Winning the Story Wars PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Winning the Story Wars PDF full book. Access full book title Winning the Story Wars by Jonah Sachs. Download full books in PDF and EPUB format.
Author: Jonah Sachs
Publisher: Harvard Business Press
ISBN: 1422143570
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Author: Jonah Sachs
Publisher: Harvard Business Press
ISBN: 1422143570
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Author: Alan Pollock Alan
Publisher:
ISBN: 9781910646410
Category :
Languages : en
Pages : 32
Get Book Here
Book Description
View more details of this book at www.walkerbooks.com.au
Author: Gordon Korman
Publisher: Scholastic Inc.
ISBN: 1338290215
Category : Juvenile Fiction
Languages : en
Pages : 212
Get Book Here
Book Description
From the #1 New York Times bestselling author of Restart, a story of telling truth from lies -- and finding out what being a hero really means. There are two things Trevor loves more than anything else: playing war-based video games and his great-grandfather Jacob, who is a true-blue, bona fide war hero. At the height of the war, Jacob helped liberate a small French village, and was given a hero's welcome upon his return to America.Now it's decades later, and Jacob wants to retrace the steps he took during the war -- from training to invasion to the village he is said to have saved. Trevor thinks this is the coolest idea ever. But as they get to the village, Trevor discovers there's more to the story than what he's heard his whole life, causing him to wonder about his great-grandfather's heroism, the truth about the battle he fought, and importance of genuine valor.
Author: Molly Guptill Manning
Publisher: Houghton Mifflin Harcourt
ISBN: 0544535170
Category : History
Languages : en
Pages : 315
Get Book Here
Book Description
This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly
Author: Gregory Carleton
Publisher: Harvard University Press
ISBN: 067497848X
Category : History
Languages : en
Pages : 240
Get Book Here
Book Description
No nation is a stranger to war, but for Russians war is a central part of who they are. Their “motherland” has been the battlefield where some of the largest armies have clashed, the most savage battles have been fought, the highest death tolls paid. Having prevailed over Mongol hordes and vanquished Napoleon and Hitler, many Russians believe no other nation has sacrificed so much for the world. In Russia: The Story of War Gregory Carleton explores how this belief has produced a myth of exceptionalism that pervades Russian culture and politics and has helped forge a national identity rooted in war. While outsiders view Russia as an aggressor, Russians themselves see a country surrounded by enemies, poised in a permanent defensive crouch as it fights one invader after another. Time and again, history has called upon Russia to play the savior—of Europe, of Christianity, of civilization itself—and its victories, especially over the Nazis in World War II, have come at immense cost. In this telling, even defeats lose their sting. Isolation becomes a virtuous destiny and the whole of its bloody history a point of pride. War is the unifying thread of Russia’s national epic, one that transcends its wrenching ideological transformations from the archconservative empire to the radical-totalitarian Soviet Union to the resurgent nationalism of the country today. As Putin’s Russia asserts itself in ever bolder ways, knowing how the story of its war-torn past shapes the present is essential to understanding its self-image and worldview.
Author: Steven V. Elliott
Publisher: Tyndale Momentum, the nonfiction
ISBN: 1496429915
Category : Biography & Autobiography
Languages : en
Pages : 321
Get Book Here
Book Description
"Everyone knows about Pat Tillman, the hero who didn't come home after a tragic encounter with friendly fire in Afghanistan. Aftermath is the untold story of what happened in the accident's wake--and the fall and unlikely redemption of Steven Elliot, a fellow soldier behind the bullets that killed Tillman. Though Elliott was only a young man in his first gunfight, following his superior officer's direction, the shame and regret over his actions wrecked his life. In the years that followed, he suffered from PTSD, depression, and alcohol addiction--and saw no way out beyond suicide. But then a supernatural encounter with God changed everything, restored his broken marriage, and set him on the path to a new mission of helping veterans through the trauma that too often comes in the aftermath of their service. A story of war and faith, love and tragedy, and ultimate healing"--
Author: Veterans History Project (U.S.)
Publisher:
ISBN: 9781435141940
Category : Oral history
Languages : en
Pages : 336
Get Book Here
Book Description
An oral history of the themes of war provides letters, photographs, and sketches from from U.S. veterans' who fought in World War I and II, Korea, Vietnam, and the Persian Gulf.
Author: Gipi
Publisher: Macmillan
ISBN: 9781596432611
Category : Comics & Graphic Novels
Languages : en
Pages : 180
Get Book Here
Book Description
" ... an astonishing urban fable of life in a lawless, war-torn nation, heightened by the uncanny artwork of Italy's maestro graphic novel author."--Front inside flap.
Author: Thomas C. Sorensen
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 360
Get Book Here
Book Description
Evaluation of the efforts of the U.S. Government to influence world opinion, based on the author's years of service with the U.S. Information Agency in the 1950's.
Author: Mary L. Dudziak
Publisher: Oxford University Press
ISBN: 019931585X
Category : History
Languages : en
Pages : 232
Get Book Here
Book Description
"When is wartime? In common usage, it is a period of time in which a society is at war. But we now live in what President Obama has called 'an age without surrender ceremonies,' where the war on terror remains open-ended and presidents announce an end to conflict in Iraq, even as conflict on the ground persists. It is no longer easy to distinguish between wartime and peacetime. In this inventive meditation on war, time, and the law, Mary L. Dudziak argues that wartime is not a discrete or easily defined period of time. Indeed, America has been engaged in some form of ongoing overseas armed conflict for over a century. Yet policy makers and the American public continue to view wars as exceptional events that eventually give way to normal peace times--a conception that Dudziak believes has two significant consequences. First, because war is thought to be exceptional, 'wartime' remains a shorthand argument justifying extreme actions like torture and detention without trial. Second, ongoing warfare is enabled by the inattention of the American people. More disconnected than ever from the wars their nation is fighting, public disengagement leaves us without political restraints on the exercise of American war powers. Articulately exposing the disconnect between the way we imaging wartime and the practice of American wars, Dudziak illuminates the way the changing nature of American warfare undermines democratic accountability, yet makes democratic engagement all the more necessary."--Dust jacket.
