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Author: Holly Johnson
Publisher: Routledge
ISBN: 042976104X
Category : Education
Languages : en
Pages : 283
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Book Description
Extending the discussion of critical content analysis to the visual realm of picturebooks and graphic novels, this book provides a clear research methodology for understanding and analyzing visual imagery. Offering strategies for "reading" illustrations in global and multicultural literature, chapter authors explore and bring together critical theory and social semiotics while demonstrating how visual analysis can be used to uncover and analyze power, ideologies, inequity, and resistance in picturebooks and graphic novels. This volume covers a diverse range of texts and types of books and offers tools and procedures for interpreting visual images to enhance the understandings of researchers, teachers, and students as they engage with the visual culture that fills our world. These methods are significant not only to becoming a critical reader of literature but to also becoming a critical reader of visual images in everyday life.
Author: Karen Kelly
Publisher: Corwin Press
ISBN: 1483366391
Category : Education
Languages : en
Pages : 99
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Book Description
Formerly published by Peytral Publications This user-friendly resource provides the theory for improving students' reading skills through visual imagery, plus actual lesson plans to use independently or alongside your language arts program.
Author: Anastasia Veneti
Publisher: Springer
ISBN: 3030187292
Category : Political Science
Languages : en
Pages : 294
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Book Description
This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
Author: Ekaterina Walter
Publisher: McGraw Hill Professional
ISBN: 0071824006
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
Author: Holly Johnson
Publisher: Routledge
ISBN: 0429761058
Category : Biography & Autobiography
Languages : en
Pages : 299
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Book Description
Extending the discussion of critical content analysis to the visual realm of picturebooks and graphic novels, this book provides a clear research methodology for understanding and analyzing visual imagery. Offering strategies for "reading" illustrations in global and multicultural literature, chapter authors explore and bring together critical theory and social semiotics while demonstrating how visual analysis can be used to uncover and analyze power, ideologies, inequity, and resistance in picturebooks and graphic novels. This volume covers a diverse range of texts and types of books and offers tools and procedures for interpreting visual images to enhance the understandings of researchers, teachers, and students as they engage with the visual culture that fills our world. These methods are significant not only to becoming a critical reader of literature but to also becoming a critical reader of visual images in everyday life.
Author: Elliott B. Forrest
Publisher:
ISBN: 9780929780221
Category : Imagery (Psychology)
Languages : en
Pages : 259
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Book Description
A fascinating book about the old yet modern and in subject of imagery and visualization, particularly as they relate to performance, dealing with visual imagery and written language, understanding visual imagery, visual imagery and spoken languages, and the power of visual imagery. The primary goal of this book is to examine visual imagery as very specific visual skill and make a distinction from visualization and visual memory. The author takes a look at the whole subject of visual imagery, its implications, applications and ramifications as it relates to total visual function and visual performance.
Author: Duncan Davies
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 218
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Book Description
Profound changes are taking place in our society as our methods of communication come to depend more on pictures and images and less on words and numbers. These changes affect a wide range of fields, including science and technology, commerce and industry, medicine, education, and the media. Many commonplace activities have also been affected, from shopping and travelling to leisure and entertainment. This highly readable volume brings together the most current information on the history and impact of information technology. It explains the importance of sight and sound in human communication, the role of pictures and words, and the changes brought about by the advent of digital computers and television. The book goes on to examine the evolving forms of communication in education, science, engineering and the practice of medicine. This work will interest professionals in many disciplines along with teachers, administrators, policymakers, media workers, and all those concerned with the future of the electronic revolution.
Author: Alexis Gerard
Publisher: John Wiley & Sons
ISBN: 0471731757
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
How and why to make visual communication a powerful competitive tool From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive. Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line. Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.
Author: András Benedek
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783631647134
Category : Cognition
Languages : en
Pages : 0
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Book Description
Educational practice and theory in the 21st century are struggling with the abundance of digital images. In a culture that was for centuries predominantly verbal, images present a difficulty, but they must be recognized as a blessing rather than as a curse. Not only emotions but also abstract thought inevitably involve images, mental and physical.
Author: Holly Johnson
Publisher: Routledge
ISBN: 042976104X
Category : Education
Languages : en
Pages : 283
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Book Description
Extending the discussion of critical content analysis to the visual realm of picturebooks and graphic novels, this book provides a clear research methodology for understanding and analyzing visual imagery. Offering strategies for "reading" illustrations in global and multicultural literature, chapter authors explore and bring together critical theory and social semiotics while demonstrating how visual analysis can be used to uncover and analyze power, ideologies, inequity, and resistance in picturebooks and graphic novels. This volume covers a diverse range of texts and types of books and offers tools and procedures for interpreting visual images to enhance the understandings of researchers, teachers, and students as they engage with the visual culture that fills our world. These methods are significant not only to becoming a critical reader of literature but to also becoming a critical reader of visual images in everyday life.
Author: George Herbert Betts
Publisher: AMS Press
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 110
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Book Description
