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Author: Steven G. Mandis
Publisher: BenBella Books, Inc.
ISBN: 1942952554
Category : Sports & Recreation
Languages : en
Pages : 345
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Book Description
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Author: Steven G. Mandis
Publisher: BenBella Books, Inc.
ISBN: 1942952554
Category : Sports & Recreation
Languages : en
Pages : 345
Get Book Here
Book Description
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Author: Derick Mondalle
Publisher: MedTechBiz
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 153
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Book Description
Few institutions transcend borders, cultures, and generations like Real Madrid. Founded in 1902, the club evolved from a simple football team in Madrid into a global symbol of sporting excellence. Over 120 years, Real Madrid's history has been marked by achievements, resilience, and innovation, defining the essence of modern football. This book traces the club's journey through the golden era of Santiago Bernabéu, the mystique of the "Quinta del Buitre," and the global spectacle of the Galácticos under Florentino Pérez. It highlights the contributions of legends like Di Stéfano, Raúl, Zidane, and Cristiano Ronaldo, whose impact extended beyond the pitch, shaping Real Madrid's legacy as both a sporting powerhouse and a global brand. More than a historical account, this is a celebration of a club that continually seeks greatness, remaining faithful to its motto: Hala Madrid... y nada más!
Author: Jimmy Burns
Publisher:
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 448
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Book Description
After David Beckham moved to Real Madrid, it seemed the British press devoted more coverage to the Spanish game than their own. But while Beckham's arrival at Real Madrid captured the world's imagination, in the hands of author Jimmy Burns, this book is also about how Spain became Europe's most exciting country.
Author: Derick Mondalle
Publisher: MedTechBiz
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 152
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Book Description
In this fascinating delve into the history of football, “The Galácticos: The Golden Era of Real Madrid” explores the rise and influence of the two Galactic Eras that shaped Real Madrid as one of the greatest powers in world sport. The narrative begins in the early 2000s, when president Florentino Pérez implemented a bold transfer strategy, bringing stars such as Luis Figo, Zinedine Zidane and Ronaldo Fenômeno to the Santiago Bernabéu. Through this revolutionary approach, Real Madrid not only won titles, but also redefined what it means to be a football club in the context of globalization. With a detailed analysis of the most impactful transfers, memorable goals and historic records, the book also examines the legacy left by players such as Cristiano Ronaldo and Kaká, who continued to write the club’s history in the Second Galactic Era. Between the glamour of the stars and the challenges faced on the field, the work reveals how each signing was not just a strategic move, but a careful construction of the Real Madrid brand.
Author: Sid Lowe
Publisher: Bold Type Books
ISBN: 1568584512
Category : Sports & Recreation
Languages : en
Pages : 482
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Book Description
Fear and Loathing in La Liga is the definitive history of the greatest rivalry in world sport: FC Barcelona vs. Real Madrid. It's Messi vs. Ronaldo, Guardiola vs. Mourinho, the nation against the state, freedom fighters vs. Franco's fascists, plus majestic goals and mesmerizing skills. It's the best two teams on the planet going head-to-head. It's more than a game. It's a war. It's El Cláco. Only, it's not quite that simple. Spanish soccer expert and historian Sid Lowe covers 100 years of rivalry, athletic beauty, and excellence. Fear and Loathing in La Liga is a nuanced, revisionist, and brilliantly informed history that goes beyond sport. Lowe weaves together this story of the rivalry with the history and culture of Spain, emphasizing that it is "never about just the soccer." With exclusive testimonies and astonishing anecdotes, he takes us inside this epic battle, including the wounds left by the Civil War, Madrid's golden age in the fifties when they won five European cups, Johan Cruyff's Barcelona Dream Team, the doomed Galáico experiment, and LuíFigo's "betrayal." By exploring the history, politics, culture, economics, and language -- while never forgetting the drama on the field -- Lowe demonstrates the relationship between these two soccer giants and reveals the true story behind their explosive rivalry.
Author: John Carlin
Publisher: Bloomsbury Publishing USA
ISBN: 1596919639
Category : Sports & Recreation
Languages : en
Pages : 362
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Book Description
A look at soccer superstar David Beckham, the Real Madrid team he joined in 2003, and at how this combination has forever changed the face of the world's most popular sport.
Author: Max Wadsworth
Publisher: Pitch Publishing
ISBN: 9781785317897
Category :
Languages : en
Pages : 256
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Book Description
Real Madrid On This Day revisits the most magical and memorable moments from the club's glorious past, mixing in a maelstrom of anecdotes and characters to produce an irresistibly dippable diary of one of the world's greatest football institutions - with an entry for every day of the year. From its foundation to the golden era of Di Stefano and Puskas, through the 'hippy years' to their ups and downs on the path to European Cup domination, the modern embodiment of Madridismo, the hard-fought El Clasico derbies against Barcelona and the Galacticos era - it's all here. Revisit 24 July 2000 when Luis Figo infamously joined the club from Barcelona, 4 January 1955 when the stadium changed its name in honour of club president Santiago Bernabeu, and 19 June 1943 when they annihilated Barcelona 11-1 in a Spanish Cup semi-final. With a treasure trove of club history, trivia and facts, this book is a 'must' for all Real Madrid fans.
Author: George Orwell
Publisher: Prabhat Prakashan
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 228
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Book Description
Step into the heart of revolutionary Spain with George Orwell's powerful account, Homage to Catalonia. In this poignant narrative, Orwell recounts his firsthand experiences fighting in the Spanish Civil War, offering a vivid and deeply personal perspective on the political and social upheaval of the time. Orwell’s writing brings to life the intense struggles, challenges, and betrayals he witnessed as he joined the militia in Catalonia. With sharp clarity, he paints a stark picture of the ideological divides that tore the country apart, and the complexities of war that blurred the lines between friend and foe.But here's the twist that will captivate you: What does Orwell’s experience reveal about the nature of truth, power, and the human spirit during times of war? Can we learn from the past to avoid repeating its mistakes? This extraordinary memoir offers a rare look into the realities of war, filled with unflinching honesty and a deep sense of humanism. Through Orwell’s eyes, the reader gains an intimate understanding of the personal costs of conflict and the difficult choices soldiers had to make. Are you ready to witness the raw, unfiltered truths of war as seen through the eyes of one of history's most influential writers?Dare to immerse yourself in the brutal honesty of Homage to Catalonia and experience a unique chapter of history that continues to resonate today. Purchase it now, and begin your journey through Orwell’s compelling narrative of war, ideology, and survival.
Author: Carl Rommel
Publisher: University of Texas Press
ISBN: 1477323171
Category : Social Science
Languages : en
Pages : 295
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Book Description
Both a symbol of the Mubarak government’s power and a component in its construction of national identity, football served as fertile ground for Egyptians to confront the regime’s overthrow during the 2011 revolution. With the help of the state, appreciation for football in Egypt peaked in the late 2000s. Yet after Mubarak fell, fans questioned their previous support, calling for a reformed football for a new, postrevolutionary nation. In Egypt’s Football Revolution, Carl Rommel examines the politics of football as a space for ordinary Egyptians and state forces to negotiate a masculine Egyptian chauvinism. Based on several years of fieldwork with fans, players, journalists, and coaches, he investigates the increasing attention paid to football during the Mubarak era; its demise with the 2011 uprisings and 2012 Port Said Massacre, which left seventy-two dead; and its recent rehabilitation. Cairo’s highly organized and dedicated Ultras fans became a key revolutionary force through their antiregime activism, challenging earlier styles of fandom and making visible entrenched ties between sport and politics. As the appeal for football burst, alternative conceptions of masculinity, emotion, and power came to the fore to demand or prevent revolution and reform.
Author: Suzanne Desan
Publisher: Cornell University Press
ISBN: 0801467470
Category : History
Languages : en
Pages : 247
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Book Description
Situating the French Revolution in the context of early modern globalization for the first time, this book offers a new approach to understanding its international origins and worldwide effects. A distinguished group of contributors shows that the political culture of the Revolution emerged out of a long history of global commerce, imperial competition, and the movement of people and ideas in places as far flung as India, Egypt, Guiana, and the Caribbean. This international approach helps to explain how the Revolution fused immense idealism with territorial ambition and combined the drive for human rights with various forms of exclusion. The essays examine topics including the role of smuggling and free trade in the origins of the French Revolution, the entwined nature of feminism and abolitionism, and the influence of the French revolutionary wars on the shape of American empire. The French Revolution in Global Perspective illuminates the dense connections among the cultural, social, and economic aspects of the French Revolution, revealing how new political forms-at once democratic and imperial, anticolonial and centralizing-were generated in and through continual transnational exchanges and dialogues. Contributors: Rafe Blaufarb, Florida State University; Ian Coller, La Trobe University; Denise Davidson, Georgia State University; Suzanne Desan, University of Wisconsin-Madison; Lynn Hunt, University of California, Los Angeles; Andrew Jainchill, Queen's University; Michael Kwass, The Johns Hopkins University; William Max Nelson, University of Toronto; Pierre Serna, Université Paris I Panthéon-Sorbonne; Miranda Spieler, University of Arizona; Charles Walton, Yale University
