Author: Michael Mazzeo
Publisher: Business Plus
ISBN: 1455598909
Category : Business & Economics
Languages : en
Pages : 229
Book Description
In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
Roadside MBA
Author: Michael Mazzeo
Publisher: Business Plus
ISBN: 1455598909
Category : Business & Economics
Languages : en
Pages : 229
Book Description
In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
Publisher: Business Plus
ISBN: 1455598909
Category : Business & Economics
Languages : en
Pages : 229
Book Description
In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
Rethinking the MBA
Author: Srikant M. Datar
Publisher: Harvard Business Press
ISBN: 1422131645
Category : Business & Economics
Languages : en
Pages : 389
Book Description
The authors give the most comprehensive, authoritative and compelling account yet of the troubled state of business education today and go well beyond this to provide a blueprint for the future.
Publisher: Harvard Business Press
ISBN: 1422131645
Category : Business & Economics
Languages : en
Pages : 389
Book Description
The authors give the most comprehensive, authoritative and compelling account yet of the troubled state of business education today and go well beyond this to provide a blueprint for the future.
The Curriculum
Author: Stanley Bing
Publisher: Harper Collins
ISBN: 006227483X
Category : Business & Economics
Languages : en
Pages : 381
Book Description
From the mind of the ultimate corporate gunslinger comes this no-nonsense, real-world curriculum, designed to augment—if not replace—the more traditional path to achieving mastery of the business universe. Conquer this sharp, practical and often amusing course of study and save $250,000 of wasted business school tuition. Unlike those august, Ivy-encrusted factories that churn out masterful business administrators, The Curriculum will teach you the art of business, employing a smart, tactical battle plan that will prove infinitely more awesome as you make your way in the world. We begin, in the Core Curriculum, with the acquisition and maintenance of Power. Included are such essentials as Not Appearing Stupid (an early career requirement), Fabricating A Sustainable Business Personality, and the arts of Management and Selling. The Advanced Curriculum hones the skills that are required to seize Success by the throat and shake it until valuable prizes fall out of its pockets, including fundamentals on Strategic Thinking, Self-Branding, mastering Electronic Communications, and dealing with Crazy People. Tutorials and Electives, which students may pursue as their interest or discretion advises, include lessons on Giving an Effective Presentation, Business Drinking, and the Care and Feeding of Ultra-Senior Officers. Lavishly enhanced with numerous charts, graphs, and other illuminating business illustrations, and backed up by years of study from Mr. Bing’s proprietary research organization (The National Association of Serious Studies), The Curriculum will occupy a place of pride on any bookshelf dedicated to the study of business, how it works, and how it can be used against those who don’t know how it works.
Publisher: Harper Collins
ISBN: 006227483X
Category : Business & Economics
Languages : en
Pages : 381
Book Description
From the mind of the ultimate corporate gunslinger comes this no-nonsense, real-world curriculum, designed to augment—if not replace—the more traditional path to achieving mastery of the business universe. Conquer this sharp, practical and often amusing course of study and save $250,000 of wasted business school tuition. Unlike those august, Ivy-encrusted factories that churn out masterful business administrators, The Curriculum will teach you the art of business, employing a smart, tactical battle plan that will prove infinitely more awesome as you make your way in the world. We begin, in the Core Curriculum, with the acquisition and maintenance of Power. Included are such essentials as Not Appearing Stupid (an early career requirement), Fabricating A Sustainable Business Personality, and the arts of Management and Selling. The Advanced Curriculum hones the skills that are required to seize Success by the throat and shake it until valuable prizes fall out of its pockets, including fundamentals on Strategic Thinking, Self-Branding, mastering Electronic Communications, and dealing with Crazy People. Tutorials and Electives, which students may pursue as their interest or discretion advises, include lessons on Giving an Effective Presentation, Business Drinking, and the Care and Feeding of Ultra-Senior Officers. Lavishly enhanced with numerous charts, graphs, and other illuminating business illustrations, and backed up by years of study from Mr. Bing’s proprietary research organization (The National Association of Serious Studies), The Curriculum will occupy a place of pride on any bookshelf dedicated to the study of business, how it works, and how it can be used against those who don’t know how it works.
The New Business Road Test
Author: John Walker Mullins
Publisher: Financial Times/Prentice Hall
ISBN: 9780273732792
Category : Market surveys
Languages : en
Pages : 0
Book Description
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.
Publisher: Financial Times/Prentice Hall
ISBN: 9780273732792
Category : Market surveys
Languages : en
Pages : 0
Book Description
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.
Roadside MBA
Author: Michael Mazzeo
Publisher:
ISBN: 9781455579013
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 138
Book Description
"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip"--
Publisher:
ISBN: 9781455579013
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 138
Book Description
"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip"--
Black Wealth
Author: Robert Wallace
Publisher:
ISBN: 9780998637716
Category :
Languages : en
Pages :
Book Description
History confirms that wealth equates to power. Author, entrepreneur, and management consultant, Robert Wallace contends that wealth is the one remaining ingredient still missing from the African-American power base. In Black Wealth: Your Road to Small Business Success, Wallace argues that the best way to create black wealth is through entrepreneurship-the establishment, growth, and institutionalization of black-owned businesses that keep money within the community. But where do you start? How do you create a business? How will you make it grow? How do you overcome such obstacles as racism and sexism? In this indispensable book, you will learn how to maximize your abilities and capacities, develop a plan for success, ensure that your plan conforms with the hard realities of the business world, and gain know-how from the successes and failures of those who have gone before you. Start your journey toward your dreams by reading Black Wealth.
Publisher:
ISBN: 9780998637716
Category :
Languages : en
Pages :
Book Description
History confirms that wealth equates to power. Author, entrepreneur, and management consultant, Robert Wallace contends that wealth is the one remaining ingredient still missing from the African-American power base. In Black Wealth: Your Road to Small Business Success, Wallace argues that the best way to create black wealth is through entrepreneurship-the establishment, growth, and institutionalization of black-owned businesses that keep money within the community. But where do you start? How do you create a business? How will you make it grow? How do you overcome such obstacles as racism and sexism? In this indispensable book, you will learn how to maximize your abilities and capacities, develop a plan for success, ensure that your plan conforms with the hard realities of the business world, and gain know-how from the successes and failures of those who have gone before you. Start your journey toward your dreams by reading Black Wealth.
The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career
Author: Jack Welch
Publisher: HarperCollins UK
ISBN: 0007594380
Category : Business & Economics
Languages : en
Pages : 238
Book Description
Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today – and tomorrow.
Publisher: HarperCollins UK
ISBN: 0007594380
Category : Business & Economics
Languages : en
Pages : 238
Book Description
Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today – and tomorrow.
The Roadside MBA
Author: Michael Mazzeo
Publisher:
ISBN:
Category : Entrepreneurship
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category : Entrepreneurship
Languages : en
Pages : 0
Book Description
The Road Less Stupid
Author: Keith J. Cunningham
Publisher:
ISBN: 9780984659265
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780984659265
Category :
Languages : en
Pages :
Book Description
An English-Herero Dictionary
Author: F. W. Kolbe
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 338
Book Description
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 338
Book Description