The Responsive Chord PDF Download
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Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385088954
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385088954
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
Author: Tony Schwartz
Publisher: Mango
ISBN: 9781633536050
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.
Author: Tony Schwartz
Publisher: Doubleday
ISBN: 9780385181327
Category : Social Science
Languages : en
Pages : 194
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Book Description
Examines the media's increasing influence in medicine, education, business, politics, and daily life
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780803973572
Category : Language Arts & Disciplines
Languages : en
Pages : 226
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Book Description
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author: Elmer E. Critchfield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1148
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Book Description
Author: Associated Advertising Clubs of America
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 408
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Book Description
Author: Advertising Federation of America
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 416
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Book Description
Author: Jonathan Matusitz
Publisher: John Wiley & Sons
ISBN: 1119878071
Category : Language Arts & Disciplines
Languages : en
Pages : 580
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Book Description
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Author: Otis Henry Tiffany
Publisher:
ISBN:
Category : English literature
Languages : en
Pages : 932
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Book Description
Author: David Roper
Publisher: Our Daily Bread Publishing
ISBN: 1572938714
Category : Religion
Languages : en
Pages : 232
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Book Description
In the modern world of high technology and advanced medicine, people are living longer and healthier lives. “Middle age” has taken a leap ten years further down the road until reaching signs that indicate the beginning of the second half of life. In his book Teach Us to Number Our Days, David Roper shows you why and how this season of your life can truly be the best. Offering biblical wisdom and reassurance for you as you mature, Roper invites you to travel with him on his own “journey to maturity.” Calling you to both frank self-reckoning and joy, Roper presents an uplifting look at the possibilities that lie ahead. “So enjoy!” he says. “Enjoy your journey to maturity as you gain perspective on the past and hope for the future. Make the most of every moment of your life.”
