The Space between Look and Read

The Space between Look and Read PDF Author: Susan M. Hagan
Publisher: MIT Press
ISBN: 0262374293
Category : Design
Languages : en
Pages : 243

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Book Description
Unleashing the potential that can be found in the space between words and images. Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems.

The Space between Look and Read

The Space between Look and Read PDF Author: Susan M. Hagan
Publisher: MIT Press
ISBN: 0262374293
Category : Design
Languages : en
Pages : 243

Get Book Here

Book Description
Unleashing the potential that can be found in the space between words and images. Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems.

Design History

Design History PDF Author: Dennis P. Doordan
Publisher: MIT Press
ISBN: 9780262540766
Category : Design
Languages : en
Pages : 292

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Book Description
his anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Design history has emerged in recent years as a significant field of scholarly research and critical reflection. With their interest in the conceptualization, production, and consumption of objects (large and small, unique or multiple, anonymous or signed) and environments (ephemeral or enduring, public or private), design historians investigate the multiple ways in which intentionally produced objects, environments, and experiences both shape and reflect their historical moments. This anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Individual essays investigate various aspects of design in the modern era. They provide fresh insights on familiar figures such as Harley Earl and Norman Bel Geddes and shed new light on neglected aspects of design history such as the history of women in early American graphic design or the history of modern design in China. The essays are grouped in three broad categories: Graphic Design, Design in the American Corporate Milieu, and Design in the Context of National Experiences. Contributors David Brett, Bradford R. Collins, Dennis P. Doordan, David Gartman, Gyorgy Haiman, Larry D. Luchmansingh, Roland Marchand, Enric Satué, Mitchell Schwarzer, Paul Shaw, Svetlana Sylvestrova, Ellen Mazur Thomson, Matthew Turner, John Turpin, Shou Zhi Wang. A Design Issues Reader

The Space between Look and Read

The Space between Look and Read PDF Author: Susan M. Hagan
Publisher: MIT Press
ISBN: 0262545470
Category : Design
Languages : en
Pages : 243

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Book Description
Unleashing the potential that can be found in the space between words and images. Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems.

The Hidden Factor

The Hidden Factor PDF Author: Steven Skaggs
Publisher: MIT Press
ISBN: 0262048566
Category : Design
Languages : en
Pages : 187

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Book Description
An exquisitely illustrated introduction to the gestural mark in the designed world, exploring the tension between marks, which are felt, and images and words, which are conceptual. In The Hidden Factor, Steven Skaggs provides a beautifully illustrated and explained introduction to the mark—from those as physical as a scratch made by an animal, to those as accidental as a splatter of paint, to those as intentional as hand-drawn characters. Skaggs makes the case that, in the visual arts, gestures and mark-making operate on an equal level with image and word. While we might think of content as that which is communicated through text and images, Skaggs shows, through visual examples, that the gestural mark is often hidden within both images and the typographic forms that convey words. By mapping different kinds of marks and showing how marks combine with image and word, The Hidden Factor explains that our desire for conceptual information suppresses our awareness of marking. This is especially the case with the tension between word and mark, where we desire legibility. As a result, one of the most conservative of arts—calligraphy—has the potential of being the most radical, since gesturally expressive handwriting is a natural threat to the legibility of a text. Filled with expressive calligraphic art, graffiti, and other gorgeous marks, The Hidden Factor is an eye-opening read that brings to the fore the importance—and indeed, the prevalence—of the mark in everything we see.

Design, Empathy, Interpretation

Design, Empathy, Interpretation PDF Author: Ilpo Koskinen
Publisher: MIT Press
ISBN: 0262546922
Category : Design
Languages : en
Pages : 205

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Book Description
A new, empathic approach to design research, drawn from the informed experiences of a leading design research program in Finland. Design, Empathy, Interpretation tells the story of empathic design, a design research program at Aalto University in Helsinki, Finland, that has developed an interpretive approach to design over the past twenty years. As one of the leaders of the Helsinki group, Ilpo Koskinen draws on his own experiences to offer readers a general intellectual and professional history of design research, and argues for what he calls an interpretive approach. Design, Empathy, Interpretation shows how the group has created connections all across the globe, and how a seemingly soft approach to design research can be useful in both industry and government. Koskinen follows design research’s transformation from questions of usability, in the 1980s, through to the revolution in personal electronics and the “user-centered” turn of the 1990s. Using the research community in Helsinki as a case study, and moving between specific projects and theoretical debates, he offers readers a focused introduction to the major methodological and intellectual challenges—as well as the opportunities—of design research. He argues that all design tasks, however simple or complex, begin with understanding the way humans ascribe meaning, both as individuals and as actors in complex societies. Thus all design research must be interpretive at its core.A new, empathic approach to design research, drawn from the informed experiences of a leading design research program in Finland.

Design Strategy

Design Strategy PDF Author: Nancy C. Roberts
Publisher: MIT Press
ISBN: 0262376598
Category : Design
Languages : en
Pages : 523

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Book Description
A new approach to addressing the contemporary world’s most difficult challenges, such as climate change and poverty. Conflicts over “the problem” and “the solution” plague the modern world and land problem solvers in what has been called “wicked problem territory”—a social space with high levels of conflict over problems and solutions. In Design Strategy, Nancy C. Roberts proposes design as a strategy of problem solving to close the gap between an existing state and a desired state. Utilizing this approach, designers and change agents are better able to minimize self-defeating conflicts over problems and solutions, break the logjam of opposition, and avoid the traps that lock problem solvers into a never-ending cycle of conflict. Design as a field continues to grow and evolve, but Design Strategy focuses on three levels of design where “wicked problems” tend to lurk—strategic design (of private and public organizations), systemic design (of networked and overlapping economic, technical, political, and social subsystems), and regenerative design (of life-giving realignment between humanity and nature). Within this framework, Roberts presents refreshingly interdisciplinary case studies that integrate theory and practice across diverse fields to guide professionals in any domain—from business and nonprofit organizations to educational and healthcare systems—and finally offers hope that humanity can tackle the existential challenges we face in the twenty-first century.

The Space Between the Stars

The Space Between the Stars PDF Author: Anne Corlett
Publisher: Penguin
ISBN: 0399585125
Category : Fiction
Languages : en
Pages : 370

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Book Description
A Recommended Summer Read from The Verge and io9 A Recommended June Read from Hello Giggles and Tor.com When the world ends, where will you go? In a breathtakingly vivid and emotionally gripping debut novel, one woman must confront the emptiness in the universe—and in her own heart—when a devastating virus reduces most of humanity to dust and memories. All Jamie Allenby ever wanted was space. Even though she wasn’t forced to emigrate from Earth, she willingly left the overpopulated, claustrophobic planet. And when a long relationship devolved into silence and suffocating sadness, she found work on a frontier world on the edges of civilization. Then the virus hit... Now Jamie finds herself dreadfully alone, with all that’s left of the dead. Until a garbled message from Earth gives her hope that someone from her past might still be alive. Soon Jamie finds other survivors, and their ragtag group will travel through the vast reaches of space, drawn to the promise of a new beginning on Earth. But their dream will pit them against those desperately clinging to the old ways. And Jamie’s own journey home will help her close the distance between who she has become and who she is meant to be...

Read People Like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors

Read People Like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors PDF Author: Patrick King
Publisher: PKCS Media
ISBN:
Category : Social Science
Languages : en
Pages : 144

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Book Description
Speed read people, decipher body language, detect lies, and understand human nature. Is it possible to analyze people without them saying a word? Yes, it is. Learn how to become a “mind reader” and forge deep connections. How to get inside people’s heads without them knowing. Read People Like a Book isn’t a normal book on body language of facial expressions. Yes, it includes all of those things, as well as new techniques on how to truly detect lies in your everyday life, but this book is more about understanding human psychology and nature. We are who we are because of our experiences and pasts, and this guides our habits and behaviors more than anything else. Parts of this book read like the most interesting and applicable psychology textbook you’ve ever read. Take a look inside yourself and others! Understand the subtle signals that you are sending out and increase your emotional intelligence. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. Learn the keys to influencing and persuading others. •What people’s limbs can tell us about their emotions. •Why lie detecting isn’t so reliable when ignoring context. •Diagnosing personality as a means to understanding motivation. •Deducing the most with the least amount of information. •Exactly the kinds of eye contact to use and avoid Find shortcuts to connect quickly and deeply with strangers. The art of reading and analyzing people is truly the art of understanding human nature. Consider it like a cheat code that will allow you to see through people’s actions and words. Decode people’s thoughts and intentions, and you can go in any direction you want with them.

Amazing Space Facts

Amazing Space Facts PDF Author: Dinah L. Moché
Publisher: Golden Books
ISBN: 9780307118158
Category : Juvenile Nonfiction
Languages : en
Pages : 28

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Book Description
DK Readers now have a fresh new look featuring redesigned jackets and interiors, and up-to-date vocabulary throughout! Stunning photographs combine with lively illustrations and engaging age-appropriate stories in DK Readers, a multi-level reading program guaranteed to capture children's interest while developing their reading skills and general knowledge. With DK Readers, children learn to read — then read to learn!

Between the Lines

Between the Lines PDF Author: Jodi Picoult
Publisher: Simon and Schuster
ISBN: 1451635818
Category : Juvenile Fiction
Languages : en
Pages : 384

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Book Description
Told in their separate voices, sixteen-year-old Prince Oliver, who wants to break free of his fairy-tale existence, and fifteen-year-old Delilah, a loner obsessed with Prince Oliver and the book in which he exists, work together to seek his freedom.