The Pumpkin Plan

The Pumpkin Plan PDF Author: Mike Michalowicz
Publisher: Penguin
ISBN: 1591844886
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

The Pumpkin Plan

The Pumpkin Plan PDF Author: Mike Michalowicz
Publisher: Penguin
ISBN: 1591844886
Category : Business & Economics
Languages : en
Pages : 241

Get Book Here

Book Description
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Profit First

Profit First PDF Author: Mike Michalowicz
Publisher: Penguin
ISBN: 073521414X
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Get Different

Get Different PDF Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330633
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

We Are All Weird

We Are All Weird PDF Author: Seth Godin
Publisher: Penguin
ISBN: 1591848245
Category : Business & Economics
Languages : en
Pages : 115

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Book Description
World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

The Toilet Paper Entrepreneur

The Toilet Paper Entrepreneur PDF Author: Mike Michalowicz
Publisher: Toilet Paper Entrepreneur
ISBN: 0981808204
Category : Business & Economics
Languages : en
Pages : 201

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Book Description
Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

Splat the Cat and the Pumpkin-Picking Plan

Splat the Cat and the Pumpkin-Picking Plan PDF Author: Rob Scotton
Publisher: HarperFestival
ISBN: 9780062115867
Category : Juvenile Fiction
Languages : en
Pages : 24

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Book Description
Join Splat the Cat in New York Times bestselling author-artist Rob Scotton's Splat the Cat and the Pumpkin-Picking Plan. Splat goes to a pumpkin patch with Seymour, and he is determined to find the biggest pumpkin ever. But when he finally does, Splat finds out the real challenge isn't the pumpkin picking—it's how to get the pumpkin home! Complete with stickers, this storybook is perfect for fans of the Splat the Cat picture book series. Young readers will love laughing along with their favorite furry cat as he thinks up the perfect plan in this hilarious new Splat the Cat adventure!

Clockwork

Clockwork PDF Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0525534024
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It’s possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to: Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.

Fix This Next

Fix This Next PDF Author: Mike Michalowicz
Publisher: Penguin
ISBN: 059308442X
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur. The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things. Fortunately, Mike Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. Mike himself has lived through the struggles and countless distractions of entrepreneurship, and devoted years to finding a simple way to pinpoint exactly where to direct attention for rapid growth. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up. Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you. Immediately.

The Pumpkin Book

The Pumpkin Book PDF Author: Gail Gibbons
Publisher: Lerner Publishing Group
ISBN: 1430130520
Category : Juvenile Nonfiction
Languages : en
Pages : 32

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Book Description
"Narrator Polly Collier is very good. Her strong, clear voice makes her sound much like a teacher, and I appreciated her explanation to young listeners that she would be reading the text portion of a picture book...It's a wonderful book, full of interesting trivia..." - AudioFile

The Pumpkin War

The Pumpkin War PDF Author: Cathleen Young
Publisher: Yearling
ISBN: 1524767360
Category : Juvenile Fiction
Languages : en
Pages : 194

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Book Description
"Cathleen Young's characters will forever have a place in my heart." --Holly Goldberg Sloan, author of Counting by 7s Former best friends compete to see who can grow the biggest pumpkin and win the annual giant pumpkin race on the lake. A great pick for fans of Half a Chance and Gertie's Leap to Greatness. At the end of every summer, Madeline Island hosts its famous pumpkin race. All summer, adults and kids across the island grow giant, thousand-pound pumpkins, then hollow one out and paddle in it across the lake to the cheers of the entire town. Twelve-year-old Billie loves to win; she has a bulletin board overflowing with first-prize ribbons. Her best friend Sam doesn't care much about winning, or at least Billie didn't think so until last summer's race, when his pumpkin crashed into hers as she was about to cross the finish line and he won. This summer, Billie is determined to get revenge by growing the best and biggest pumpkin and beating Sam in the race. It's a tricky science to grow pumpkins, since weather, bugs, and critters can wipe out a crop. Then a surprise visit from a long-lost relative shakes things up, and Billie begins to see her family, and her bond with Sam, in a new way.