The Radio Sponsorship and Promotions Handbook PDF Download
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Author: Andy Johnson
Publisher: Lulu.com
ISBN: 1906392161
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Author: Andy Johnson
Publisher: Lulu.com
ISBN: 1906392161
Category : Business & Economics
Languages : en
Pages : 279
Get Book Here
Book Description
Author: Andy Johnson
Publisher:
ISBN: 9781480229952
Category :
Languages : en
Pages : 274
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Book Description
Over the years the amount of radio revenue attributed to Sponsorship and Promotions has steadily increased. For S&P departments and programmers this has led to more time being spent trying to create creative solutions for the clients. The aim of this book to is bring together a whole collection of promotional ideas that can be used on air, or online. These sponsorship and promotions ideas and mechanics have been compiled over many years. Whilst it may not provide you with the answer for your client it could spark some inspiration that helps with the creative process. Each item contains a summary of the mechanic, an outline of a script for trailers and a suggested daypart.Not all the ideas contained are new or original and some are a variation on a theme. Use this book as a reference and add your own ideas; use it as a back-up when you're struggling to find your muse!
Author: Andy Johnson
Publisher:
ISBN:
Category : Radio broadcasting
Languages : en
Pages : 277
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Book Description
Author: Pete Schulberg
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Author: Jonne Murphy
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Author: Bob Schulberg
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 76
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Book Description
Author: Jack Macdonald
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 371
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Book Description
Author: William Allen Peck
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Jack Macdonall
Publisher:
ISBN:
Category : Radio broadcasting
Languages : en
Pages : 284
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Book Description
