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The Relative Effects of Comparative and Noncomparative Advertising on Evaluation Processes

The Relative Effects of Comparative and Noncomparative Advertising on Evaluation Processes PDF Author: Sucheta S. Ahlawat
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 364

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The Relative Effects of Comparative and Noncomparative Advertising on Evaluation Processes

The Relative Effects of Comparative and Noncomparative Advertising on Evaluation Processes PDF Author: Sucheta S. Ahlawat
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 364

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Book Description

The Relative Effect of Negative Comparative, Direct Comparative, and Non-comparative Advertising Under Varying Conditions of Argument Quality on Attitude-toward-the-ad, Brand-related Attitudes and Behavioral Intentions

The Relative Effect of Negative Comparative, Direct Comparative, and Non-comparative Advertising Under Varying Conditions of Argument Quality on Attitude-toward-the-ad, Brand-related Attitudes and Behavioral Intentions PDF Author: Karen E. James
Publisher:
ISBN:
Category :
Languages : en
Pages : 234

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Book Description

Communication Yearbook 22

Communication Yearbook 22 PDF Author: Michael Roloff
Publisher: Routledge
ISBN: 1135152799
Category : Language Arts & Disciplines
Languages : en
Pages : 520

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Book Description
The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1999.

American Doctoral Dissertations

American Doctoral Dissertations PDF Author:
Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 800

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The association effect in comparative advertising.Working paper #461A

The association effect in comparative advertising.Working paper #461A PDF Author: David A. Horne and Michael D. Johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 27

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Assessing the Effects of Comparative and Noncomparative Advertising on Moderate-share Brands

Assessing the Effects of Comparative and Noncomparative Advertising on Moderate-share Brands PDF Author: Angela Hope Hewitt
Publisher:
ISBN:
Category :
Languages : en
Pages : 44

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The relative effectiveness of comparative and non-comparative advertising with sidedness message appeals on durable and nondurable products

The relative effectiveness of comparative and non-comparative advertising with sidedness message appeals on durable and nondurable products PDF Author: Chia-ai Yao
Publisher:
ISBN:
Category :
Languages : en
Pages : 210

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Journalism Abstracts

Journalism Abstracts PDF Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 596

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An Examination of the Attitudinal Effects of Comparative Vs.noncomparative Advertising and Their Causal Paths in the Context of Message Sidedness and Product Involvement

An Examination of the Attitudinal Effects of Comparative Vs.noncomparative Advertising and Their Causal Paths in the Context of Message Sidedness and Product Involvement PDF Author: Jeon-Keun Cho
Publisher:
ISBN:
Category :
Languages : en
Pages : 199

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Book Description

Advertising Research: The Internet, Consumer Behavior, and Strategy

Advertising Research: The Internet, Consumer Behavior, and Strategy PDF Author: George Zinkan
Publisher: Marketing Classics Press
ISBN: 1613112718
Category : Business & Economics
Languages : en
Pages : 290

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Book Description