Information Systems, BIS 2020, which was planned to take place in Colorado Springs, CO, USA. Due to the COVID-19 pandemic, the conference was held fully online during June 8–10, 2020. This year's theme was "Data Science and Security in Business Information Systems". The 30 contributions presented in this volume were carefully reviewed and selected from 86 submissions. The book also contains two contributions from BIS 2019. The papers were organized in the following topical sections: Data Security, Big Data and Data Science, Artificial Intelligence, ICT Project Management, Applications, Social Media, Smart Infrastructures.
Author: Marianna Sigala
Publisher: Springer
ISBN: 3319754629
Category : Business & Economics
Languages : en
Pages : 399
Get Book Here
Book Description
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author: Jia Li
Publisher: Springer Nature
ISBN: 2384761161
Category : Education
Languages : en
Pages : 120
Get Book Here
Book Description
This is an open access book. SSEME workshop on social sciences and education serves as an international platform for scholars and engineers from around the world with the focus on education and other social sciences related fields. It aims to promote scientific information interchange of research advances and technologies addressing emerging trends and challenges for the generation of new ideas and establish research and/or business links for potential collaboration. As a professional academic workshop, SSEME-SSE 2023 showcases high quality keynote speeches, oral and poster presentations of refereed papers. SSEME-SSE 2023 is soliciting original and high-quality submissions in terms of research novelty, technical excellence, or unique applications in the real world. All paper submissions will be peer reviewed by at least 2-3 independent reviewers. SSEME-SSE 2023 warmly welcomes new insights from both industry and academia, on both basic and applied researches.
