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Author: Joke Hermes
Publisher: Taylor & Francis
ISBN: 100099483X
Category : Social Science
Languages : en
Pages : 179
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Book Description
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
Author: Joke Hermes
Publisher: Taylor & Francis
ISBN: 100099483X
Category : Social Science
Languages : en
Pages : 179
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Book Description
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
Author: Danielle Sarver Coombs
Publisher: Rowman & Littlefield Publishers
ISBN: 9781538145524
Category :
Languages : en
Pages : 240
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Book Description
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
Author: Annette Hill
Publisher: Taylor & Francis
ISBN: 1040094961
Category : Social Science
Languages : en
Pages : 835
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Book Description
The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, technical and environmental conditions. Bringing together 40 original essays, this anthology explores how our constantly changing encounters with media are complex, contradictory and increasingly commercialized in the modern world. Each specially commissioned chapter by both early-career and experienced international scholars surveys new conceptualizations and constitutions of audiences, and assesses key issues, themes and developments within the field. As such, this companion cements itself as an indispensable guide for students and researchers who seek a comprehensive overview and source of inspiration for a diverse range of topics in media audiences. The Routledge Companion to Media Audiences is an accessible, landmark tool which enhances our understanding of how media is utilized through advanced empirical research and methodological enquiry. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.
Author: Helen Wood
Publisher: Taylor & Francis
ISBN: 1003816614
Category : Social Science
Languages : en
Pages : 164
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Book Description
This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates, giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’, it proposes a modified framework for ‘the digital circuit’. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies. Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.
Author: Rodrigo Muñoz-González
Publisher: Taylor & Francis
ISBN: 1040156851
Category : Social Science
Languages : en
Pages : 227
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Book Description
This book explores how Latin American young people engage with nostalgia and grasp a sense of nostalgic representations of the 1970s and 1980s through contemporary media. Based on ethnographic fieldwork conducted in Costa Rica, this book analyses how young audiences make sense of nostalgic representations of transnational pasts, thus creating a link between media reception practices and the engagement with broader social, cultural, economic, and political structures. It also brings to the fore new insights concerning the role media has in fostering senses of national memory by highlighting the key role of everyday media engagements in comprehending the past. This comprehensive empirical study will be of interest to scholars, researchers and students of media and communications studies, Latin American studies, sociology, digital culture, memory studies, social and cultural anthropology, youth studies, cultural studies, and readers interested in popular culture, television, and cinema.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 6
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Book Description
Author: David Mort
Publisher: Routledge
ISBN: 0429674686
Category : Social Science
Languages : en
Pages : 207
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Book Description
First published in 1992, the aim of this volume is to provide an introduction to the range of UK published statistical sources now available to business users. It is not a comprehensive review of UK statistical publishing but a guide to key sources of information in selected subject areas of particular relevance to business users. The coverage, content, methods of collection and limitations of major titles and services in each subject area are described. Published statistics are important sources of information for business and industry and most statistics either come from official sources, produced by central government, or non-official sources such as trade associations, professional bodies, market research organizations and economic research institutes. Examples are used to show the strengths and weaknesses of statistical sources and to compare different sources. A bibliography of all the sources mentioned is included at the end of the book; Appendix 1 gives the names and addresses of contacts for further information and Appendix 2 is a list of selected abbreviations and acronyms.
Author: Virginia Nightingale
Publisher: John Wiley & Sons
ISBN: 111872139X
Category : Social Science
Languages : en
Pages : 562
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Book Description
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Author: Patrick Barwise
Publisher: SAGE
ISBN: 1849207208
Category : Language Arts & Disciplines
Languages : en
Pages : 221
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Book Description
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1052
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Book Description
Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)
