Author: Marci Bolden
Publisher: Pink Sand Press
ISBN: 1950348644
Category : Fiction
Languages : en
Pages : 1

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Book Description
The Chammont Point Series continues with The Selling Point, Book#2 of Chammont Point.

Author: Brian Tracy
Publisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240

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Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Author: Yilmaz, Recep
Publisher: IGI Global
ISBN: 1522597913
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Author: Marci Bolden
Publisher: Pink Sand Press
ISBN: 1950348563
Category : Fiction
Languages : en
Pages : 1

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Book Description
Marketing executive and mother of two, Jade Kelly can now add cancer survivor to her list of successes. But while her life looks good on paper, four months out of treatment, Jade realizes she hardly knows her college-age children and she and her husband Nick are little more than housemates. Determined to start over, Jade schedules a family vacation to a lakefront cabin. When her kids bail and Nick stays home to handle a last minute work crisis, Jade heads to Chammont Point alone, determined to dust herself off and figure out what to do with the rest of her life. While she’s away, the life she thought she had unravels. Secrets, lies, and old wounds drive Jade into new adventures and new relationships. With the help of family and new found friends, Jade learns starting over sometimes means finding a brand new restarting point.

Author: Neil Rackham
Publisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Author: Tess Whitty
Publisher: Createspace Independent Publishing Platform
ISBN: 9781543149715
Category :
Languages : en
Pages : 178

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Book Description
Wonder how other freelance translators market their businesses? Effective marketing - of yourself, of your business - can help you reach the next level of success. The ideas and tools explored in this book have produced positive results for translators at every stage in the game and they will for you too. Each section of this book is adapted from a podcast interview with an established translator or other professional. I started my website and podcast Marketing Tips for Translators to connect with and share information the international translation community. We have many issues and concerns in common and the podcast is a meeting ground of sorts for those of us who spend a lot of time alone working on documents. The chapters in this book will help you discover the inspiration you need to market your translation services in an efficient way, as well as fresh ideas about productivity and tools for organizing your time and workday. We'll also cover proven methods and systems for marketing to your ideal potential clients, and strategies for maintaining a continuous marketing plan for finding new clients, keeping your existing clients, and getting the word out about your translation services. We'll show you how to get clients to find you, instead of you trying to find them.

Author: Rosser Reeves
Publisher: Lulu.com
ISBN: 1387028049
Category : Business & Economics
Languages : en
Pages : 123

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Book Description
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523094125
Category : Business & Economics
Languages : en
Pages : 129

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Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Author: Raman Sehgal
Publisher: Lioncrest Publishing
ISBN: 9781544527222
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
Do you ever feel like you're drowning in your own success? Expertise-based entrepreneurs are excellent at what they do, but that doesn't mean it's easy to manage a growing service business. Juggling constant client demands against the need to focus on growth can be a real struggle. It's an all-consuming journey that can feel suffocating, making it hard to find time to step back and evaluate, both for yourself and your company. With quick, simple clarity, The Floundering Founder can help you reengineer your business-and your life-for long-term success. In twenty-four bite-sized lessons that fit any schedule, you'll learn to navigate forward with renewed intentionality and purpose. The Floundering Founder collects the essential tools and learnings that can have the greatest impact-the ones Raman wished he had known before learning them the hard way. Pick up The Floundering Founder today and discover the pivotal habits that can grow your business while simplifying your life.

Author: Anthony Parinello
Publisher: Simon and Schuster
ISBN: 1440506698
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
There has never been a sales book that gives you one-on-one, personal help to catapult your sales career and your personal income to a level that will surprise you and shock your sales manager! You'll stop: wasting your precious selling time with 'non-decision' makers getting any rejection whatsoever from gatekeepers working your keester off for itsy, bitsy sales losing sales that you thought you were going to win not making your sales quota You'll start: making sales that are up to 65 percent bigger cutting your sales cycle in half getting as much as 120 percent more add-on business from your existing customers getting VITO to VITO referrals worth pure gold making the income that you really deserve