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Author: Adam Levinter
Publisher: Figure 1 Publishing
ISBN: 1773270729
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
Author: Adam Levinter
Publisher: Figure 1 Publishing
ISBN: 1773270729
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
Author: Michael Shnayerson
Publisher: PublicAffairs
ISBN: 1610398416
Category : Art
Languages : en
Pages : 464
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Book Description
The meteoric rise of the largest unregulated financial market in the world-for contemporary art-is driven by a few passionate, guileful, and very hard-nosed dealers. They can make and break careers and fortunes. The contemporary art market is an international juggernaut, throwing off multimillion-dollar deals as wealthy buyers move from fair to fair, auction to auction, party to glittering party. But none of it would happen without the dealers-the tastemakers who back emerging artists and steer them to success, often to see them picked off by a rival. Dealers operate within a private world of handshake agreements, negotiating for the highest commissions. Michael Shnayerson, a longtime contributing editor to Vanity Fair, writes the first ever definitive history of their activities. He has spoken to all of today's so-called mega dealers-Larry Gagosian, David Zwirner, Arne and Marc Glimcher, and Iwan Wirth-along with dozens of other dealers-from Irving Blum to Gavin Brown-who worked with the greatest artists of their times: Jackson Pollock, Andy Warhol, Cy Twombly, and more. This kaleidoscopic history begins in the mid-1940s in genteel poverty with a scattering of galleries in midtown Manhattan, takes us through the ramshackle 1950s studios of Coenties Slip, the hipster locations in SoHo and Chelsea, London's Bond Street, and across the terraces of Art Basel until today. Now, dealers and auctioneers are seeking the first billion-dollar painting. It hasn't happened yet, but they are confident they can push the price there soon.
Author: Robert Coorey, MBA
Publisher: Robert Coorey
ISBN:
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Are you tired of unpredictable cash flow in your business? Do you wish you could have a steady stream of customers that pay every month? The Subscription Playbook shows readers how to add subscription revenue to any business and protect from competitive threats. The book is a combination of Robert Coorey’s personal stories and best practices from large and small companies. It teaches how even the most traditional businesses, such as doctors’ offices, coffee shops, and restaurants, can add subscription billing to their business. You will learn: How almost any small business, even on a shoestring budget, can get started with adding subscription revenue. Exact steps and specific directions to introduce subscription revenue and enjoy predictable cash flow. The ten factors to protect a subscription business from the competition...and one little-known factor that is more powerful than the rest combined. Unusual ways to build a subscription business that is difficult to copy and highly defensible. How two different well-known hardware businesses completely shifted their business models and added software subscriptions. How to borrow concepts from computer games into your business to increase client engagement. If you’re looking to build the ultimate business where you have less competition and can sleep easy at night, The Subscription Playbook is for you. What Others Are Saying About Robert Coorey And This Book “One of the most influential online marketers around the globe." — The Huffington Post “An online marketing guru.” — Fast Company "A must-read for anyone thinking of subscription pricing in their business." - Gabby Leibovich, Co-Founder Catch, Scoopon, Eat Now “Robert lives his talk and is the real deal when it comes to sharing the best in the market. This book is exactly that. The best secrets and tips to build subscriptions that last. Highly recommended.” - Sam Cawthorn, Former Australian of the Year. Multiple International Best-Selling Author “Deeper client relationships and more predictable finances lie at the heart of every entrepreneur's dreams and subscription business models are the answer. Robert Coorey unpacks in detail the strategies and tactics needed to build a successful and sustainable subscription business” - Peter Sheahan, Best-Selling Author and C-Suite Advisor “If you are ready to finally understand how not just to scale a company but also how to attract investment, then this book is for you. Subscription works and the idea of creating a ‘moat’ around your business to keep customers engaged and happy is simply brilliant. It will show you how to create predictable cash flow and teach you the specific steps to make it happen. A must-read and one of the best business books I have read.” - Andrew Roberts, Award-Winning Business Coach and Advisor to Fast-Growth Companies “Robert Coorey makes an inarguable case for why subscription is the answer to your business’ financial wellbeing. Backed up with countless case studies and Coorey’s personal experiences, The Subscription Playbook is the playbook for the game you want to play and win.” - Tyler R. Tichelaar, PhD and Award-Winning Author of The Nomad Editor: Living the Lifestyle You Want, Doing Work You Love “Written in lively, engaging prose, chock-full of practical, real-world examples, and overflowing with actionable advice, this book has to be on the ‘must read’ list of every aspiring entrepreneur. Heartily recommended.” - Gary Bloomer, Marketing Advisor "The Subscription Playbook is packed with real stories and so many insights that I felt compelled to scribble notes on every page."- Rebekah Campbell, Entrepreneur and Author
Author: Denis Pombriant
Publisher:
ISBN: 9781478177685
Category :
Languages : en
Pages : 82
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Book Description
Subscriptions for technology products, cars, clothing and more are changing the way we consume. They make it easier, faster and less expensive to run your life. But if you are a producer of services you quickly discover that configuring, pricing, billing and collecting for your work does not operate by old economy rules and you need help! That's what this book is about.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 734
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Book Description
Author: Brett Caraway
Publisher: SAGE Publications Limited
ISBN: 1529799864
Category : Social Science
Languages : en
Pages : 337
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Book Description
Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won′t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk′s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today′s media technologies that will enrich your understanding of their technical, cultural, and social significance. Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes: - chapters on early economic thought and political economy - a two-part overview of the foundations of economics - a wide range of examples covering topics such as advertising, user-generated content and smartphones The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.
Author: Bill Carter
Publisher: Simon and Schuster
ISBN: 1439136580
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A sweeping account of civilization's dependence on copper traces the industry's history, culture and economics while exploring such topics as the dangers posed to communities living near mines, its ubiquitous use in electronics and the activities of the London Metal Exchange. By the author of Fools Rush In. 30,000 first printing.
Author: Robert DARNTON
Publisher: Harvard University Press
ISBN: 0674030184
Category : History
Languages : en
Pages : 639
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Book Description
A great book about an even greater book is a rare event in publishing. Darnton's history of the Encyclopedie is such an occasion. The author explores some fascinating territory in the French genre of histoire du livre, and at the same time he tracks the diffusion of Enlightenment ideas. He is concerned with the form of the thought of the great philosophes as it materialized into books and with the way books were made and distributed in the business of publishing. This is cultural history on a broad scale, a history of the process of civilization. In tracing the publishing story of Diderot's Encyclopedie, Darnton uses new sources--the papers of eighteenth-century publishers--that allow him to respond firmly to a set of problems long vexing historians. He shows how the material basis of literature and the technology of its production affected the substance and diffusion of ideas. He fully explores the workings of the literary market place, including the roles of publishers, book dealers, traveling salesmen, and other intermediaries in cultural communication. How publishing functioned as a business, and how it fit into the political as well as the economic systems of prerevolutionary Europe are set forth. The making of books touched on this vast range of activities because books were products of artisanal labor, objects of economic exchange, vehicles of ideas, and elements in political and religious conflict. The ways ideas traveled in early modern Europe, the level of penetration of Enlightenment ideas in the society of the Old Regime, and the connections between the Enlightenment and the French Revolution are brilliantly treated by Darnton. In doing so he unearths a double paradox. It was the upper orders in society rather than the industrial bourgeoisie or the lower classes that first shook off archaic beliefs and took up Enlightenment ideas. And the state, which initially had suppressed those ideas, ultimately came to favor them. Yet at this high point in the diffusion and legitimation of the Enlightenment, the French Revolution erupted, destroying the social and political order in which the Enlightenment had flourished. Never again will the contours of the Enlightenment be drawn without reference to this work. Darnton has written an indispensable book for historians of modern Europe.
Author: Stefano Condorelli
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110592134
Category : History
Languages : en
Pages : 363
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Book Description
Few financial crises, historically speaking, have attracted such attention as the Mississippi and South Sea Bubbles of 1719–20. The twin bubbles had major economic and political implications, sending shock waves through the whole of Europe; they astonished contemporaries, and, to a large extent, they still resonate today. This volume offers new readings of these events, drawing on fresh research and new evidence that challenge traditional interpretations. The chapters engage, in particular, with: the geographical frame of the 1719-20 bubbles their social, cultural, economic and political impact the ways in which contemporaries understood speculation the contributions and impact of a diverse array of participants popular and print memorialization of the events Overall, the volume helps to rewrite the history of the 1719–20 bubbles and to recontextualize their place within eighteenth-century history.
Author:
Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 654
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Book Description
