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Author: Jon Reed
Publisher: FT Press
ISBN: 0133442330
Category : Business & Economics
Languages : en
Pages : 813
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Book Description
A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides 7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business! Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online Marketing helps you get started fast, find markets online, and effectively promote your business on a very limited budget. It covers websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, social bookmarking, and more! Lauren Dugan’s Ultimate LinkedIn Checklist For Small and Medium Businesses shows how to use LinkedIn to leverage your entire network of partners, suppliers, employees, vendors, and competitors. Step-by-step instructions and easy checklists help you deepen the network links you already have – and tap into your network’s networks, uncovering talent, partnerships, vendors and customers you’ll never find any other way! Next, Jamie Turner’s How to Build a Mobile Website shows how to create mobile websites that are clean, simple, load quickly, and are optimized for mobile users. Discover how your customers want to interact with your brand on mobile devices, compare leading approaches to “mobilizing” websites, and avoid pitfalls that lose customers. Turner even offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from branding to performance and usability. Twitter 101 tells you all you need to know about Twitter marketing, even if you’ve never used Twitter before. Drawing on personal experience and up-to-the-minute industry research, Lauren Dugan covers strategy, tactics, tools, and more. Learn to time tweets for maximum impact, follow the right accounts, attract the right followers, do competitive research, network faster, turbocharge brands, engage users, and build word-of-mouth that generates real sales! Jamie Turner’s How to Use Social Media Monitoring Tools offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Discover whether your social media presence is achieving results… align measurement with business objectives… measure branding and direct response… quickly capture emerging performance trends; and more. Turner briefly introduces tools from Google and many others, and offers a practical 8-step monitoring plan that even beginners can use. Next Melanie Mitchell brings together complete processes, knowledge, and tools that Unleash the Power of Paid Search . Discover how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, walk through building and executing a winning campaign: defining goals/objectives, selecting keywords and match types, structuring accounts, scoring quality, managing copy, optimizing landing pages, reporting, and more. Finally, in Understanding SEO, Mitchell draws on immense in-the-trenches experience to completely demystify modern search engine optimization. Learn to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images and HTML code. Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find! From world-renowned business social media experts Jon Reed, Lauren Dugan, Jamie Turner, and Melanie Mitchell
Author: Jon Reed
Publisher: FT Press
ISBN: 0133442330
Category : Business & Economics
Languages : en
Pages : 813
Get Book Here
Book Description
A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides 7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business! Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online Marketing helps you get started fast, find markets online, and effectively promote your business on a very limited budget. It covers websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, social bookmarking, and more! Lauren Dugan’s Ultimate LinkedIn Checklist For Small and Medium Businesses shows how to use LinkedIn to leverage your entire network of partners, suppliers, employees, vendors, and competitors. Step-by-step instructions and easy checklists help you deepen the network links you already have – and tap into your network’s networks, uncovering talent, partnerships, vendors and customers you’ll never find any other way! Next, Jamie Turner’s How to Build a Mobile Website shows how to create mobile websites that are clean, simple, load quickly, and are optimized for mobile users. Discover how your customers want to interact with your brand on mobile devices, compare leading approaches to “mobilizing” websites, and avoid pitfalls that lose customers. Turner even offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from branding to performance and usability. Twitter 101 tells you all you need to know about Twitter marketing, even if you’ve never used Twitter before. Drawing on personal experience and up-to-the-minute industry research, Lauren Dugan covers strategy, tactics, tools, and more. Learn to time tweets for maximum impact, follow the right accounts, attract the right followers, do competitive research, network faster, turbocharge brands, engage users, and build word-of-mouth that generates real sales! Jamie Turner’s How to Use Social Media Monitoring Tools offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Discover whether your social media presence is achieving results… align measurement with business objectives… measure branding and direct response… quickly capture emerging performance trends; and more. Turner briefly introduces tools from Google and many others, and offers a practical 8-step monitoring plan that even beginners can use. Next Melanie Mitchell brings together complete processes, knowledge, and tools that Unleash the Power of Paid Search . Discover how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, walk through building and executing a winning campaign: defining goals/objectives, selecting keywords and match types, structuring accounts, scoring quality, managing copy, optimizing landing pages, reporting, and more. Finally, in Understanding SEO, Mitchell draws on immense in-the-trenches experience to completely demystify modern search engine optimization. Learn to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images and HTML code. Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find! From world-renowned business social media experts Jon Reed, Lauren Dugan, Jamie Turner, and Melanie Mitchell
Author: Gloria Carter
Publisher: Bull City Publishing
ISBN:
Category :
Languages : en
Pages : 19
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Book Description
The Social Media Start Up Kit: The Simplified Guide to Getting Started in Social Media Marketing & Search Engine Optimization The Social Media Start Up Kit: The Simplified Guide to Getting Started in Social Media & SEO is one of the first books of its kind of Amazon Kindle, as Search Engine Optimization Professional with over 10 years of online experience I found it very tough finding simple books that appeal to novice friends and family. That they could use to understanding the Crazy and every changing world of Social Media & Online Marketing this is where the Social Media Start up Kit comes in. It covers very basic concepts that starters can use to grow their understanding of Social Media.
Author: Chris Brogan
Publisher: John Wiley & Sons
ISBN: 0470563419
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Author: Adrienne Giordano
Publisher: ALG Publishing LLC
ISBN: 1942504683
Category : Fiction
Languages : en
Pages : 523
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Book Description
READY FOR YOUR NEXT BINGE READ? This special Starter Set collection includes the first book in the fast paced, action-packed romantic suspense Justice Team Series, PLUS the gritty first book in the Schock Sisters Mystery Series. Undercover agents, dangerous missions, undeniable passion. This set will keep you reading late into the night, and get you started on both of these bestselling series. In Stealing Justice, you’ll meet Justice “Grey” Greystone and the agents of his secret, off-the-books group who risk their lives every day against criminals, gunrunners, and terrorists, and fall in love along the way. “Hot and exciting! Romantic suspense at its best!” ~ Heather, Goodreads reviewer In 1st Shock, you’ll meet two very different sisters who make one killer team. Meg and Charlie run Schock Investigations and specialize in missing persons and cold cases. Their claim to fame is taking on the cases law enforcement has failed to solve. ★★★★★ “…will hook you from the beginning and make you wish you could work alongside the sisters to solve this mystery!” ~ Goodreads reviewer Grab this starter set and find your new binge series today!
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1647824818
Category : Business & Economics
Languages : en
Pages : 517
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Book Description
All the advice you need to succeed as a first-time working parent. The year after having your first baby can be one of the most challenging and disorienting periods of your career. From finding the best childcare when you return to work, to setting expectations with your manager, to getting enough sleep so you can show up as the person you want to be and do your job well—juggling it all can seem impossible. You're not alone, but you're going through a tough moment and you need support. The HBR Working Parents Starter Set offers insights and practical advice from world-class experts on the topics that are the most important to new working parents who want to be great parents and have impactful careers. The five books in this set—Succeeding as a First-Time Parent, Getting It All Done, Taking Care of Yourself, Managing Your Career, and Communicate Better with Everyone—will teach you how to transition back to work effectively, make decisions that align with your priorities, find time for personal development, and make career choices that work for you—and your family. There's no simple answer or foolproof tip to make working parenthood easy—but the strategies in this collection can help set you on the path toward finding success both in your career and as a parent. The HBR Working Parents Series with Daisy Dowling, Series Editor, supports readers as you anticipate challenges, learn how to advocate for yourself more effectively, juggle your impossible schedule, and find fulfillment at home and at work. Whether you're up with a newborn or planning the future with your teen, you'll find the practical tips, strategies, and research you need to make working parenthood work for you.
Author: Jason Falls
Publisher: Pearson Education
ISBN: 0789748010
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
Author: Janet Fouts
Publisher: Happy About
ISBN: 1616990287
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Two social media experts present a collection of bite-sized wisdom especially for nonprofits that explains how to measure the benefits of social media, how to manage volunteers and create evangelists, and offers best practices for using Twitter and Facebook.
Author: Efraim Turban
Publisher: Springer
ISBN: 3319170287
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Author: Barrett Williams
Publisher: Barrett Williams
ISBN:
Category : Self-Help
Languages : en
Pages : 95
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Book Description
Are you ready to embark on a life-changing journey towards self-reliance and sustainability? Look no further! "The Self-Sufficient Starter Kit" is your comprehensive guide to transforming your life, one sustainable step at a time. Dive into the profound mindset shift necessary for embracing self-sufficiency in Chapter 1, where you'll unravel the core understanding of this lifestyle, debunk myths, and set achievable goals. Answer the call to scrutinize your current way of living in Chapter 2 and identify areas ripe for transformation in your day-to-day existence. As you progress to Chapter 3, arm yourself with pragmatic strategies to begin your own self-sufficient transition. Fine-tune your resource management with tips on budgeting and reducing expenses outlined in Chapter 4. Then, master the fundamental skills required for a self-reliant life with hands-on guidance in home repairs, sewing, and cooking from scratch explored in Chapter 5. Nurture your connection with nature in Chapter 6 as you learn to cultivate your food through gardening no matter where you live. Minimize your environmental footprint with savvy water conservation strategies and creative energy solutions in Chapters 7 and 8. "The Self-Sufficient Starter Kit" doesn't stop at your doorstep; it extends into your community and environment. Navigate the world of minimal waste, recycling, and sustainable transportation (Chapters 9 and 10) and empower yourself through continuous learning and acquisition of new skills essential for a self-sufficient future (Chapters 11 to 17). Make your home a fortress of self-reliance with Chapter 12's focus on DIY energy-efficient projects. From financial independence in Chapter 13 to the nurturing aspects of health and wellness in Chapter 14, this guide covers all bases, ensuring you're well-equipped to handle this rewarding journey. Savor the simplicity and satisfaction of self-sufficient cooking and nutrition in Chapter 15. Then challenge the modern world as you embrace self-sufficiency in the digital age with advice on handling information overload and technology in Chapter 16. As you wind down your transformative path, Chapter 18 invites you to become an integral part of a self-sufficient community while in Chapter 19, you reinvent traditional handicrafts and learn to market your homemade goods. Prepare to navigate the legal landscape with Chapter 20's insight into advocacy and local laws. Finally, in Chapter 21, discover the keys to ensuring your self-sufficient lifestyle is enduring and how to impart this wisdom to future generations. The future is green, the future is self-reliant, and the future is in your hands. "The Self-Sufficient Starter Kit" is your first step towards a fulfilling and autonomous way of life. Begin your journey today!
Author: Harry Beckwith
Publisher: BenBella Books
ISBN: 1637741936
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients. Unlike products, you can’t see, touch, or feel services. Marketing services requires an approach that doesn’t rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients. In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money. If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically. That’s where The Invisible Promise comes in.
