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Author: Barbara Diggs-Brown
Publisher: Wadsworth Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.
Author: Barbara Diggs-Brown
Publisher: Wadsworth Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.
Author: Barbara Diggs-Brown
Publisher: Wadsworth Publishing Company
ISBN: 9780840028921
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
A concise and student-friendly handbook, THE PR STYLEGUIDE, 3E, International Edition serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE, 3E, International Edition addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.
Author: Rene J. Cappon
Publisher: Basic Books
ISBN: 0465004024
Category : Language Arts & Disciplines
Languages : en
Pages : 106
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Book Description
In the no-nonsense, authoritative tradition of the best-selling AP Stylebook, the top editors at the AP have written the definitive guide to punctuation. More people write for the Associated Press than for any other news service, and more writers take their style and word-usage cues from this world-famous institution than from any other journalism source. From the when and how of the ampersand to the rules for dashes, slashes, and brackets; from the correct moment for the overused exclamation point to the rules of engagement for the semicolon, The AP Guide to Punctuation is an invaluable and easy-to-use guide to the most important aspect of clear and persuasive writing.
Author: Gregory Younging
Publisher: Brush Education
ISBN: 1550597167
Category : Language Arts & Disciplines
Languages : en
Pages : 162
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Book Description
Elements of Indigenous Style offers Indigenous writers and editors—and everyone creating works about Indigenous Peoples—the first published guide to common questions and issues of style and process. Everyone working in words or other media needs to read this important new reference, and to keep it nearby while they’re working. This guide features: - Twenty-two succinct style principles. - Advice on culturally appropriate publishing practices, including how to collaborate with Indigenous Peoples, when and how to seek the advice of Elders, and how to respect Indigenous Oral Traditions and Traditional Knowledge. - Terminology to use and to avoid. - Advice on specific editing issues, such as biased language, capitalization, and quoting from historical sources and archives. - Case studies of projects that illustrate best practices.
Author: Associated Press
Publisher: Basic Books
ISBN: 9780465093045
Category : Literary Collections
Languages : en
Pages : 0
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Book Description
The style of the Associated Press is the gold standard for news writing. With The AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which they are famous. Fully revised and updated, this new edition contains more than 3,000 A to Z entries—including more than 200 new ones—detailing the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. You'll find answers to such wide-ranging questions as: · When should the names of government bodies be spelled out and when should they be abbreviated? · What are the general definitions of the major religious movements? · Which companies do the big media conglomerates own? · Who are all the members of the British Commonwealth? · How should box scores for baseball games be filed? · What constitutes “fair use”? · What exactly does the Freedom of Information Act cover? With invaluable additional sections on the unique guidelines for business and sports reporting and on how you can guard against libel and copyright infringement, The AP Stylebook is the one reference that all writers, editors, and students cannot afford to be without.
Author: Catherine McIntyre
Publisher: Piccadilly Books
ISBN: 9780941599009
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can do just this by using news releases. A large part of the information the public receives from the media is generated through news releases. If you want to publicize anything, but have a limited budget, you can get the publicity you need through news releases. This book, written in easy-to-understnd language, will show you how to write effective news releases. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.
Author: David Guth
Publisher:
ISBN: 9780205897766
Category : Public relations
Languages : en
Pages : 0
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Book Description
This textbook provides an introduction to the dynamic, growing and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and traditions, it contains lively anecdotes and is written in an informal style. A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556
Author: University of Chicago. Press
Publisher:
ISBN: 9780226104041
Category : Authorship
Languages : en
Pages :
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Book Description
Searchable electronic version of print product with fully hyperlinked cross-references.
Author: Barbara Diggs-Brown
Publisher: Plume
ISBN: 9780452278738
Category : Social Science
Languages : en
Pages : 322
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Book Description
While signs of racial progress are everywhere, the reality is that America is hardly more integrated than it was before the civil rights movement. Beyond the rhetoric of politicians, the media, and the prevalent symbols of integration lies a very different reality: 70 percent of black children attend predominantly black schools; and an Hispanic or Asian American with a third grade education is more likely to live in an integrated neighborhood than is a black with a Ph.D. Fueled by these startling statistics, By the Color of Our Skin argues that integration does not exist now; that it never had a chance to exist in the past; and that it will never exist in the future.Leonard Steinhorn and Barbara Diggs-Brown would themselves like to see integration become a reality but find--through polls, statistics, interviews, and anecdotes--that the illusion of integration is more damaging than useful because it keeps society from having an honest dialogue about the problem of race. By the Color of Our Skin explodes powerful myths and outlines a new vision of race in America.
Author: Suzanne Disheroon
Publisher:
ISBN: 9781516510290
Category : Law
Languages : en
Pages : 196
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Book Description
Technical Writing equips students with the tools and knowledge required to write clear, concise, and well-organized technical documents. This comprehensive guide encourages students to carefully consider word choice, sentence construction, document organization and formatting, the use of visual queuing, and more to create easy-to-read, high-impact technical documents. The text begins by outlining the major differences between academic papers and technical documents, and discussing critical elements to consider when writing technical documents including audience, the goal of the document, readers' expectations, organization, and more. Later chapters address technical writing style, the importance of design, the basics of cognitive theory, and various types of communication documents. Students learn how to tailor writing for the technology industry, successfully incorporate research into technical documents, and create technical reports. The book concludes by walking students through setting up a professional portfolio of their work, addressing portfolio organization, topical strategy, strategic layout, and potential legal issues. Technical Writing is an accessible and comprehensive guide designed to help students write technical documents confidently and efficiently. The text is well suited for undergraduate courses in technical writing, communications, computer science, and engineering. Suzanne Disheroon, Ph.D., is a professor of English at Cedar Valley College, where she teaches courses in technical writing, composition, and literature. She earned her master's and doctorate degrees in English from the University of North Texas. Dr. Disheroon's areas of expertise include the writing and development of technical manuals, instructional design, grant writing, and editing. Kenneth R. Price teaches graduate and undergraduate professional and technical communication courses at Texas A&M University-Kingsville. He is a graduate faculty member at Missouri State University; California State University, Chico (where he directed the professional/technical writing program); the University of Alaska Anchorage; Western Carolina University; and the University of Wisconsin-River Falls. He was also a software documentation consultant to Macromedia.
