Author: Harry Mills
Publisher: AMACOM
ISBN: 0814413218
Category : Business & Economics
Languages : en
Pages : 302
Get Book Here
Book Description
Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.
Author: Harry Mills
Publisher: AMACOM
ISBN: 0814438075
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
Author: M.Todd Henderson
Publisher: Cambridge University Press
ISBN: 1108494234
Category : Business & Economics
Languages : en
Pages : 235
Get Book Here
Book Description
Traces the history of innovation and trust, demonstrating how the Internet offers new ways to rehabilitate and strengthen trust.
Author: Jack Covert
Publisher: Penguin
ISBN: 1101568143
Category : Business & Economics
Languages : en
Pages : 362
Get Book Here
Book Description
Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Author: David Coates
Publisher: Bloomsbury Publishing USA
ISBN: 0275998673
Category : Political Science
Languages : en
Pages : 217
Get Book Here
Book Description
This book brings together in one place the liberal and conservative arguments that face the Republican and Democratic parties in the run-up to the 2008 election. In each chapter, David Coates lays out the popular conservative case and then presents a point-by-point liberal response. Each chapter challenges right-wing ways of framing the issue and pulls discussion back into the civilized center of American politics. The sources and evidence sustaining both conservative and liberal arguments are listed in endnotes and developed more fully on an associated blog site. A Liberal Tool Kit helps to redress the conservative bias in the way news and arguments are generally reported. Coates argues that conservative media outlets are currently more powerful and numerous than liberal ones, contending that conservative arguments tend to be presented more clearly than their less simplistic, more nuanced liberal alternatives. In this book, he presents the complexities of the conservative arguments while at the same time clarifying liberal positions in straightforward, everyday language, so leveling the playing field.
Author: Stephen G. Fairley
Publisher: John Wiley & Sons
ISBN: 0470893427
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
Discover the 10 best Coaching practices for solving problems and implementing change with clients--right away Coaching works, there's no doubt about that. But the coaching industry is going through tremendous change that all professional coaches need to address. Equipping coaching professionals to stay on the cutting-edge of their craft, The Business Coaching Toolkit: Top 10 Strategies for Solving the Toughest Dilemmas Facing Organizations expertly provides a collection of application-based, proven tools that present creative solutions to common situations encountered in today's workplace. This hands-on guide creatively empowers professionals to: * Achieve greater performance by identifying and maximizing strengths and managing weaknesses * Lead their team or client through setting specific, measurable, and reasonable goals * Discover the deeper meaning of vision and tie goals into the client's core values * Guide clients through a comprehensive analysis of their current situation--the good, the bad, and the ugly Whether it's increasing a client's time management skills, giving feedback to an employee, or building a leadership team, The Business Coaching Toolkit presents a valuable supply of straightforward exercises designed to bring a new dimension to every coaching professional's work with clients.
Author: Mike Schultz
Publisher: John Wiley & Sons
ISBN: 1118025776
Category : Business & Economics
Languages : en
Pages : 294
Get Book Here
Book Description
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.
Author: Jeffrey J. Fox
Publisher: Hachette UK
ISBN: 0786870281
Category : Business & Economics
Languages : en
Pages : 125
Get Book Here
Book Description
Rainmakers are not born. They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there. Now Updated and with New Success Tips! Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
Author: Dan Bullock
Publisher: Red Wheel/Weiser
ISBN: 1632657562
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
Doing business nowadays often means globally, whether with clients, customers, or business partners. Communicating your message effectively—online or in person—has become a must. If you want the best outcome, you must serve the growing need for cultural training that links awareness to action. “A masterclass in authentic global communication. Full of specific frameworks and actionable tips, it is a must-read for anyone looking to bolster or refine their professional communication toolkit.”—Elizabeth Owens Skidmore, Sponsorship Specialist, Bell Canada In our increasingly interconnected world, effective communication is the formula for success in any industry. Whether you’re speaking in public, writing an email, or navigating an important negotiation, how you present yourself through language is all-important in today's global business world. In How to Communicate Effectively with Anyone, Anywhere, two New York University professors reveal a new approach to global communication across key performance areas, including effective emailing, public speaking, and negotiation. How to Communicate Effectively with Anyone, Anywhere, with key illustrations, is part instructional text, part empowering workbook, containing practical and proven strategies that can be put to immediate use, along with exercises designed to impart valuable self-discovery and position you as an effective global communicator. You will gain not only the practical skills essential for operating across cultural settings but also a firm foundation for managing global transactions, international relationships, and worldwide innovation. We all know how to email, right? But contacting counterparts in China, Brazil, or Germany with success requires us to upgrade our skills with key strategies for an expanded and productive network of global interaction. Each chapter contains a practical, easy-to-implement framework that functions as a “blueprint” for global communication and how each skill can best be used virtually in remote work scenarios. For professionals looking to take their skill set to the next level, this book’s approach is the key to connecting professional skills to a larger practice of global understanding, ultimately leading to you communicating effectively and impactfully with anyone, anytime, and anywhere.
Author: Dr. Ope Banwo
Publisher: Dr Ope Banwo
ISBN:
Category : Computers
Languages : en
Pages : 214
Get Book Here
Book Description
Internet Marketing Superstars Reveal The Secrets Of Their Success In Exclusive Interviews With The Fearless Netpreneur. Many people in internet marketing, both the experienced and the newbies, always wondered about the real success secrets of some of the superstars could be beyond the general palliatives we often hear on their promotional webinar or trainings. Some including myself, often wondered what it would be like if we really get the marketing superstars to sit down and answer really revealing questions about their business and success secrets. I searched for such a revealing book or interview by others in the industry and could not find any book of interview that put some of the biggest names together for student of business to read and learn.
