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Author: Alberto Savoia
Publisher: HarperCollins
ISBN: 0062884670
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
In this accessible, prescriptive, and widely applicable manual, Google’s first engineering director and current Innovation Agitator Emeritus provides critical advice for rethinking how we launch a new idea, product, or business, insights to help successfully beat the law of market failure: that most new products will fail, even if competently executed. Millions of people around the world are working to introduce new ideas. Some will turn out to be stunning successes and have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others successes will be smaller and more personal, but no less meaningful: A restaurant that becomes a neighborhood favorite, a biography that tells an important story, a local nonprofit that cares for abandoned pets. Simultaneously, other groups are working equally hard to develop new ideas that, when launched, will fail. Some will fail spectacularly and publicly: New Coke, the movie John Carter, the Ford Edsel. Others failures will be smaller and more private, but no less failure: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause too few people care about. Most people believe that their venture will be successful. But the law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after launch—regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. Combining detailed case studies with personal insight drawn from his time at Google, his experience as an entrepreneur and consultant, and his lectures at Stanford University and Google, Alberto Savoia offers an unparalleled approach to beating the beast that is market failure: “Make sure you are building The Right It before you build It right,” he advises. In The Right It, he provides lessons on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype). Groundbreaking, entertaining, and highly practical, this essential guide delivers a proven formula for ensuring ideas, products, services, and businesses succeed.
Author: Alberto Savoia
Publisher: HarperCollins
ISBN: 0062884670
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
In this accessible, prescriptive, and widely applicable manual, Google’s first engineering director and current Innovation Agitator Emeritus provides critical advice for rethinking how we launch a new idea, product, or business, insights to help successfully beat the law of market failure: that most new products will fail, even if competently executed. Millions of people around the world are working to introduce new ideas. Some will turn out to be stunning successes and have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others successes will be smaller and more personal, but no less meaningful: A restaurant that becomes a neighborhood favorite, a biography that tells an important story, a local nonprofit that cares for abandoned pets. Simultaneously, other groups are working equally hard to develop new ideas that, when launched, will fail. Some will fail spectacularly and publicly: New Coke, the movie John Carter, the Ford Edsel. Others failures will be smaller and more private, but no less failure: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause too few people care about. Most people believe that their venture will be successful. But the law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after launch—regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. Combining detailed case studies with personal insight drawn from his time at Google, his experience as an entrepreneur and consultant, and his lectures at Stanford University and Google, Alberto Savoia offers an unparalleled approach to beating the beast that is market failure: “Make sure you are building The Right It before you build It right,” he advises. In The Right It, he provides lessons on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype). Groundbreaking, entertaining, and highly practical, this essential guide delivers a proven formula for ensuring ideas, products, services, and businesses succeed.
Author: Michael Schudson
Publisher: Harvard University Press
ISBN: 0674915801
Category : History
Languages : en
Pages : 359
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Book Description
The American founders did not endorse a citizen’s right to know. More openness in government, more frankness in a doctor’s communication with patients, more disclosure in a food manufacturer’s package labeling, and more public notice of actions that might damage the environment emerged in our own time. As Michael Schudson shows in The Rise of the Right to Know, modern transparency dates to the 1950s, 1960s, and 1970s—well before the Internet—as reform-oriented politicians, journalists, watchdog groups, and social movements won new leverage. At the same time, the rapid growth of higher education after 1945, together with its expansive ethos of inquiry and criticism, fostered both insight and oversight as public values. “One of the many strengths of The Rise of the Right To Know is its insistent emphasis on culture and its interaction with law...What Schudson shows is that enforceable access to official information creates a momentum towards a better use of what is disclosed and a refinement of how disclosure is best done.” —George Brock, Times Literary Supplement “This book is a reminder that the right to know is not an automatic right. It was hard-won, and fought for by many unknown political soldiers.” —Monica Horten, LSE Review of Books
Author: Tony Byrne
Publisher: Rosenfeld Media
ISBN: 1933820934
Category : Computers
Languages : en
Pages : 193
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Book Description
Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a modern alternative to traditional waterfall approaches to selecting technology. You’ll learn a practical, adaptive process that relies on realistic storytelling and hands-on testing to get the best fit for your enterprise.
Author: Darrell Rigby
Publisher: Harvard Business Press
ISBN: 1633698718
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Agile has the power to transform work--but only if it's implemented the right way. For decades business leaders have been painfully aware of a huge chasm: They aspire to create nimble, flexible enterprises. But their day-to-day reality is silos, sluggish processes, and stalled innovation. Today, agile is hailed as the essential bridge across this chasm, with the potential to transform a company and catapult it to the head of the pack. Not so fast. In this clear-eyed, indispensable book, Bain & Company thought leader Darrell Rigby and his colleagues Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's rise to prominence--the idea that it can reshape an organization all at once, for instance, or that it should be used in every function and for all types of work. They illustrate that agile teams can indeed be powerful, making people's jobs more rewarding and turbocharging innovation, but such results are possible only if the method is fully understood and implemented the right way. The key, they argue, is balance. Every organization must optimize and tightly control some of its operations, and at the same time innovate. Agile, done well, enables vigorous innovation without sacrificing the efficiency and reliability essential to traditional operations. The authors break down how agile really works, show what not to do, and explain the crucial importance of scaling agile properly in order to reap its full benefit. They then lay out a road map for leading the transition to a truly agile enterprise. Agile isn't a goal in itself; it's a means to becoming a high-performance operation. Doing Agile Right is a must-have guide for any company trying to make the transition--or trying to sustain high agility.
Author: Viva Bartkus
Publisher: John Wiley & Sons
ISBN: 0470383097
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
To be a successful business leader, executives need to make values-based problem solving a habit of mind, argue management experts and Notre Dame professors Viva Bartkus and Ed Conlon. In Getting It Right, Bartkus and Conlon draw on insights from consulting, management, and academia to deliver a powerful message: no matter how chaotic the marketplace, leaders can still address even the most staggering challenges in a calm and confident manner.
Author: Dal LaMagna
Publisher: John Wiley & Sons
ISBN: 0470874376
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
The often hilarious and sometimes poignant story behind Dal LaMagna's rise in the beauty industry By the time LaMagna graduated from the Harvard Business School, his entrepreneurial activities-including operating discotheques in drive-in theaters, working with the 1960s musical teen sensations the Cowsills, and opening an ice cream parlor on the Venice Beach boardwalk-had landed him $150,000 of debt. Raising Eyebrows tells the story of how he finally succeeded. After years of failures and living penniless, LaMagna founded Tweezerman, one of the world's most respected, innovative and successful beauty tool manufacturers with over 40 million customers. A leader for socially responsible companies, Tweezerman became a success by making helping communities and caring for the environment everyday practices, not publicity gimmicks. A responsible capitalist, LaMagna wrote this roller-coaster memoir for entrepreneurs who are struggling and disenchanted with the every changing economic system Packed with of business lessons, financial plans, and practical advice Raising Eyebrows is full of inspiration, conscience, and good ideas for entrepreneurs and would-be entrepreneurs everywhere.
Author: Matthew Toren
Publisher: John Wiley & Sons
ISBN: 1118098587
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.
Author: Carter Cast
Publisher: PublicAffairs
ISBN: 161039710X
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
"Warning: Your career might be in danger of going off the rails. You probably have blind spots that are leaving you closer to the edge than you realize. Fortunately, Carter Cast has the solution. In this smart, engaging book he shows you how to avoid career derailment by becoming more self-aware, more agile, and more effective. This is the book you wish you had twenty years ago, which is why you should read it now." -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human The Right -- and Wrong -- Stuff is a candid, unvarnished guide to the bumpy road to success. The shocking truth is that 98 percent of us have at least one career-derailment risk factor, and half to two-thirds actually go off the rails. And the reason why people get fired, demoted, or plateau is because they let the wrong stuff act out, not because they lack talent, energy, experience, or credentials. Carter Cast himself had all the right stuff for a brilliant career, when he was called into his boss's office and berated for being obstinate, resistant, and insubordinate. That defining moment led to a years-long effort to understand why he came so close to getting fired, and what it takes to build a successful career. His wide range of experiences as a rising, falling, and then rising star again at PepsiCo, an entrepreneur, the CEO of Walmart.com, and now a professor and venture capitalist enables him to identify the five archetypes found in every workplace. You'll recognize people you work with (maybe even yourself) in Captain Fantastic, the Solo Flyer, Version 1.0, the One-Trick Pony, and the Whirling Dervish, and, thanks to Cast's insights, they won't be able to trip up your future.
Author: Tom Wolfe
Publisher: Farrar, Straus and Giroux
ISBN: 1429961325
Category : History
Languages : en
Pages : 370
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Book Description
Tom Wolfe at his very best" (The New York Times Book Review), The Right Stuff is the basis for the 1983 Oscar Award-winning film of the same name and the 8-part Disney+ TV mini-series. From "America's nerviest journalist" (Newsweek)--a breath-taking epic, a magnificent adventure story, and an investigation into the true heroism and courage of the first Americans to conquer space. " Millions of words have poured forth about man's trip to the moon, but until now few people have had a sense of the most engrossing side of the adventure; namely, what went on in the minds of the astronauts themselves - in space, on the moon, and even during certain odysseys on earth. It is this, the inner life of the astronauts, that Tom Wolfe describes with his almost uncanny empathetic powers, that made The Right Stuff a classic.
Author: Jennifer Lee
Publisher: New World Library
ISBN: 1608682560
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher.
