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Author: Alex Singleton
Publisher: John Wiley & Sons
ISBN: 1118756231
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
Author: Alex Singleton
Publisher: John Wiley & Sons
ISBN: 1118756231
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
Author: Matias Rodsevich
Publisher: Matias Rodsevich
ISBN: 9090337105
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
Author: Bruce King
Publisher: Pearson UK
ISBN: 0273745077
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success. Key features of How to Double your sales include: An 8-week plan with action points and exercises to build your sales skills week by week Template scripts you can customise and use to win new prospects, overcome objections and close sales How to use tried-and-tested NLP techniques to programme your mind for sales success Why you may never need to cold call again How to cold call and set appointments when you have to Stress-free techniques for handling objections The 13 best closes Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management
Author: Niall Benvie
Publisher: Photographers' Institute Press
ISBN: 9781861086792
Category : Outdoor photography
Languages : en
Pages : 0
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Book Description
Helpful tips guide photographers through finishing effects and the final presentation.
Author: Jean Leinhauser
Publisher: Potter Craft
ISBN: 030796552X
Category : Crafts & Hobbies
Languages : en
Pages : 194
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Book Description
Crochet Master Class presents 18 crochet techniques taught by some of the world’s best crochet designers and instructors. Each chapter focuses on a different technique, inviting you to dip in, experiment, and then apply your newfound skills to create a custom piece designed by these crochet luminaries. You’ll learn Hairpin Lace from Stitch Diva Jennifer Hansen, discover the intricate color work of tapestry crochet from Carol Ventura, and explore free-form crochet with renowned fiber artist Prudence Mapstone. Filled with expert instruction, inspiring stories, and projects created exclusively for this book, Crochet Master Class is your guide to the incredible range of crochet possibilities. Techniques include: Filet Crochet • Hairpin Lace • Tapestry Crochet • Aran Crochet • Entrelac Crochet • Fashion Crochet • Tunisian Crochet • Woven Crochet • Double-Ended Crochet • Tassels • Bullion Stitch • Overlay Crochet • Bead Crochet • Bruges Crochet • Painted Crochet • Free-Form Crochet • Irish Crochet • Wire Crochet
Author: Ailsa McWhinnie
Publisher: White Lion Publishing
ISBN: 9781902538594
Category : Travel photography
Languages : en
Pages : 0
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Book Description
Eight of the world's most successful photographers share advice, insights and tips on travel photography, based on their own experiences of photographing in locations throughout the world It has never been easier either to travel worldwide, or to take the photographs that document those travels. But how, whether a traveler is visiting the temples of Angkor Wat, the towering mountains of Yosemite National Park, or the neon-lit skyscrapers of Hong Kong, can they produce an interpretation that is distinctly their own? With contributions from Joe Cornish, David Ward, Charlie Waite, Paul Harris, Ben Osborne, Niall Benvie, Phil Malpas, and Clive Minitt, readers will learn how to get the best from each location they visit by considering matters such as the season, climate, time of day, and, of course, local cultures and customs. Divided into chapters on landscape, people, architecture, and nature, this book provides expert advice and invaluable insights covering every area of travel photography. There are also detailed critiques of a wide variety of images, making this book the next best thing to attending a workshop.
Author: Kevin Duncan
Publisher: A&C Black
ISBN: 1408134373
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last.
Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 111805279X
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author: Anne Gregory
Publisher: Kogan Page Publishers
ISBN: 074945928X
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Author: Ron Bowen
Publisher:
ISBN: 9780821219850
Category : Art
Languages : en
Pages : 160
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Book Description
"This unique book invites you to study and learn the art of drawing as a student of Ron Bowen's Drawing Masterclass. An animated and informative discussion of drawing - its masters and masterpieces, basic techniques and innovative methods - this volume is, most important, a series of lessons with the aim of allowing each one of us to discover and utilize our innate ability to draw. Drawing Masterclass will take its place as a classic work of art instruction, theory, and history, teaching its readers to draw by revealing the many and varied levels at which drawing works." "Ron Bowen believes that everyone can draw. The difficulties in drawing arise not from a lack of technique or coordination, but rather from untrained perception, an inability to "see" as the art requires. For this volume, Bowen re-creates the approach he uses in his classes at The Slade School of Fine Art: guiding by example rather than dictating a method, revealing possibilities and options rather than circumscribing technique and style." "Drawing Masterclass draws on and explains the work of scientists, linguists, philosophers, and psychologists but never loses sight of the magic of drawing and how to create it yourself. Each chapter centers on one element of drawing and builds to a "game" in which the reader participates in visual experiments that grow incrementally in complexity - from drawing an object or your own face, to constructing a space, changing light sources, elaborating and reducing form, and using methods of measurement and perspective. Each game is a step toward discovering the skill to draw freely, spontaneously, and effectively." "Drawing Masterclass contains many of the world's greatest and most interesting drawings. Here are works not only by the finest artists such as Leonardo da Vinci, Durer, Rembrandt, Picasso, Matisse, and O'Keeffe, but also drawing in its more popular form - images of Spider-Man, a tattooed woman, and sketches made by the Russian filmmaker Sergei Eisenstein. Each drawing is relevant to the text, revealing the full range of drawing technique and method, illustrating Bowen's lessons about line, tone, light, size, distance, movement, and space, as well as providing an excellent historical overview of fine drawing." "Paper, a pencil, a mirror, and an open mind are the only tools you need to follow this practical and challenging guide."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
