Author: Michael J. Mauboussin
Publisher: Harvard Business Press
ISBN: 1422184234
Category : Business & Economics
Languages : en
Pages : 312
Book Description
In this provocative book, Michael Mauboussin offers the structure needed to analyze the relative importance of skill and luck, offering concrete suggestions for making these insights work to your advantage by making better decisions.
The Success Equation
Author: Michael J. Mauboussin
Publisher: Harvard Business Press
ISBN: 1422184234
Category : Business & Economics
Languages : en
Pages : 312
Book Description
In this provocative book, Michael Mauboussin offers the structure needed to analyze the relative importance of skill and luck, offering concrete suggestions for making these insights work to your advantage by making better decisions.
Publisher: Harvard Business Press
ISBN: 1422184234
Category : Business & Economics
Languages : en
Pages : 312
Book Description
In this provocative book, Michael Mauboussin offers the structure needed to analyze the relative importance of skill and luck, offering concrete suggestions for making these insights work to your advantage by making better decisions.
Think Twice
Author: Michael J. Mauboussin
Publisher: Harvard Business Review Press
ISBN: 1422155544
Category : Business & Economics
Languages : en
Pages : 177
Book Description
No matter your field, industry, or specialty, as a leader you make a series of crucial decisions every single day. And the harsh truth is that the majority of decisions—no matter how good the intentions behind them—are mismanaged, resulting in a huge toll on organizations, the people they employ, and even the people they serve. So why is it so hard to make sound decisions? In Think Twice, now in paperback, Michael Mauboussin argues that we often fall victim to simplified mental routines that prevent us from coping with the complex realities inherent in important judgment calls. Yet these cognitive errors are preventable. In this engaging book, Mauboussin shows us how to recognize and avoid common mental missteps. These include misunderstanding cause-and-effect linkages, not considering enough alternative possibilities in making a decision, and relying too much on experts. Through vivid stories, the author presents memorable rules for avoiding each error and explains how to recognize when you should “think twice”—questioning your reasoning and adopting decision-making strategies that are far more effective, even if they seem counterintuitive. Armed with this awareness, you'll soon begin making sounder judgment calls that benefit (rather than hurt) your organization.
Publisher: Harvard Business Review Press
ISBN: 1422155544
Category : Business & Economics
Languages : en
Pages : 177
Book Description
No matter your field, industry, or specialty, as a leader you make a series of crucial decisions every single day. And the harsh truth is that the majority of decisions—no matter how good the intentions behind them—are mismanaged, resulting in a huge toll on organizations, the people they employ, and even the people they serve. So why is it so hard to make sound decisions? In Think Twice, now in paperback, Michael Mauboussin argues that we often fall victim to simplified mental routines that prevent us from coping with the complex realities inherent in important judgment calls. Yet these cognitive errors are preventable. In this engaging book, Mauboussin shows us how to recognize and avoid common mental missteps. These include misunderstanding cause-and-effect linkages, not considering enough alternative possibilities in making a decision, and relying too much on experts. Through vivid stories, the author presents memorable rules for avoiding each error and explains how to recognize when you should “think twice”—questioning your reasoning and adopting decision-making strategies that are far more effective, even if they seem counterintuitive. Armed with this awareness, you'll soon begin making sounder judgment calls that benefit (rather than hurt) your organization.
More Than You Know
Author: Michael J. Mauboussin
Publisher: Columbia University Press
ISBN: 0231143737
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Since its first publication, Michael J. Mauboussin's popular guide to wise investing has been translated into eight languages and has been named best business book by BusinessWeek and best economics book by Strategy+Business. Now updated to reflect current research and expanded to include new chapters on investment philosophy, psychology, and strategy and science as they pertain to money management, this volume is more than ever the best chance to know more than the average investor. Offering invaluable tools to better understand the concepts of choice and risk, More Than You Know is a unique blend of practical advice and sound theory, sampling from a wide variety of sources and disciplines. Mauboussin builds on the ideas of visionaries, including Warren Buffett and E. O. Wilson, but also finds wisdom in a broad and deep range of fields, such as casino gambling, horse racing, psychology, and evolutionary biology. He analyzes the strategies of poker experts David Sklansky and Puggy Pearson and pinpoints parallels between mate selection in guppies and stock market booms. For this edition, Mauboussin includes fresh thoughts on human cognition, management assessment, game theory, the role of intuition, and the mechanisms driving the market's mood swings, and explains what these topics tell us about smart investing. More Than You Know is written with the professional investor in mind but extends far beyond the world of economics and finance. Mauboussin groups his essays into four parts-Investment Philosophy, Psychology of Investing, Innovation and Competitive Strategy, and Science and Complexity Theory-and he includes substantial references for further reading. A true eye-opener, More Than You Know shows how a multidisciplinary approach that pays close attention to process and the psychology of decision making offers the best chance for long-term financial results.
Publisher: Columbia University Press
ISBN: 0231143737
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Since its first publication, Michael J. Mauboussin's popular guide to wise investing has been translated into eight languages and has been named best business book by BusinessWeek and best economics book by Strategy+Business. Now updated to reflect current research and expanded to include new chapters on investment philosophy, psychology, and strategy and science as they pertain to money management, this volume is more than ever the best chance to know more than the average investor. Offering invaluable tools to better understand the concepts of choice and risk, More Than You Know is a unique blend of practical advice and sound theory, sampling from a wide variety of sources and disciplines. Mauboussin builds on the ideas of visionaries, including Warren Buffett and E. O. Wilson, but also finds wisdom in a broad and deep range of fields, such as casino gambling, horse racing, psychology, and evolutionary biology. He analyzes the strategies of poker experts David Sklansky and Puggy Pearson and pinpoints parallels between mate selection in guppies and stock market booms. For this edition, Mauboussin includes fresh thoughts on human cognition, management assessment, game theory, the role of intuition, and the mechanisms driving the market's mood swings, and explains what these topics tell us about smart investing. More Than You Know is written with the professional investor in mind but extends far beyond the world of economics and finance. Mauboussin groups his essays into four parts-Investment Philosophy, Psychology of Investing, Innovation and Competitive Strategy, and Science and Complexity Theory-and he includes substantial references for further reading. A true eye-opener, More Than You Know shows how a multidisciplinary approach that pays close attention to process and the psychology of decision making offers the best chance for long-term financial results.
The Success-Energy Equation: How to Regain Your Focus, Recharge Your Life and Really Get Sh!t Done
Author: Michelle Cederberg
Publisher: Page Two Books, Incorporated
ISBN: 9781774580202
Category : Health & Fitness
Languages : en
Pages : 226
Book Description
A smart, common-sense book that will help you improve your energy so that you can achieve goals faster and more efficiently. Get up, check phone, eat breakfast, drop off the kids, work, work, work, commute home, make dinner, feed the family, check email, put the kids to bed, binge-watch a show, check email again, drop into bed exhausted. Wake up. Repeat. Our days and weeks are filled to the brim with the busy stuff of life, which includes the constant bombardment of the twenty-four-hour news cycle and pervasive social media updates, notifications, and pings, pings, pings. That's 21st-and-a-quarter-century stress, and it's a serious doozy. We have goals for our careers and our lives, but with all the noise and constant demands, we get stalled out, stuck. We simply don't have the energy to progress in the areas that are most important to us. And yet, we wonder, isn't there a better way? Author, motivational speaker, and coach Michelle Cederberg's response to that question is an unequivocal yes! In The Success-Energy Equation she shows you how, by using the wisdom of science and your innate common sense, you can combat 21st-and-a-quarter-century stress and tap into a well of energy that will fuel every area of your life. She shows you how slowing down and listening to your body can help you work better, and how a focus on health and energy management will sustain your efforts in all you do. With the right tools and guidance, great things are possible for you. The Success-Energy Equation teaches you how you can boost your energy to: - Go from being stuck on autopilot to thriving with awareness - Set worthwhile goals that feed your sense of purpose - Work better, smarter, and with more focus - Improve your attitude, self-confidence, and self-efficacy - Create a life of greater clarity and fulfillment - And much more. Energy is a magic multiplier that will drive you toward higher levels of success in life. It's also your not-so-secret weapon against 21st-and-a-quarter-century stress. Engage your success-energy, reach your goals, and live a life you truly want.
Publisher: Page Two Books, Incorporated
ISBN: 9781774580202
Category : Health & Fitness
Languages : en
Pages : 226
Book Description
A smart, common-sense book that will help you improve your energy so that you can achieve goals faster and more efficiently. Get up, check phone, eat breakfast, drop off the kids, work, work, work, commute home, make dinner, feed the family, check email, put the kids to bed, binge-watch a show, check email again, drop into bed exhausted. Wake up. Repeat. Our days and weeks are filled to the brim with the busy stuff of life, which includes the constant bombardment of the twenty-four-hour news cycle and pervasive social media updates, notifications, and pings, pings, pings. That's 21st-and-a-quarter-century stress, and it's a serious doozy. We have goals for our careers and our lives, but with all the noise and constant demands, we get stalled out, stuck. We simply don't have the energy to progress in the areas that are most important to us. And yet, we wonder, isn't there a better way? Author, motivational speaker, and coach Michelle Cederberg's response to that question is an unequivocal yes! In The Success-Energy Equation she shows you how, by using the wisdom of science and your innate common sense, you can combat 21st-and-a-quarter-century stress and tap into a well of energy that will fuel every area of your life. She shows you how slowing down and listening to your body can help you work better, and how a focus on health and energy management will sustain your efforts in all you do. With the right tools and guidance, great things are possible for you. The Success-Energy Equation teaches you how you can boost your energy to: - Go from being stuck on autopilot to thriving with awareness - Set worthwhile goals that feed your sense of purpose - Work better, smarter, and with more focus - Improve your attitude, self-confidence, and self-efficacy - Create a life of greater clarity and fulfillment - And much more. Energy is a magic multiplier that will drive you toward higher levels of success in life. It's also your not-so-secret weapon against 21st-and-a-quarter-century stress. Engage your success-energy, reach your goals, and live a life you truly want.
The Procrastination Equation
Author: Piers Steel
Publisher: Random House Canada
ISBN: 0307366383
Category : Business & Economics
Languages : en
Pages : 322
Book Description
DON'T WAIT TO READ THIS BOOK: The world's leading expert on procrastination uses his groundbreaking research to offer understanding on a matter that bedevils us all. Writing with humour, humanity and solid scientific information reminiscent of Stumbling on Happiness and Freakonomics, Piers Steel explains why we knowingly and willingly put off a course of action despite recognizing we'll be worse off for it. For those who surf the Web instead of finishing overdue assignments, who always say diets start tomorrow, who stay up late watching TV to put off going to sleep, The Procrastination Equation explains why we do what we do—or in this case don't—and why in Western societies we're in the midst of an escalating procrastination epidemic. Dr. Piers Steel takes on the myths and misunderstandings behind procrastination and motivation. With accessible prose and the benefits of new scientific research, he provides insight into why we procrastinate even though the result is that we are less happy, healthy, and even wealthy. Who procrastinates and why? How many ways, big and small, do we procrastinate? How can we stop doing it? The reasons are part cultural, part psychological, part biological. And, with a million new ways to distract ourselves in the digitized world, more of us are potentially damaging ourselves by putting things off. But Steel not only analyzes the factors that weigh us down but the things that motivate us—including understanding the value of procrastination.
Publisher: Random House Canada
ISBN: 0307366383
Category : Business & Economics
Languages : en
Pages : 322
Book Description
DON'T WAIT TO READ THIS BOOK: The world's leading expert on procrastination uses his groundbreaking research to offer understanding on a matter that bedevils us all. Writing with humour, humanity and solid scientific information reminiscent of Stumbling on Happiness and Freakonomics, Piers Steel explains why we knowingly and willingly put off a course of action despite recognizing we'll be worse off for it. For those who surf the Web instead of finishing overdue assignments, who always say diets start tomorrow, who stay up late watching TV to put off going to sleep, The Procrastination Equation explains why we do what we do—or in this case don't—and why in Western societies we're in the midst of an escalating procrastination epidemic. Dr. Piers Steel takes on the myths and misunderstandings behind procrastination and motivation. With accessible prose and the benefits of new scientific research, he provides insight into why we procrastinate even though the result is that we are less happy, healthy, and even wealthy. Who procrastinates and why? How many ways, big and small, do we procrastinate? How can we stop doing it? The reasons are part cultural, part psychological, part biological. And, with a million new ways to distract ourselves in the digitized world, more of us are potentially damaging ourselves by putting things off. But Steel not only analyzes the factors that weigh us down but the things that motivate us—including understanding the value of procrastination.
The Happiness Equation
Author: Neil Pasricha
Publisher: Penguin
ISBN: 0698155696
Category : Self-Help
Languages : en
Pages : 322
Book Description
The #1 international bestseller from the author of The Book of Awesome that “reveals how all of us can live happier lives” (Gretchen Rubin). What is the formula for a happy life? Neil Pasricha is a Harvard MBA, a New York Times–bestselling author, a Walmart executive, a father, a husband. After selling more than a million copies of the Book of Awesome series, wherein he observed the everyday things he thought were awesome, he now shifts his focus to the practicalities of living an awesome life. In his new book The Happiness Equation, Pasricha illustrates how to want nothing and do anything in order to have everything. If that sounds like a contradiction in terms, you simply have yet to unlock the 9 Secrets to Happiness. Each secret takes a piece out of the core of common sense, turns it on its head to present it in a completely new light, and then provides practical and specific guidelines for how to apply this new outlook to lead a fulfilling life. Once you've unlocked Pasricha’s 9 Secrets, you will understand counter intuitive concepts such as: Success Does Not Lead to Happiness, Never Take Advice, and Retirement Is a Broken Theory. You will learn and then master three brand-new fundamental life tests: the Saturday Morning Test, The Bench Test, and the Five People Test. You will know the difference between external goals and internal goals and how to make more money than a Harvard MBA (hint: it has nothing to do with your annual salary). You will discover that true wealth has nothing to do with money, multitasking is a myth, and the elimination of options leads to more choice. The Happiness Equation is a book that will change how you think about pretty much everything—your time, your career, your relationships, your family, and, ultimately, of course, your happiness.
Publisher: Penguin
ISBN: 0698155696
Category : Self-Help
Languages : en
Pages : 322
Book Description
The #1 international bestseller from the author of The Book of Awesome that “reveals how all of us can live happier lives” (Gretchen Rubin). What is the formula for a happy life? Neil Pasricha is a Harvard MBA, a New York Times–bestselling author, a Walmart executive, a father, a husband. After selling more than a million copies of the Book of Awesome series, wherein he observed the everyday things he thought were awesome, he now shifts his focus to the practicalities of living an awesome life. In his new book The Happiness Equation, Pasricha illustrates how to want nothing and do anything in order to have everything. If that sounds like a contradiction in terms, you simply have yet to unlock the 9 Secrets to Happiness. Each secret takes a piece out of the core of common sense, turns it on its head to present it in a completely new light, and then provides practical and specific guidelines for how to apply this new outlook to lead a fulfilling life. Once you've unlocked Pasricha’s 9 Secrets, you will understand counter intuitive concepts such as: Success Does Not Lead to Happiness, Never Take Advice, and Retirement Is a Broken Theory. You will learn and then master three brand-new fundamental life tests: the Saturday Morning Test, The Bench Test, and the Five People Test. You will know the difference between external goals and internal goals and how to make more money than a Harvard MBA (hint: it has nothing to do with your annual salary). You will discover that true wealth has nothing to do with money, multitasking is a myth, and the elimination of options leads to more choice. The Happiness Equation is a book that will change how you think about pretty much everything—your time, your career, your relationships, your family, and, ultimately, of course, your happiness.
The Work-Life Equation
Author: William L. Maw
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
Book Description
This book supplies a simple, memorable, and effective formula to solve problematic behaviors in the work environment and life in general. An invaluable guidebook, it will help readers move beyond mediocrity and achieve happier, more successful lives. The Work-Life Equation: Six Key Values That Drive Happiness and Success is for the millions of people and business managers who are surrounded by bad behavior—with its attendant mediocre or unsatisfying results—at work and in their private lives, but who hope and dream for happier and more successful lives. The book begins with a frank explanation of the need for self-awareness and self-improvement, then describes how the "winning formula" and the equation for happiness and success in work-life—(H,S) = f(4C,2R)—can be applied via six types of behaviors to effect sweeping changes. The formula means Happiness and Success can be achieved by (is a function of) Cooperation, Consideration, Compassion, Courtesy, Respect, and Responsibility. The book focuses not just on the meaning of these values but also on how to "better live" them. It concludes with a self-assessment tool for the individual, team, or organization to complete that enables objective measurements of behaviors and identification of areas of potential improvement. Dismissing the familiar, corporate value clichés, the author focuses on six key values most readers probably learned as kids but have forgotten about in adulthood—or didn't realize were still apt and relevant. The book provides priceless information and guidance for all readers but will be especially appreciated by those in the corporate workplace interested in self-improvement and success, educators and business students, executives looking to shift their firm's behavioral atmosphere in a positive direction, and individuals seeking inspiration and hope in their daily lives.
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
Book Description
This book supplies a simple, memorable, and effective formula to solve problematic behaviors in the work environment and life in general. An invaluable guidebook, it will help readers move beyond mediocrity and achieve happier, more successful lives. The Work-Life Equation: Six Key Values That Drive Happiness and Success is for the millions of people and business managers who are surrounded by bad behavior—with its attendant mediocre or unsatisfying results—at work and in their private lives, but who hope and dream for happier and more successful lives. The book begins with a frank explanation of the need for self-awareness and self-improvement, then describes how the "winning formula" and the equation for happiness and success in work-life—(H,S) = f(4C,2R)—can be applied via six types of behaviors to effect sweeping changes. The formula means Happiness and Success can be achieved by (is a function of) Cooperation, Consideration, Compassion, Courtesy, Respect, and Responsibility. The book focuses not just on the meaning of these values but also on how to "better live" them. It concludes with a self-assessment tool for the individual, team, or organization to complete that enables objective measurements of behaviors and identification of areas of potential improvement. Dismissing the familiar, corporate value clichés, the author focuses on six key values most readers probably learned as kids but have forgotten about in adulthood—or didn't realize were still apt and relevant. The book provides priceless information and guidance for all readers but will be especially appreciated by those in the corporate workplace interested in self-improvement and success, educators and business students, executives looking to shift their firm's behavioral atmosphere in a positive direction, and individuals seeking inspiration and hope in their daily lives.
The Entrepreneur Equation
Author: Michael Port
Publisher: ReadHowYouWant.com
ISBN: 1459617320
Category : Business & Economics
Languages : en
Pages : 438
Book Description
It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur. The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just Could I be an entrepreneur? but rather Should I be an entrepreneur?. By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you: Learn what it takes to be a successful entrepreneur in today's competitive environment. Save money, time and effort by avoiding business ownership when the time isn't right for you.Identify and evaluate the risks and rewards of a new business based on your goals and circumstances. Evaluate whether your dreams are best served by a hobby, job or business. Gain the tools that you need to maximize your business success. The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!
Publisher: ReadHowYouWant.com
ISBN: 1459617320
Category : Business & Economics
Languages : en
Pages : 438
Book Description
It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur. The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just Could I be an entrepreneur? but rather Should I be an entrepreneur?. By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you: Learn what it takes to be a successful entrepreneur in today's competitive environment. Save money, time and effort by avoiding business ownership when the time isn't right for you.Identify and evaluate the risks and rewards of a new business based on your goals and circumstances. Evaluate whether your dreams are best served by a hobby, job or business. Gain the tools that you need to maximize your business success. The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!
The Miracle Equation
Author: Hal Elrod
Publisher: Harmony
ISBN: 0593232305
Category : Self-Help
Languages : en
Pages : 273
Book Description
The bestselling author of The Miracle Morning shares the secret to unlocking your full potential—all day, every day. “A simple, proven formula for creating extraordinary results in your life.”—Lewis Howes, New York Times bestselling author of The School of Greatness Even after the incredible success of his book The Miracle Morning, Hal Elrod realized that he still had more to share with the world. What he had discovered was a timeless but overlooked formula for success. The world’s top achievers have used it for centuries. He used it to thrive against seemingly insurmountable odds, from overcoming life-threatening health challenges to near financial collapse. That formula is The Miracle Equation, and it couldn’t be any simpler: Unwavering Faith + Extraordinary Effort = Miracles By establishing and maintaining Unwavering Faith that you can achieve anything you desire, and then putting forth Extraordinary Effort until you do, you’ll create results beyond what you believe to be possible. In The Miracle Equation, you’ll learn how to • Replace fear with faith • Move from resistance to acceptance • Let go of negative emotions • Turn off your stress response • Overcome your limitations to unlock your limitless potential • Develop emotional invincibility • Grow from happiness, which is fleeting, to inner peace, which is lasting And with the Miracle Equation 30-Day Challenge to guide your way, you’ll create a step-by-step plan to actualize your miracles and become the person you need to be in order to succeed. No goal is out of reach! Praise for The Miracle Equation “The Miracle Equation isn’t just a book, it’s the formula that I myself have used to achieve greatness beyond what I ever believed was possible. Hal Elrod has taken the mystery out of miracles and gives you a simple, proven formula for creating extraordinary results in your life. Highly recommended.”—Lewis Howes, New York Times bestselling author of The School of Greatness "You're only two decisions away from achieving everything you want. And my friend, Hal Elrod, has simplified these two decisions into a simple equation for achieving results. Follow it, and your success is virtually guaranteed. If you want your biggest goals to move from possible, to probable, to inevitable, you better read The Miracle Equation."—Mel Robbins, bestselling author of The 5-Second Rule
Publisher: Harmony
ISBN: 0593232305
Category : Self-Help
Languages : en
Pages : 273
Book Description
The bestselling author of The Miracle Morning shares the secret to unlocking your full potential—all day, every day. “A simple, proven formula for creating extraordinary results in your life.”—Lewis Howes, New York Times bestselling author of The School of Greatness Even after the incredible success of his book The Miracle Morning, Hal Elrod realized that he still had more to share with the world. What he had discovered was a timeless but overlooked formula for success. The world’s top achievers have used it for centuries. He used it to thrive against seemingly insurmountable odds, from overcoming life-threatening health challenges to near financial collapse. That formula is The Miracle Equation, and it couldn’t be any simpler: Unwavering Faith + Extraordinary Effort = Miracles By establishing and maintaining Unwavering Faith that you can achieve anything you desire, and then putting forth Extraordinary Effort until you do, you’ll create results beyond what you believe to be possible. In The Miracle Equation, you’ll learn how to • Replace fear with faith • Move from resistance to acceptance • Let go of negative emotions • Turn off your stress response • Overcome your limitations to unlock your limitless potential • Develop emotional invincibility • Grow from happiness, which is fleeting, to inner peace, which is lasting And with the Miracle Equation 30-Day Challenge to guide your way, you’ll create a step-by-step plan to actualize your miracles and become the person you need to be in order to succeed. No goal is out of reach! Praise for The Miracle Equation “The Miracle Equation isn’t just a book, it’s the formula that I myself have used to achieve greatness beyond what I ever believed was possible. Hal Elrod has taken the mystery out of miracles and gives you a simple, proven formula for creating extraordinary results in your life. Highly recommended.”—Lewis Howes, New York Times bestselling author of The School of Greatness "You're only two decisions away from achieving everything you want. And my friend, Hal Elrod, has simplified these two decisions into a simple equation for achieving results. Follow it, and your success is virtually guaranteed. If you want your biggest goals to move from possible, to probable, to inevitable, you better read The Miracle Equation."—Mel Robbins, bestselling author of The 5-Second Rule
The Impact Equation
Author: Chris Brogan
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.