The Solid Gold Mailbox PDF Download

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The Solid Gold Mailbox

The Solid Gold Mailbox PDF Author: Walter Weintz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.