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Author: William L. Benoit
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433164262
Category : Consumers' preferences
Languages : en
Pages : 172
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Book Description
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Author: William L. Benoit
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433164262
Category : Consumers' preferences
Languages : en
Pages : 172
Get Book Here
Book Description
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Author: Donald Lewis Shaw
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 46
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Book Description
Author: NA NA
Publisher: Springer
ISBN: 1137074051
Category : Science
Languages : en
Pages : 154
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Book Description
Darrell West argues against prevailing wisdom that the media has increased in influence in the past decade. Covering over 200 years of American history, beginning in colonial America and ending with the present day, The Rise and Fall of the Media Establishment provides an overview of the media in various key stages of American History, paying particular attention to the rise and fall in influence of the media elite. West organizes the book into five distinct media eras: the Partisan, Commercial, Objective, Interpretive, and Fragmented Media. Each chapter, organized around these media eras, includes case studies that illustrate the theme of that chapter. Ideal for the general reader as well as the academic, The Rise and Fall of the Media Establishment offers an accessible, engaging book with a challenging thesis.
Author: Denis McQuail
Publisher: SAGE
ISBN: 9781412903714
Category : Language Arts & Disciplines
Languages : en
Pages : 628
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Book Description
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author: Andrew C. Billings
Publisher: SAGE Publications
ISBN: 1483312712
Category : Sports & Recreation
Languages : en
Pages : 409
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Book Description
The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly expanded to incorporate the latest topics and perspectives in the field, the New Edition examines a wide array of topics to help readers understand important issues such as sports media, rhetoric, culture, and organizations from both micro- and macro- perspectives. Everything from youth to amateur to professional sports is addressed in terms of mythology, community, and identity; issues such as fan cultures, racial identity and gender in sports media, politics and nationality in sports, and sports and religion are explored in depth, and provide useful, applied insight for readers. Practical and relevant, epistemologically diverse, and theoretically grounded, the Second Edition of Billings, Butterworth, and Turman’s text keeps readers on the cutting-edge.
Author: Richard S. Tedlow
Publisher: Routledge
ISBN: 1317663012
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Author: Nicholas Benequista
Publisher: Mass Communication and Journalism
ISBN: 9781433151477
Category : Mass media
Languages : en
Pages : 0
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Book Description
This collection is the first of its kind on the topic of media development, and reflects on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development.
Author: Muhammet Erbay
Publisher: Livre de Lyon
ISBN: 2382362707
Category : Computers
Languages : en
Pages : 177
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Book Description
The Downfall of Mass Media Public Relations and the Rise of Social Media
Author: David Protess
Publisher: Routledge
ISBN: 1134963718
Category : Language Arts & Disciplines
Languages : en
Pages : 321
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Book Description
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
Author: William L. Benoit
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433164262
Category : Consumers' preferences
Languages : en
Pages : 172
Get Book Here
Book Description
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
