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Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
Author: Point of Purchase Advertising International
Publisher:
ISBN: 9780970709929
Category : Advertising, Point-of-sale
Languages : en
Pages : 272
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Book Description
Author: Claudia Buhamra Abreu Romero
Publisher: AuthorHouse
ISBN: 1481739441
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.
Author: Bob Negen
Publisher: John Wiley & Sons
ISBN: 0470043938
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Katrijn Gielens
Publisher: Edward Elgar Publishing
ISBN: 1786430282
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 139420471X
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Author: Ajay K. Sirsi
Publisher: Trafford Publishing
ISBN: 1412021782
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: - How to understand customer needs and value drivers. - How to segment your markets and customers. - How to analyze customer, competitor and market data to develop superior marketing plans. - How to translate marketing plans into actionable sales and customer plans. - How to work with templates and actual plans to guide your own business. - How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.
Author: John O'Shaughnessy
Publisher:
ISBN: 0195150562
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Author: John J Matthews
Publisher:
ISBN: 9781543239195
Category :
Languages : en
Pages : 84
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Book Description
Most store owners get into retail because they have a love for both people and the products they sell. They build their stores, hire friendly staff, unlock the doors and wait for the world to come in. The question in their minds isn't if customers will come, but when. All too often, retail business owners fall victim to "the new guy" syndrome: they build a new store, open their doors, and rest on their laurels only to see their sales erode--rapidly. It's easy to get excited about your new business when your store first becomes visible to customers during your grand opening, but it's another thing to generate this customer excitement some two years later. Successful retailers don't fall for "the new guy" syndrome and develop marketing strategies to maintain their sales momentum well beyond their break-in period. These marketing strategies may include brand advertisements in newspapers, direct mail, radio and television-all the usual advertising options available to retailers.But where the real war is won is in the trenches at the local store marketing (LSM) level. The most successful retailers win the battle for customer traffic because they make an operational commitment to local store marketing. They know local store marketing captures the entire customer base in the critical three-mile radius surrounding their store. In addition, they know that implementing local store marketing is low cost or no cost. (Notice I didn't say "no work," though!) Successful retailers effectively infuse their year-long promotional campaigns with local store marketing, building a strong sales foundation for sustained and long-term growth-and you can too! That is where this manual comes in. Local store marketing is a "must" for you to fully capitalize on the sales potential of your store. Successfully capturing these customers will translate into both short- and long-term sales growth--in addition to effectively locking out your competition. The sales success of your store depends on you proactively going after sales using local store marketing, instead of passively waiting for customers to find you.The decision is yours: you can either choose the passive route --letting your success or failure be predicated on customers opting for your store--OR you can aggressively maximize the sales opportunities within your three-mile business area. Prudent store operators take control of their marketplaces to maximize every sales opportunity. This manual is designed to help you do just that by tapping into the power of local store marketing for your own store.
Author: Kit Yarrow
Publisher: John Wiley and Sons
ISBN: 0470523638
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
