Marketing in Customer Technology Environments

Marketing in Customer Technology Environments PDF Author: Devanathan Sudharshan
Publisher: Emerald Group Publishing
ISBN: 1839096020
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

The Psychology of Magic and the Magic of Psychology

The Psychology of Magic and the Magic of Psychology PDF Author: Amir Raz
Publisher: Frontiers Media SA
ISBN: 2889450082
Category :
Languages : en
Pages : 177

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Book Description
Magicians have dazzled audiences for many centuries; however, few researchers have studied how, let alone why, most tricks work. The psychology of magic is a nascent field of research that examines the underlying mechanisms that conjurers use to achieve enchanting phenomena, including sensory illusions, misdirection of attention, and the appearance of mind-control and nuanced persuasion. Most studies to date have focused on either the psychological principles involved in watching and performing magic or “neuromagic” - the neural correlates of such phenomena. Whereas performers sometimes question the contributions that modern science may offer to the advancement of the magical arts, the history of magic reveals that scientific discovery often charts new territories for magicians. In this research topic we sketch out the symbiotic relationship between psychological science and the art of magic. On the one hand, magic can inform psychology, with particular benefits for the cognitive, social, developmental, and transcultural components of behavioural science. Magicians have a large and robust set of effects that most researchers rarely exploit. Incorporating these effects into existing experimental, even clinical, paradigms paves the road to innovative trajectories in the study of human behaviour. For example, magic provides an elegant way to study the behaviour of participants who may believe they had made choices that they actually did not make. Moreover, magic fosters a more ecological approach to experimentation whereby scientists can probe participants in more natural environments compared to the traditional lab-based settings. Examining how magicians consistently influence spectators, for example, can elucidate important aspects in the study of persuasion, trust, decision-making, and even processes spanning authorship and agency. Magic thus offers a largely underused armamentarium for the behavioural scientist and clinician. On the other hand, psychological science can advance the art of magic. The psychology of deception, a relatively understudied field, explores the intentional creation of false beliefs and how people often go wrong. Understanding how to methodically exploit the tenuous twilight zone of human vulnerabilities – perceptual, logical, emotional, and temporal – becomes all the more revealing when top-down influences, including expectation, symbolic thinking, and framing, join the fray. Over the years, science has permitted magicians to concoct increasingly effective routines and to elicit heightened feelings of wonder from audiences. Furthermore, on occasion science leads to the creation of novel effects, or the refinement of existing ones, based on systematic methods. For example, by simulating a specific card routine using a series of computer stimuli, researchers have decomposed the effect and reconstructed it into a more effective routine. Other magic effects depend on meaningful psychological knowledge, such as which type of information is difficult to retain or what changes capture attention. Behavioural scientists measure and study these factors. By combining analytical findings with performer intuitions, psychological science begets effective magic. Whereas science strives on parsimony and independent replication of results, magic thrives on reproducing the same effect with multiple methods to obscure parsimony and minimise detection. This Research Topic explores the seemingly orthogonal approaches of scientists and magicians by highlighting the crosstalk as well as rapprochement between psychological science and the art of deception.

Believing in Magic

Believing in Magic PDF Author: Stuart A. Vyse
Publisher: Oxford University Press
ISBN: 019999692X
Category : Medical
Languages : en
Pages : 329

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Book Description
In this fully updated edition of Believing in Magic, renowned superstition expert Stuart Vyse investigates our tendency towards these irrational beliefs.

The Psychology of Harry Potter

The Psychology of Harry Potter PDF Author: Neil Mulholland
Publisher: BenBella Books, Inc.
ISBN: 1935251376
Category : Literary Criticism
Languages : en
Pages : 338

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Book Description
Harry Potter has provided a portal to the wizarding world for millions of readers, but an examination of Harry, his friends and his enemies will take us on yet another journey: through the psyche of the Muggle (and wizard!) mind. The twists and turns of the series, as well as the psychological depth and complexity of J. K. Rowling’s characters, have kept fans enthralled with and puzzling over the many mysteries that permeate Hogwarts and beyond: • Do the Harry Potter books encourage disobedience? • Why is everyone so fascinated by Professor Lupin? • What exactly will Harry and his friends do when they finally pass those N.E.W.T.s? • Do even wizards live by the ticking of the clock? • Is Harry destined to end up alone? And why did it take Ron and Hermione so long to get together? Now, in The Psychology of Harry Potter, leading psychologists delve into the ultimate Chamber of Secrets, analyzing human mind and motivation by examining the themes and characters that make the Harry Potter books the bestselling fantasy series of all time. Grab a spot on the nearest couch, and settle in for some fresh revelations about our favorite young wizard!

Magic in Theory

Magic in Theory PDF Author: Peter Lamont
Publisher: Univ of Hertfordshire Press
ISBN: 1902806506
Category : Games & Activities
Languages : en
Pages : 165

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Book Description
A useful manual for any magician or curious spectator who wonders why the tricks seem so real, this guide examines the psychological aspects of a magician’s work. Exploring the ways in which human psychology plays into the methods of conjuring rather than focusing on the individual tricks alone, this explanation of the general principles of magic includes chapters on the use of misdirection, sleight of hand, and reconstruction, provides a better understanding of this ancient art, and offers a section on psychics that warns of their deceptive magic skills.

The Magic Power of Self-Image Psychology

The Magic Power of Self-Image Psychology PDF Author: Maxwell Maltz
Publisher: WWW.Snowballpublishing.com
ISBN: 9781607968016
Category : Self-Help
Languages : en
Pages : 228

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Book Description
This book will show you a new way to a bright & full life. And the exercises you must do to unleash the colossal forces in your mind and drive forward to greater prosperity.

The Spectacle of Illusion

The Spectacle of Illusion PDF Author: Matthew L. Tompkins
Publisher: Thames & Hudson
ISBN: 9780500022429
Category : Biography & Autobiography
Languages : en
Pages : 0

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Book Description
'A spectacular treasury of treats. Page after page of utter joy: I can't tear my eyes away' - Derren Brown In The Spectacle of Illusion, professional magician-turned experimental psychologist Dr. Matthew L. Tompkins investigates the arts of deception as practised and popularised by mesmerists, magicians and psychics since the early 18th century. Organised thematically within a broadly chronological trajectory, this compelling book explores how illusions perpetuated by magicians and fraudulent mystics can not only deceive our senses but also teach us about the inner workings of our minds. Indeed, modern scientists are increasingly turning to magic tricks to develop new techniques to examine human perception, memory and belief. Beginning by discussing mesmerism and spiritualism, the book moves on to consider how professional magicians such as John Nevil Maskelyne and Harry Houdini engaged with these movements - particularly how they set out to challenge and debunk paranormal claims. It also relates the interactions between magicians, mystics and scientists over the past 200 years, and reveals how the researchers who attempted to investigate magical and paranormal phenomena were themselves deceived, and what this can teach us about deception. Highly illustrated throughout with entertaining and bizarre drawings, double-exposure spirit photographs and photographs of spoon-bending from hitherto inaccessible and un-mined archives, including the Wellcome Collection, the Harry Price Library, the Society for Physical Research, and last but not least, the Magic Circle's closely guarded collection, the book also features newly commissioned photography of planchettes, rapping boards, tilting tables, ectoplasm, automata and illusion boxes. Concluding with a modern-day analysis of the science of magic and illusion, analysing surprisingly weird phenomena such as ideomotor action, sleep paralysis, choice blindness and the psychology of misdirection, this unnerving volume highlights how unreliable our minds can be, and how complicit they can be in the perpetuation of illusions.

Cultural Psychology

Cultural Psychology PDF Author: James W. Stigler
Publisher: Cambridge University Press
ISBN: 9780521371544
Category : Psychology
Languages : en
Pages : 637

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Book Description
This collection of essays from leading scholars in anthropology, psychology, and linguistics is an outgrowth of the internationally known "Chicago Symposia on Culture and Human Development." It raises the idea of a new discipline of cultural psychology through the study of the relationship between psyche and culture, subject and object, person and world, with special reference to core areas of human development: cognition, learning, self, personality dynamics, and gender. The essays critically examine such questions as: Is there an intrinsic psychic unity to humankind? Can cultural traditions transform the human psyche, resulting less in psychic unity than in ethnic divergences in mind, self, and emotion? Are psychological processes local or specific to the socio-cultural environments in which they are imbedded?

Tricks to Pick Up Chicks

Tricks to Pick Up Chicks PDF Author: Rich Ferguson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781450560184
Category : Flirting
Languages : en
Pages : 0

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Book Description
Tricks To Pick Up Chicks is the ultimate secret weapon to meeting girls or entertaining friends. The book's title and chapter titles are a play on words and not to be taken too seriously. However, the simple tricks allow you to amaze anyone, anytime, anywhere! You're about to learn a variety of magic tricks, bets and scams to break the ice in no time flat. Interactive tricks are the perfect tools to allow you to approach people and showcase yourself. You'll also get the secrets of body language and how to use your friends to get the attention of any girl. Chapter 1 - "Quickies"Tricks, ice-breakers and lines that can be done to instantly get the attention of any dream-girl. Chapter 2 - "One Night Stands"Full blown magic tricks, bets and scams to impress girls, make you stand out and make them want more. Chapter 3 - "Threesomes"Gain an advantage by secretly using your "wingman" to trick, scam or set-up your target! Chapter 4 - Body LanguageLearn how to read body language, gestures and expressions so you know exactly what she is really thinking! Chapter 5 - Rules of the GameBecome aware of the rules that separate the men from the boys. Learn the do's and don'ts of the dating game. You'll get 88 photos and expert instruction sharing 26 magic tricks to break the ice, over 100 of the best Lines for every situation, over a dozen top quality Card Tricks, 5 Tricks with Money, 7 mind-blowing Mind Reading Tricks, 22 Tricks with Everyday Objects to use anytime anywhere, 24 of the best Bet's ever created, 15 Scams to get a girls attention, 8 Magic Tricks using your Wingman, 5 Scams with your Wingman and 6 sure-fire way to get your Wingman to Set Up your girl! Plus 45 secrets to reading a girl like a book with easy to follow pictures. From micro-expressions, body language, psychology, gestures to expressions, we have it covered. The final chapter shares the top 60 ways to play the game right! This is not a seduction book, but rather a fun book that helps you approach others while maintaining your personality and confidence. Ice-breakers, magic tricks and bar bets are the perfect tools to interact with those you want to talk to! The hundreds of tricks and tips are taught by magician Rich Ferguson, http://www.TheIceBreaker.com Introduction by Chuck 'The Iceman Liddell', Champion Fighter Get your copy now or buy one as a perfect gift! You'll be happy you did.

Marketing in Customer Technology Environments

Marketing in Customer Technology Environments PDF Author: Devanathan Sudharshan
Publisher: Emerald Group Publishing
ISBN: 1839096020
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

The Magic of Organization

The Magic of Organization PDF Author: Hugo Letiche
Publisher: Edward Elgar Publishing
ISBN: 1839106735
Category : Business & Economics
Languages : en
Pages : 317

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Book Description
Exploring magic as a creative necessity in contemporary business, this book clarifies the differences between magic as an organizational resource and magic as fakery, pretence and manipulation. Using this lens, it highlights insights into the relationship between anthropology and business, and organizational studies.