The Proposed United-Continental Merger PDF Download
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Author: United States. Congress. House. Committee on Transportation and Infrastructure. Subcommittee on Aviation
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Author: United States. Congress. House. Committee on Transportation and Infrastructure. Subcommittee on Aviation
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Author: Susan Fleming
Publisher: DIANE Publishing
ISBN: 1437934757
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
In early May 2010, United Air Lines and Continental Airlines announced plans to merge the two airlines and signed a merger agreement. The passenger airline industry has struggled financially over the last decade, and these two airlines believe a merger will strengthen them. However, as with any proposed merger of this magnitude, this one will be carefully examined by the U.S. Dept. of Justice to determine if its potential benefits for consumers outweigh the potential negative effects. This statement describes: (1) an overview of the factors that are driving mergers in the industry; (2) the role of federal authorities in reviewing merger proposals; and (3) key issues associated with the proposed merger of United and Continental. Illustrations.
Author: United States. Congress. House. Committee on Transportation and Infrastructure
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Author: United States. Congress. House. Committee on Transportation and Infrastructure
Publisher:
ISBN:
Category :
Languages : en
Pages : 388
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Book Description
Author: Jack El-Hai
Publisher:
ISBN: 9780816674459
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Non-Stop: A Turbulent History of Northwest Airlines captures the broad context and the intriguing details as it weaves together the accounts of individuals who gave the airline its unique character. The story it tells, touching on everything from airline food and advertising to smoking regulations and labor relations, encapsulates the profound changes to business, travel, and culture that marked the twentieth century.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 388
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Book Description
Author: United States. Congress. House. Committee on the Judiciary. Task Force on Competition Policy and Antitrust Laws
Publisher:
ISBN:
Category : Airlines
Languages : en
Pages : 138
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Book Description
Author: United States. Civil Aeronautics Board
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 1164
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Book Description
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
Author: Stephen Shaw
Publisher: Taylor & Francis
ISBN: 1000109658
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
