Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 12
Book Description
McDonalds
Author: Grinding It Out
Author: Ray KrocPublisher: Macmillan
ISBN: 1250127505
Category : Biography & Autobiography
Languages : en
Pages : 221
Book Description
"The personal story behind founder Ray Kroc's amazing success!"--Cover.
Franchise: The Golden Arches in Black America
Author: Marcia ChatelainPublisher: Liveright Publishing
ISBN: 1631493957
Category : History
Languages : en
Pages : 336
Book Description
WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
Ray & Joan
Author: Lisa NapoliPublisher: Penguin
ISBN: 1101984953
Category : Biography & Autobiography
Languages : en
Pages : 370
Book Description
The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonald’s. But what about his wife Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple. Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling Mad Men–era salesman with a vision for a fast-food franchise that would become one of the world’s most enduring brands, and a beautiful woman willing to risk her marriage and her reputation to promote controversial causes that touched her deeply. Ray Kroc was peddling franchises around the country for a fledgling hamburger stand in the 1950s—McDonald’s, it was called—when he entered a St. Paul supper club and encountered a beautiful young piano player who would change his life forever. The attraction between Ray and Joan was instantaneous and instantly problematic. Yet even the fact that both were married to other people couldn’t derail their roller coaster of a romance. To the outside world, Ray and Joan were happy, enormously rich, and giving. But privately, Joan was growing troubled over Ray’s temper and dark secret, something she was reluctant to publicly reveal. Those close to them compared their relationship to that of Elizabeth Taylor and Richard Burton. And yet, this volatility paved the way for Joan’s transformation into one of the greatest philanthropists of our time. A force in the peace movement, she produced activist films, books, and music and ultimately gave away billions of dollars, including landmark gifts to the Salvation Army and NPR. Together, the two stories form a compelling portrait of the twentieth century: a story of big business, big love, and big giving.
Big Mac
Author: Maxwell BoasPublisher: Signet Book
ISBN: 9780451625502
Category : Business & Economics
Languages : en
Pages : 185
Book Description
Chronicles the rise and expansion of the nation's number-one fast-food chain and the Horatio Alger life of founder Ray Albert Kroc
Ray Kroc Biography
Author: Thomas StewartPublisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 64
Book Description
In the 1940s, an ice cream machine salesman from Chicago saw his sales decline across America. However, one restaurant in California was ordering more machines. He flew over to meet the customers and it changed his life. He helped the McDonald brothers to expand their business and later purchased it. Today, it is the largest fast-food restaurant chain by revenue. That man was Ray Kroc. The success story of McDonald's has not since been replicated. They are considered pioneers in how they market themselves and the efficiency with which they run the business. Yet, before reaching the zenith of this career, Ray Kroc faced colossal personal challenges. By the time he got the McDonald brother to allow him to franchise the chain, he was on the verge of bankruptcy and depressed. Instead of giving up, he fought back and created a company that everyone loves. Come face-to-face with the genius who revived the restaurant industry and paved the way for others to emulate. Here's a preview of what you'll discover in this book: Ray Kroc's early childhood, family life, and education A career in business and success as a paper cup salesman Change in business fortunes and traveling to California Meeting the McDonald brothers and having a revelation Pitching the franchise idea to the brothers and going national Purchasing the business and going global Constant innovation and staying ahead of the pack The legacy that he left behind ..... And much more! Ray Kroc created a fast-food empire that everyone from a child to a 90-year-old can relate to. It is one of the most popular family restaurants that keeps on growing. This insightful book will let you in on the secrets on how Ray Kroc developed McDonald's to now operate 37,855 restaurants, making it the envy of competitors, and a darling for everyone else. So, scroll up and click the "Buy now with 1-click" button to know more!
The Stephen McDonald Story
Author: Steven McDonaldPublisher:
ISBN: 9780671706487
Category : Biography & Autobiography
Languages : en
Pages : 372
Book Description
The Story of McDonald's
Author: Sara GilbertPublisher: The Creative Company
ISBN: 9781583416068
Category : Juvenile Nonfiction
Languages : en
Pages : 56
Book Description
Details the history of the company from its beginnings in Illinois to becoming a major, international corporation.
Murder at McDonald's
Author: Phonse JessomePublisher: Open Road Media
ISBN: 1504038002
Category : True Crime
Languages : en
Pages : 279
Book Description
The true story of the Sydney River McDonald’s massacre, a botched robbery that would become the most sensational murder case in Canadian history. It started with a broken conveyor belt. When the mechanical malfunction brought eighteen-year-old McDonald’s employee Derek Wood into the restaurant’s back room, he saw the safe and got a dangerous idea. It would be so easy to prop the back door open, allowing two friends to sneak inside and steal the money. Wood assumed there was at least $200,000 in the cashbox—an incredible haul for just a few minutes’ work—but things would not go according to plan. The robbery went wrong from the start, and within minutes, a fast-food restaurant in the wilds of Nova Scotia was turned into a bloodbath. Wood and his accomplices attacked the employees, killing three instantly and leaving the fourth for dead. In the safe, where they had expected to find a fortune, there was barely $2,000. They fled the scene, instigating a manhunt that would captivate the nation. In the tradition of In Cold Blood and The Onion Field, this stunning work of true crime tells the story of the small-town murder that shocked a nation. Phonse Jessome brings a trained journalist’s eye to the case, which remains one of the most horrifying incidents of suburban violence in recent history.
McDonald's
Author: Cath SenkerPublisher: Lerner Publications
ISBN: 1512405930
Category : Juvenile Nonfiction
Languages : en
Pages : 32
Book Description
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ? The bright business minds behind McDonald's remarkable rise. ? How the company's famous products—from the Big Mac to the Happy Meal—came to be. ? Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
