Author: Nils Bickhoff
Publisher: Springer
ISBN: 3642454445
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena
Author: Nils Bickhoff
Publisher:
ISBN: 9783642454455
Category :
Languages : en
Pages : 152
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Book Description
Author: Stefan Hase
Publisher: Springer
ISBN: 3319611747
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.
Author: Philip Kotler
Publisher: Springer Science & Business Media
ISBN: 3642145442
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213981
Category : Business & Economics
Languages : en
Pages : 752
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Book Description
Author: Charles E. Lindblom
Publisher: Yale University Press
ISBN: 0300129084
Category : Political Science
Languages : en
Pages : 304
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Book Description
Just what is the market system? This clear and accessible book answers this question, then explains how it works and what it can and cannot do. Lindblom, writing in nontechnical language for a wide general audience, offers an evenhanded view of the market system and its prospects for the future.
Author: David Walton
Publisher: Macmillan
ISBN: 0765330903
Category : Fiction
Languages : en
Pages : 322
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Book Description
Imagine an Age of Exploration full of alchemy, human dissection, sea monsters, betrayal, torture, religious controversy, and magic. In Europe, the magic is thin, but at the edge of the world, where the stars reach down close to the Earth, wonders abound. This drives the bravest explorers to the alluring Western Ocean. Christopher Sinclair is an alchemist who cares only about one thing: quintessence, a substance he believes will grant magical powers and immortality. And he has a ship.
Author: Stephen Brown
Publisher: Routledge
ISBN: 1134669739
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Author: Masaaki Kotabe
Publisher: SAGE
ISBN: 1446206734
Category : Business & Economics
Languages : en
Pages : 569
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Book Description
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author: Michael Szycher
Publisher: CRC Press
ISBN: 135173637X
Category : Business & Economics
Languages : en
Pages : 725
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Book Description
This practical and comprehensive handbook offers step-by-step instruction, guiding entrepreneurs of innovative technology startups all the way from idea to profitability. With its easy-to-follow format aimed at both experienced as well as novice entrepreneurs, this book covers all technical, financial, legal, and governmental hurdles facing startups. It discusses common causes of business failure and points out the pitfalls to avoid in getting innovative technology successfully to market.
