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Author: Nicholas Tiller
Publisher: Routledge
ISBN: 0429820879
Category : Health & Fitness
Languages : en
Pages : 362
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Book Description
The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book’s end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.
Author: Nicholas Tiller
Publisher: Routledge
ISBN: 0429820879
Category : Health & Fitness
Languages : en
Pages : 362
Get Book Here
Book Description
The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book’s end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.
Author: Nicholas B. Tiller
Publisher:
ISBN: 9781138333130
Category : Deceptive advertising
Languages : en
Pages : 256
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Book Description
The global health and fitness industry is worth an estimated $4 trillion; we spend $90 billion/year on health club memberships and $100 billion/year on dietary supplements. In this industrial climate, meagre regulations on the products we're sold (the supplements, fad-diets, training programs, trainers and garments) result in marketing campaigns underpinned by strong claims and weak evidence. In addition, our critical faculties are ill-suited to a contemporary culture characterized by business, fake news, social media, and bad science. We've become walking, talking prey to the 21st-Centruy Snake Oil salesmen. In The Skeptic's Guide to Sports Science, Dr Nick Tiller (Exercise Physiologist, Harbor-UCLA) confronts the claims behind the products and the evidence behind the claims. In this treatise on the commercialization of science in sport and exercise, the author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of our modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Consumers are encouraged to confront their conceptualizations of the industry and, by the book's end, readers will have acquired the skills they need to judge product effectiveness for themselves. The Skeptic's Guide to Sports Science is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a vast, lucrative health and fitness industry that is spiralling quickly out-of-control.
Author: Dr. Steven Novella
Publisher: Grand Central Publishing
ISBN: 1538760517
Category : Science
Languages : en
Pages : 505
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Book Description
An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformation, bias, myths, deception, and flawed knowledge. There really are no ultimate authority figures-no one has the secret, and there is no place to look up the definitive answers to our questions (not even Google). Luckily, The Skeptic's Guide to the Universe is your map through this maze of modern life. Here Dr. Steven Novella-along with Bob Novella, Cara Santa Maria, Jay Novella, and Evan Bernstein-will explain the tenets of skeptical thinking and debunk some of the biggest scientific myths, fallacies, and conspiracy theories-from anti-vaccines to homeopathy, UFO sightings to N- rays. You'll learn the difference between science and pseudoscience, essential critical thinking skills, ways to discuss conspiracy theories with that crazy co- worker of yours, and how to combat sloppy reasoning, bad arguments, and superstitious thinking. So are you ready to join them on an epic scientific quest, one that has taken us from huddling in dark caves to setting foot on the moon? (Yes, we really did that.) DON'T PANIC! With The Skeptic's Guide to the Universe, we can do this together. "Thorough, informative, and enlightening, The Skeptic's Guide to the Universe inoculates you against the frailties and shortcomings of human cognition. If this book does not become required reading for us all, we may well see modern civilization unravel before our eyes." -- Neil deGrasse Tyson "In this age of real and fake information, your ability to reason, to think in scientifically skeptical fashion, is the most important skill you can have. Read The Skeptics' Guide Universe; get better at reasoning. And if this claim about the importance of reason is wrong, The Skeptics' Guide will help you figure that out, too." -- Bill Nye
Author: Robert Shapiro
Publisher:
ISBN:
Category : Life
Languages : en
Pages : 332
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Book Description
Author: Lynne Kelly
Publisher: Allen & Unwin
ISBN: 9781741140590
Category : Body, Mind & Spirit
Languages : en
Pages : 282
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Book Description
Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photos and scientific case-by-case explanations for 27 phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation.
Author: Paul Dehn Carleton
Publisher: Paul Dehn Carleton
ISBN: 9780974558301
Category : Religion
Languages : en
Pages : 442
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Book Description
"Concepts" is a search for theism's roots - coined prototheism - a science of religion. Its notion is: Belief in God is a misconception of the Life Urge emerging from deep in human nature. "Concepts" traces Life's trajectory - from Earth's origin, to consciousness, to today's runaway material culture.
Author: Robert A. Burton, M.D.
Publisher: St. Martin's Press
ISBN: 125002840X
Category : Science
Languages : en
Pages : 272
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Book Description
What if our soundest, most reasonable judgments are beyond our control? Despite 2500 years of contemplation by the world's greatest minds and the more recent phenomenal advances in basic neuroscience, neither neuroscientists nor philosophers have a decent understanding of what the mind is or how it works. The gap between what the brain does and the mind experiences remains uncharted territory. Nevertheless, with powerful new tools such as the fMRI scan, neuroscience has become the de facto mode of explanation of behavior. Neuroscientists tell us why we prefer Coke to Pepsi, and the media trumpets headlines such as "Possible site of free will found in brain." Or: "Bad behavior down to genes, not poor parenting." Robert Burton believes that while some neuroscience observations are real advances, others are overreaching, unwarranted, wrong-headed, self-serving, or just plain ridiculous, and often with the potential for catastrophic personal and social consequences. In A Skeptic's Guide to the Mind, he brings together clinical observations, practical thought experiments, personal anecdotes, and cutting-edge neuroscience to decipher what neuroscience can tell us – and where it falls woefully short. At the same time, he offers a new vision of how to think about what the mind might be and how it works. A Skeptic's Guide to the Mind is a critical, startling, and expansive journey into the mysteries of the brain and what makes us human.
Author: Michael Shermer
Publisher: Macmillan
ISBN: 071674161X
Category : Religion
Languages : en
Pages : 370
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Book Description
Recent polls report that 96% of Americans believe in God. Why is this? Why, despite the rise of science, technology, and secular education, are people turning to religion in greater numbers than ever before? Why do people believe in God at all?
Author: H. Sidky
Publisher: Rowman & Littlefield
ISBN: 1793606528
Category : Social Science
Languages : en
Pages : 241
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Book Description
At the end of 2019, Americans were living in an era of post-truth characterized by fake news, weaponized lies, alternative facts, conspiracy theories, magical thinking, and irrationalism. While many complex interconnected factors were at work, this post-truth era was partly the culmination of a cadre of anthropologists and other academics in American universities and colleges during the 1980’s and 1990’s. In Science and Anthropology in a Post-Truth World, H. Sidky examines how their untoward dalliance with problematic and dangerous ideas by Michel Foucault, Jacques Derrida, Jean-François Lyotard, Bruno Latour, and Jean Baudrillard informed and empowered a forceful assault on science and truth in the following decades by corporate organizations, politicians, religious extremists, and right-wing populists.
Author: John R. Little
Publisher: McGraw Hill Professional
ISBN: 0071597204
Category : Sports & Recreation
Languages : en
Pages : 313
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Book Description
Building muscle has never been faster oreasier than with this revolutionary once-a-weektraining program In Body By Science, bodybuilding powerhouse John Little teams up with fitness medicine expert Dr. Doug McGuff to present a scientifically proven formula for maximizing muscle development in just 12 minutes a week. Backed by rigorous research, the authors prescribe a weekly high-intensity program for increasing strength, revving metabolism, and building muscle for a total fitness experience.
