Author: Zameer Ahmed Shaikh
Publisher: Zameer Ahmed Shaikh
ISBN:
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
"The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a solid foundation for their marketing endeavors. The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy. "The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that have long been employed by marketers. It covers traditional advertising channels, such as print, television, radio, and direct mail, and highlights their strengths and limitations in today's digital age. Digital Marketing takes center stage as the book delves into the power of online platforms and techniques. Readers learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. The book emphasizes the importance of leveraging digital channels effectively to reach and engage target audiences. Marketing Strategy is a crucial aspect of any successful marketing campaign. This book offers valuable insights into crafting effective marketing strategies, including market research, consumer segmentation, branding, storytelling, and persuasive copywriting. It emphasizes the significance of data-driven decision-making and analytics in optimizing marketing efforts. To understand the context and evolution of marketing, the book explores the History of Marketing. It delves into the origins of marketing and examines how it has evolved in response to societal changes and technological advancements. This historical perspective provides readers with a broader understanding of the field. Lastly, "The Secret Journey of Marketing" sheds light on the numerous Career Opportunities available in marketing. It highlights the diverse roles and responsibilities within the industry, ranging from brand management to digital marketing, market research, advertising, and public relations. Readers gain valuable insights into the skills and qualifications required for various marketing careers. Overall, "The Secret Journey of Marketing" is a comprehensive resource that equips readers with the knowledge and tools necessary to succeed in the competitive field of marketing. By combining theory with practical application, this book empowers marketers to develop effective strategies, leverage digital platforms, and make data-driven decisions. Whether you're a professional marketer or aspiring to enter the field, this book serves as an invaluable guide to achieving marketing success.
Author: Len Kasten
Publisher: Simon and Schuster
ISBN: 1591438314
Category : Body, Mind & Spirit
Languages : en
Pages : 262
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Book Description
Documents how 12 people, as part of a top-secret U.S. government program, traveled to the planet Serpo and lived there for 13 years • Based on the debriefing of the Serpo team and the diary of the expedition’s commander • Explains how the aliens helped us reverse-engineer their antigravity spacecraft and develop technology to solve our planet-wide energy problems • Reveals how our government has an ongoing relationship with the Serpo aliens On July 16, 1965, a massive alien spacecraft from the Zeta Reticuli star system landed at the Nevada test site north of Las Vegas. Following a plan set in motion by President Kennedy in 1962, the alien visitors known as the Ebens welcomed 12 astronaut-trained military personnel aboard their craft for the 10-month journey to their home planet, Serpo, 39 light-years away. In November 2005, former and current members of the Defense Intelligence Agency--directed by Kennedy to organize the Serpo exchange program--came forward to reveal the operation, including details from the 3,000-page debriefing of the 7 members of the Serpo team who returned after 13 years on the planet. Working with the DIA originators of the Serpo project and the diary kept by the expedition’s commanding officer, Len Kasten chronicles the complete journey of these cosmic pioneers, including their remarkable stories of life on an alien planet, superluminal space travel, and advanced knowledge of alien technologies. He reveals how the Ebens presented the U.S. with “The Yellow Book”--a complete history of the universe recorded holographically, allowing the reader to view actual scenes from pre-history to the present. He explains how the Ebens helped us reverse-engineer their antigravity spacecraft and develop technology to solve our planet-wide energy problems--knowledge still classified. Exposing the truth of human-alien interaction and interplanetary travel, Kasten reveals not only that the Ebens have returned to Earth eight times but also that our government continues to have an ongoing relationship with them--a relationship with the potential to advance the human race into the future.
Author: Peg Kehret
Publisher: Simon and Schuster
ISBN: 0671034162
Category : Juvenile Fiction
Languages : en
Pages : 150
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Book Description
In 1834 when a storm at sea destroys the slave ship on which she is a stoaway, twelve-year-old Emma musters all her resourcefulness to survive in the African jungle.
Author: Mostakim Shakil
Publisher: BookRix
ISBN: 3755442817
Category : Fiction
Languages : en
Pages : 27
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Book Description
The Secret Journey is a 2023 entrepreneur book by Mostakim Shakil, Sajib Suhag, and Zoe Skyy. The book is a collection of stories and advice from successful entrepreneurs, who share their secrets to success. The book covers a wide range of topics, including business strategy, marketing, sales, and personal development.
Author: Larry Miller
Publisher: HarperCollins
ISBN: 0062999834
Category : Biography & Autobiography
Languages : en
Pages : 225
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Book Description
One of the most successful Black businessmen in the country, who has led Nike’s Jordan Brand from a $200M sneaker company to a $4B global apparel juggernaut, tells the remarkable story of his rise from gangland violence to the pinnacles of international business. Jump tells Larry Miller’s journey from the violent streets of West Philly in the 1960s to the highest echelons of American sports and industry. Miller wound up in jail more than once, especially as a teenager. But he immersed himself in the educational opportunities, eventually took advantage of a Pennsylvania state education-release program offered to incarcerated people, and was able to graduate with honors from Temple University. When revealing his gangland past caused him to lose his first major job opportunity, Miller vowed to keep it a secret. He climbed the corporate ladder with a number of companies such as Kraft Foods, Campbell’s Soup, and Jantzen, until Nike hired him to run its domestic apparel operations. Around the time of Michael Jordan’s basketball retirement, Nike Chairman Phil Knight made Larry Miller president of the newly formed Jordan Brand. In 2007 Paul Allen convinced Miller to jump to the NBA to become president of the Portland Trailblazers, one of the first African-Americans to lead a professional sports team, before returning to Jordan Brand in 2012. All along, Miller lived two lives: the secret of his violent past haunted him, invading his days with migraines and his sleep with nightmares of getting hauled back to jail. More than a rags-to-riches story, Jump is also a passionate appeal for criminal justice reform and expanded educational opportunities for incarcerated and formerly incarcerated people across the United States. Drawing on his powerful personal story, as well as his vast and well-connected network, Miller plans to use Jump as a launching point to help expand such opportunities and to provide an aspirational journey for those who need hope.
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 140196060X
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Author: Francine Rivers
Publisher: NavPress
ISBN: 149641831X
Category : Religion
Languages : en
Pages : 225
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Book Description
Millions of readers have been transformed and inspired by Francine Rivers’ bestselling novels Redeeming Love and A Voice in the Wind. Now, in this weekly devotional, the beloved author invites you to join her in seeking the Creator through the marvelous natural world we live in. Francine shares observations she’s gathered over a lifetime of exploring—abroad and in her own backyard—and reflects on how they might apply to your daily life. What do the majestic redwoods, the persistent woodpecker, or a glorious sunrise reveal about our artistic and generous God? How could that change your outlook or the way you handle adversity? Stunning photography, Scripture excerpts, applications, and prayers accompany Francine’s reflections, inspiring you to be encouraged. Be challenged. Be comforted. God’s power is immense; His attention to detail is precise; His love for you is vast and unfailing. The proof is all around you.
Author: Rachel Kempster
Publisher: Sourcebooks Fire
ISBN: 9781402265709
Category : Ego (Psychology)
Languages : en
Pages : 0
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Book Description
Wrapped up in a package that encourages doodling, scribbling, and dreaming, "My Secret Me" enables everyone to recognize and celebrate the unique quirks that make them shine--no matter how big or small.
Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
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Book Description
Author: Christine Brennan
Publisher: Japanime Co. Ltd.
ISBN: 4910659102
Category : Sports & Recreation
Languages : en
Pages : 264
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Book Description
Figure skating is the most beautiful and mysterious of all sports. When the skaters are on the ice, every twitch of a muscle and every slip of a skate blade is visible for the world to see. In Inside Edge, Christine Brennan chronicles—for the first time—a season on the skating circuit, intimately portraying the lives, on and off the ice, of the sport's current and upcoming stars. Woven into the narrative are stories of figure skating luminaries—including Peggy Fleming, Janet Lynn, Katarina Witt, Brian Boitano, Scott Hamilton, Kristi Yamaguchi, Nancy Kerrigan, Oksana Baiul, Michelle Kwan, Rudy Galindo, and Tara Lipinski. Revealing the backstage conflicts high-profile figure skaters face, and the ambition that drives them, Brennan also tells the stories of their families, of improbable rises to the top, and of wasted talents. If skaters are perfect, they can become international heroes. But if they fall, if they miss a three-revolution jump on a quarter-inch blade of steel, the despair is theirs alone. This is their life on the edge, where decades of training culminate in little more than four crucial minutes on the ice. There is no other sport like it. There is no other story like theirs.
