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Author: Pippa Collett
Publisher: John Wiley & Sons
ISBN: 0470979844
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Author: Pippa Collett
Publisher: John Wiley & Sons
ISBN: 0470979844
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Author: Alain Ferrand
Publisher: Routledge
ISBN: 1134145292
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers
Author: Hamilton B.
Publisher: Simon and Schuster
ISBN: 1592857663
Category : Self-Help
Languages : en
Pages : 288
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Book Description
Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Sponsorship is a rich and enduring part of tradition of Alcoholics Anonymous. Twelve Step Sponsorship delivers both the theory and practice--how to do it and why--in a clear, step-by-step presentation. Written by the author of Getting Started in AA, a widely acclaimed guide for the newcomer to the program of AA, Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Twelve Step Sponsorship includes informative sections that deal with: finding a sponsor and being a sponsor. Twelve Step Sponsorship offers a welcome reinforcement to the tradition of "passing it on" from one generation of sponsors to the next.
Author: Maggie Chan Jones
Publisher:
ISBN: 9781737655725
Category :
Languages : en
Pages :
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Book Description
Author: Sylvia Ann Hewlett
Publisher: Harvard Business Press
ISBN: 1633695662
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Author: Gregory L. Colvin
Publisher: Study Center Press
ISBN: 9781888956085
Category : Charitable uses, trusts, and foundations
Languages : en
Pages : 108
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Book Description
Considers earlier efforts to finance nonprofit organizations by means of "fiscal agency," the legal problems which ensued, and efforts to correct them through "fiscal sponsorship."
Author: Joe McQ
Publisher: Accent Press
ISBN: 1783752432
Category : Self-Help
Languages : en
Pages : 160
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Book Description
“Having had a spiritual awakening as the result of these Steps, we tried to carry this message to others, and to practice these principles in all our affairs.” -STEP 12 of the TWELVE STEPS Sponsorship is a key construct in A. A. and other Twelve Step groups, and the twelfth step is the foundation of the sponsorship dynamic essential to recover – both for the sponsor and the sponsoree. This book addresses the concern of many in the A. A. community that sponsors have lost some skills in working with alcoholics. By offering tools for helping others find recovery and new life through the Twelve Step program, Joe McQ has created a guide for sponsors to use in working with others. By refocusing his readers on the Big Book, the Twelve Steps, and their message, McQ appeals for a return to the roots and essence of the A. A. program. Moreover, he issues a strong call to action, for return to the fullness and the integrity of the miraculous recovery program.
Author: Edward Geldard
Publisher:
ISBN: 9780957994805
Category : Corporate sponsorship
Languages : en
Pages : 437
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Book Description
This Second Edition has been updated with even more comprehensive information on the industry. The best-selling first edition came as the result of many requests from clients, students and participants in the numerous workshops of the Sponsorship Unit has run, for recommended reading material on sponsorship. You will still find that most of the information contained in this book is original. This easy-to-read text provides practical tips, examples and a dozen comprehensive checklists. The book includes: Practical ideas and insights on how to attract sponsorship; A thorough understanding of sponsorship, its uses, and the reasons why companies sponsor; Skills to identify potential sponsors and what their assessment procedures are likely to be; Practical advice on how to approach a corporation for sponsorship and prepare the necessary proposal; Tips for getting the contract right; Proven methods for keeping sponsors happy; Latest methods for evaluating sponsorships.
Author: Bruce E. Skinner
Publisher: Wiley
ISBN: 9780471126010
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Author: Barbara J. Katz
Publisher:
ISBN:
Category : Performing arts sponsorship
Languages : en
Pages : 26
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Book Description
