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Author: Robert Austin
Publisher: Stanford University Press
ISBN: 0804784965
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Author: Robert Austin
Publisher: Stanford University Press
ISBN: 0804784965
Category : Business & Economics
Languages : en
Pages : 193
Get Book Here
Book Description
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Author: Christopher Day
Publisher: Routledge
ISBN: 1136373713
Category : Architecture
Languages : en
Pages : 321
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Book Description
Revised to incorporate the changes in opinions and attitudes since its first publication, the second edition of 'Places of the Soul' has brought Christopher Day's classic text into the 21st century. This new edition of the seminal text reminds us that true sustainable design does not simply mean energy efficient building. Sustainable buildings must provide for the 'soul'. For Christopher Day architecture is not just about a building's appearance, but how the building is experienced. 'Places of the Soul' presents buildings as environment, intrinsic to their surroundings, and offers design principles that will open the eyes of the architecture student and professional alike, presenting ideas quite different to the orthodoxy of modern architectural education. Christopher Day's experience as an architect, self-builder, professor and sculptor have all added to the development of his ideas that encompass issues of economic and social sustainability, commercial pressures and consensus design. This book presents these ideas and outlines universal principles that will be of interest and value to architects, builders, planners and developers alike.
Author: Robert Daniel Austin
Publisher: FT Press
ISBN: 9780130086952
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The authors show how to "manage" ingenuity--and "manufacture" the next great idea, in other words they tell what managers need to know about how artists and highly creative people work.
Author: Tara Shaw
Publisher: Abrams
ISBN: 1683358775
Category : Antiques & Collectibles
Languages : en
Pages : 280
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Book Description
Past meets present in this stylish guide to decorating modern homes with heirlooms and antiques. Designer and antiques dealer Tara Shaw is a respected supplier of French and European antiques for a host of AD100 and Elle Decor A-listers, including Bobby McAlpine, Mary McDonald, and Bunny Williams. In her first book, she helps readers understand how to select the best antiques and how to use them in a variety of decor schemes. The book presents never-before-published spaces from Shaw’s portfolio and reveals her favorite antique-hunting spots throughout Europe. Anecdotes from years of treasure hunting are accompanied by images of rare and precious finds, with text that decodes just how to choose the right pieces and display them in a contemporary interior. Readers will be able to look at each space and take away ideas they can apply to their own homes, to create personalized rooms full of provenance and beauty.
Author: Adrian Shaughnessy
Publisher:
ISBN: 9781856697095
Category : Commercial art
Languages : en
Pages : 0
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Book Description
Graphic designers constantly complain that there is no career manual to guide them through the profession. Design consultant and writer Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you wont have been taught at college - for running a successful business. This revised, extended edition includes all-new chapters covering professional skills, the creative process, and global trends, including green issues, ethics and the rise of digital culture. The book contains all-new imagery, and the previous interviews have been replaced with new ones, each focusing on a specific issue of importance to graphic designers.
Author: Sara Bird
Publisher: Ryland Peters & Small
ISBN: 1788793110
Category : House & Home
Languages : en
Pages : 437
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Book Description
Home for the Soul is about creating a considerate and sustainable home that sparks happiness and reflects the spirits, passions and tastes of its inhabitants.
Author: Simon Robinson
Publisher: Lulu.com
ISBN: 0995715807
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
This pioneering book explains how a whole organisation can come together to evolve an entirely new way of being in the world. It introduces the Holonomic Circle, a new tool which provides a holistic framework for designers, corporate executives, creative leaders and those starting a new business or initiative to explore the principles underlying the dynamics of soulful customer experiences. The insights from the authors will help you take a radically new approach to customer experience design; fully integrate purpose, goals and strategy with customer experience; implement human values across the whole organisation; and develop long-term and more meaningful relationships with your customers. Customer Experiences with Soul: A New Era in Design provides the guidance needed for developing, structuring and implementing customer experiences with soul, helping you to build and grow authentic businesses and organisations which honour what it is to be human in our world.
Author: Chris Casson Madden
Publisher: Rizzoli Publications
ISBN: 0847833704
Category : House & Home
Languages : en
Pages : 210
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Book Description
From best-selling author and design icon Chris Madden comes the first book on her design philosophy, and how to achieve her comfortable, chic style. Design expert Chris Madden has spent years chronicling other people’s beautiful rooms. Now, for the first time, she presents her own design sensibility as illustrated by examples such as her elegant one hundred-year-old carriage house in upstate New York and a mid-century modern family getaway in the mountains of Vermont. Organized by type of room, each house is explored—from entryways to bedrooms, kitchens, living rooms, mudrooms, greenhouses, and terraces, as well as specialty rooms like yoga studios and a man’s study—through rich photography and dozens of practical styling tips. Readers learn how to layer fabrics and colors for seasonal decorating; how to repurpose materials; and how to recognize a room’s quality of light. Also featured are sidebars on caring for guests, collecting, and living in an old house versus a modern house. An avid gardener, Madden explores the way outdoor space frames and supports a house. This lush and elegant volume is an eminently practical resource of ideas for creating rooms in which to celebrate family, entertain friends, and provide personal sanctuary.
Author: David duChemin
Publisher: Rocky Nook, Inc.
ISBN: 1681982048
Category : Photography
Languages : en
Pages : 246
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Book Description
As both an art form and a universal language, the photograph has an extraordinary ability to connect and communicate with others. But with over one trillion photos taken each year, why do so few of them truly connect? Why do so few of them grab our emotions or our imaginations? It is not because the images lack focus or proper exposure; with advances in technology, the camera does that so well these days. Photographer David duChemin believes the majority of our images fall short because they lack soul. And without soul, the images have no ability to resonate with others. They simply cannot connect with the viewer, or even—if we’re being truthful—with ourselves. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Avenir Next'} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Avenir Next'; min-height: 16.0px}
In The Soul of the Camera: The Photographer’s Place in Picture-Making, David explores what it means to make better photographs. Illustrated with a collection of beautiful black-and-white images, the book’s essays address topics such as craft, mastery, vision, audience, discipline, story, and authenticity. The Soul of the Camera is a personal and deeply pragmatic book that quietly yet forcefully challenges the idea that our cameras, lenses, and settings are anything more than dumb and mute tools. It is the photographer, not the camera, that can and must learn to make better photographs—photographs that convey our vision, connect with others, and, at their core, contain our humanity. The Soul of the Camera helps us do that.
Author: John Cary
Publisher: Island Press
ISBN: 1610917936
Category : Architecture
Languages : en
Pages : 281
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Book Description
The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.
