Author: Christine M Myers
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 186
Book Description
4 of 5 Businesses Fail in the First Five Years 4% Reach $1,000,000 in Revenue 0.4% Reach $10 million in sales The statistics are grim for a potential entrepreneur looking at everyone else to determine their future success. NEVER COMPARE YOURSELF TO OTHERS! You CAN be the 4% of business winners! IF YOU FOLLOW THE SECRETS OF SUCCESSFUL ENTREPRENEURS... Even if you have absolutely no skills or college education, "The Secret Online Business" is your ultimate path to discover how to start a business from home ...or anywhere you can imagine, for that matter! Discover Your Own Unique Blueprint for Success Find the Right Industry for Massive Profits Build a Sustainable and Enjoyable Business Become a Leader in your Industry As a seasoned entrepreneur and marketing expert for over 20 years, Christine Myers partnered with her husband in 2014 to increase the revenue of his 12-year-old commercial custom awning and shade company. Together they expanded his company across the southeast region of the U.S. in just one year. And now she wants to show you how easy it can be to start your own outsourcing company with low overhead and minimal investment. The Perfect Storm for Success is NOW Many industries are currently experiencing a paradigm shift, especially the awning industry. Younger generations are not continuing the heritage of their parents' businesses. This shift leaves many industries open for grabs to the hungry entrepreneur and your ticket to freedom! The worldwide pandemic of Covid-19 has changed history forever, such as low or no-contact client/business relations. You may never have to shake hands or even meet with a potential client or supplier! Another effect is the influx of independent contractors into various markets laid off from work in 2020. Many of them are new entrepreneurs with minimal marketing experience but excellent labor skills. They need your help! And lastly, Big Corp. America has severely lowered the standard in customer satisfaction for the last 20 years. Can you see how these circumstances could be the perfect opportunity for you? The successes and failures I share in this book can teach you to become a leader in your industry while keeping overhead low and profits high. We HAD to make changes in our business to survive the economic ebbs and flows, and I can teach YOU beyond just surviving, but succeeding in any industry by following the guidelines of this book! Get started with minimal investment Set up your office with just a computer, internet, and phone Establish credibility in record time Develop a research method for huge success Add multiple opportunities for growth and profits The stars are aligning in your favor to begin living a lifestyle of wealth and ownership!!! You can live the life you always dreamed of: Work a schedule around YOUR lifestyle Enjoy living by YOUR rules Spending time with YOUR family and friends If you want to discover the secrets to starting and operating your own outsourcing company, then scroll up and click the "add to cart" button now! ... and change your life forever!
The Secret Online Business
Author: Christine M Myers
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 186
Book Description
4 of 5 Businesses Fail in the First Five Years 4% Reach $1,000,000 in Revenue 0.4% Reach $10 million in sales The statistics are grim for a potential entrepreneur looking at everyone else to determine their future success. NEVER COMPARE YOURSELF TO OTHERS! You CAN be the 4% of business winners! IF YOU FOLLOW THE SECRETS OF SUCCESSFUL ENTREPRENEURS... Even if you have absolutely no skills or college education, "The Secret Online Business" is your ultimate path to discover how to start a business from home ...or anywhere you can imagine, for that matter! Discover Your Own Unique Blueprint for Success Find the Right Industry for Massive Profits Build a Sustainable and Enjoyable Business Become a Leader in your Industry As a seasoned entrepreneur and marketing expert for over 20 years, Christine Myers partnered with her husband in 2014 to increase the revenue of his 12-year-old commercial custom awning and shade company. Together they expanded his company across the southeast region of the U.S. in just one year. And now she wants to show you how easy it can be to start your own outsourcing company with low overhead and minimal investment. The Perfect Storm for Success is NOW Many industries are currently experiencing a paradigm shift, especially the awning industry. Younger generations are not continuing the heritage of their parents' businesses. This shift leaves many industries open for grabs to the hungry entrepreneur and your ticket to freedom! The worldwide pandemic of Covid-19 has changed history forever, such as low or no-contact client/business relations. You may never have to shake hands or even meet with a potential client or supplier! Another effect is the influx of independent contractors into various markets laid off from work in 2020. Many of them are new entrepreneurs with minimal marketing experience but excellent labor skills. They need your help! And lastly, Big Corp. America has severely lowered the standard in customer satisfaction for the last 20 years. Can you see how these circumstances could be the perfect opportunity for you? The successes and failures I share in this book can teach you to become a leader in your industry while keeping overhead low and profits high. We HAD to make changes in our business to survive the economic ebbs and flows, and I can teach YOU beyond just surviving, but succeeding in any industry by following the guidelines of this book! Get started with minimal investment Set up your office with just a computer, internet, and phone Establish credibility in record time Develop a research method for huge success Add multiple opportunities for growth and profits The stars are aligning in your favor to begin living a lifestyle of wealth and ownership!!! You can live the life you always dreamed of: Work a schedule around YOUR lifestyle Enjoy living by YOUR rules Spending time with YOUR family and friends If you want to discover the secrets to starting and operating your own outsourcing company, then scroll up and click the "add to cart" button now! ... and change your life forever!
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 186
Book Description
4 of 5 Businesses Fail in the First Five Years 4% Reach $1,000,000 in Revenue 0.4% Reach $10 million in sales The statistics are grim for a potential entrepreneur looking at everyone else to determine their future success. NEVER COMPARE YOURSELF TO OTHERS! You CAN be the 4% of business winners! IF YOU FOLLOW THE SECRETS OF SUCCESSFUL ENTREPRENEURS... Even if you have absolutely no skills or college education, "The Secret Online Business" is your ultimate path to discover how to start a business from home ...or anywhere you can imagine, for that matter! Discover Your Own Unique Blueprint for Success Find the Right Industry for Massive Profits Build a Sustainable and Enjoyable Business Become a Leader in your Industry As a seasoned entrepreneur and marketing expert for over 20 years, Christine Myers partnered with her husband in 2014 to increase the revenue of his 12-year-old commercial custom awning and shade company. Together they expanded his company across the southeast region of the U.S. in just one year. And now she wants to show you how easy it can be to start your own outsourcing company with low overhead and minimal investment. The Perfect Storm for Success is NOW Many industries are currently experiencing a paradigm shift, especially the awning industry. Younger generations are not continuing the heritage of their parents' businesses. This shift leaves many industries open for grabs to the hungry entrepreneur and your ticket to freedom! The worldwide pandemic of Covid-19 has changed history forever, such as low or no-contact client/business relations. You may never have to shake hands or even meet with a potential client or supplier! Another effect is the influx of independent contractors into various markets laid off from work in 2020. Many of them are new entrepreneurs with minimal marketing experience but excellent labor skills. They need your help! And lastly, Big Corp. America has severely lowered the standard in customer satisfaction for the last 20 years. Can you see how these circumstances could be the perfect opportunity for you? The successes and failures I share in this book can teach you to become a leader in your industry while keeping overhead low and profits high. We HAD to make changes in our business to survive the economic ebbs and flows, and I can teach YOU beyond just surviving, but succeeding in any industry by following the guidelines of this book! Get started with minimal investment Set up your office with just a computer, internet, and phone Establish credibility in record time Develop a research method for huge success Add multiple opportunities for growth and profits The stars are aligning in your favor to begin living a lifestyle of wealth and ownership!!! You can live the life you always dreamed of: Work a schedule around YOUR lifestyle Enjoy living by YOUR rules Spending time with YOUR family and friends If you want to discover the secrets to starting and operating your own outsourcing company, then scroll up and click the "add to cart" button now! ... and change your life forever!
Dotcom Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 140196060X
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Publisher: Hay House, Inc
ISBN: 140196060X
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Launch (Updated & Expanded Edition)
Author: Jeff Walker
Publisher: Hay House, Inc
ISBN: 1401960243
Category : Business & Economics
Languages : en
Pages : 313
Book Description
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
Publisher: Hay House, Inc
ISBN: 1401960243
Category : Business & Economics
Languages : en
Pages : 313
Book Description
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
The Successful Business Plan
Author: Rhonda M. Abrams
Publisher: The Planning Shop
ISBN: 0966963563
Category : Business & Economics
Languages : en
Pages : 458
Book Description
Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succeed in today's business climate. Includes up-to-date information on what's being funded now.
Publisher: The Planning Shop
ISBN: 0966963563
Category : Business & Economics
Languages : en
Pages : 458
Book Description
Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succeed in today's business climate. Includes up-to-date information on what's being funded now.
Webify Your Business, Internet Marketing Secrets for the Self-Employed
Author: Patrick Schwerdtfeger
Publisher: Lulu.com
ISBN: 0557049016
Category : Computers
Languages : en
Pages : 217
Book Description
Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence. Today's professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable. Webify Your Business provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.
Publisher: Lulu.com
ISBN: 0557049016
Category : Computers
Languages : en
Pages : 217
Book Description
Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence. Today's professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable. Webify Your Business provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.
Secret Conversations with Internet Millionaires
Author: Robert Plank
Publisher: Createspace Independent Publishing Platform
ISBN: 9781481825214
Category :
Languages : en
Pages : 142
Book Description
ATTENTION: You have just been granted special access to be a fly on the wall and spy in 10 private conversations with people who have the following in common: 1. Every single person in this book has generated over ONE MILLION DOLLARS in online sales 2. They didn't inherit the money. Instead, each person built an online business from scratch, from humble beginnings, stumbled at several obstacles, but thanks to an overwhelming desire to meet their goals, course-corrected their way to success 3. Whether it was through software, seminars, services, affiliate marketing, or information products -- each person found a way to channel their passion to a side business, remove the 80% that didn't work, and scale up the 20% that remained into a full time income 4. Each person you'll hear from found a way to move outside their comfort zone -- and use tools like paid advertising, public speaking, list building, social media, or joint venture to generate traffic and put that business on autopilot 5. All the interviewees listed here are so enthusiastic about their business that they freely share what's working for them -- there's nothing left out, there are no "half baked" action plans, and there are no "closed door" secrets. It's all laid out in the open for you in this guide and it's up to you to apply them Although you might not be a PHP programmer like Robert Plank, a list builder like Lance Tamashiro, a product creator like Kevin Riley, an internet marketer like Willie Crawford, an affiliate marketer like Jason Parker, a business builder like Stu McLaren, a copywriter like Ryan Healy, a strategist like Ray Edwards, a speaker like David Cavanagh, or a teacher like Armand Morin... you can definitely apply the techniques explained here in your own business and everyday life.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781481825214
Category :
Languages : en
Pages : 142
Book Description
ATTENTION: You have just been granted special access to be a fly on the wall and spy in 10 private conversations with people who have the following in common: 1. Every single person in this book has generated over ONE MILLION DOLLARS in online sales 2. They didn't inherit the money. Instead, each person built an online business from scratch, from humble beginnings, stumbled at several obstacles, but thanks to an overwhelming desire to meet their goals, course-corrected their way to success 3. Whether it was through software, seminars, services, affiliate marketing, or information products -- each person found a way to channel their passion to a side business, remove the 80% that didn't work, and scale up the 20% that remained into a full time income 4. Each person you'll hear from found a way to move outside their comfort zone -- and use tools like paid advertising, public speaking, list building, social media, or joint venture to generate traffic and put that business on autopilot 5. All the interviewees listed here are so enthusiastic about their business that they freely share what's working for them -- there's nothing left out, there are no "half baked" action plans, and there are no "closed door" secrets. It's all laid out in the open for you in this guide and it's up to you to apply them Although you might not be a PHP programmer like Robert Plank, a list builder like Lance Tamashiro, a product creator like Kevin Riley, an internet marketer like Willie Crawford, an affiliate marketer like Jason Parker, a business builder like Stu McLaren, a copywriter like Ryan Healy, a strategist like Ray Edwards, a speaker like David Cavanagh, or a teacher like Armand Morin... you can definitely apply the techniques explained here in your own business and everyday life.
The Suitcase Entrepreneur
Author: Natalie Sisson
Publisher: Simon and Schuster
ISBN: 1501178180
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms.
Publisher: Simon and Schuster
ISBN: 1501178180
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms.
Clicksand
Author: Bill Troy
Publisher: IdeaPress Publishing
ISBN: 9781940858432
Category : Business & Economics
Languages : en
Pages : 0
Book Description
How online marketing is destroying millions of businesses and what to do if yours is one of them.
Publisher: IdeaPress Publishing
ISBN: 9781940858432
Category : Business & Economics
Languages : en
Pages : 0
Book Description
How online marketing is destroying millions of businesses and what to do if yours is one of them.
Be A Shortcut
Author: Scott G. Halford
Publisher: John Wiley & Sons
ISBN: 0470475528
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Shortcut is the new catchphrase that identifies high-quality, influence and value in employees and executives. Be A Shortcut is a business book that provides new frameworks and tactics to help a broad range of individuals become the professionals their company can't live without. The book shows you how to actually become a Shortcut using Halford's proven, Shortcut success formula. You'll gain more influence, become more valuable, get promoted faster, find better customers, get better raises - no matter what you do. Shortcut is a way of thinking, a way of doing, a way of being - and when you commit yourself to it, you'll write your own ticket to wherever you want to go.
Publisher: John Wiley & Sons
ISBN: 0470475528
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Shortcut is the new catchphrase that identifies high-quality, influence and value in employees and executives. Be A Shortcut is a business book that provides new frameworks and tactics to help a broad range of individuals become the professionals their company can't live without. The book shows you how to actually become a Shortcut using Halford's proven, Shortcut success formula. You'll gain more influence, become more valuable, get promoted faster, find better customers, get better raises - no matter what you do. Shortcut is a way of thinking, a way of doing, a way of being - and when you commit yourself to it, you'll write your own ticket to wherever you want to go.
Website Branding for Small Businesses
Author: Nathalie Nahai
Publisher: Simon and Schuster
ISBN: 1621534081
Category : Business & Economics
Languages : en
Pages : 248
Book Description
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: • Targeting the emotional versus the rational brain • The psychology of decision-making • How to pinpoint your target market • Communicate persuasively • Utilizing images, video, and colors to grab attention • Making a website easy to use • Using social media to connect • Increase sales through e-commerce What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Publisher: Simon and Schuster
ISBN: 1621534081
Category : Business & Economics
Languages : en
Pages : 248
Book Description
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: • Targeting the emotional versus the rational brain • The psychology of decision-making • How to pinpoint your target market • Communicate persuasively • Utilizing images, video, and colors to grab attention • Making a website easy to use • Using social media to connect • Increase sales through e-commerce What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.