The Art of the Pitch PDF Download
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Author: Peter Coughter
Publisher: Springer
ISBN: 1137512334
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author: Peter Coughter
Publisher: Springer
ISBN: 1137512334
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author: Roberta J. Newman
Publisher: U of Nebraska Press
ISBN: 0803278470
Category : Sports & Recreation
Languages : en
Pages : 339
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Book Description
2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
Author: Tim Cooley
Publisher:
ISBN:
Category :
Languages : en
Pages : 260
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Book Description
The Pitch Deck Book is a step by step guide to raising seed capital from Venture Capital and Angel investors. This guide was built by Tim Cooley who has spent more than 10 years screening deals and raising more than $200M in seed and early-stage capital for over 100+ companies. "The Pitch Deck Book is-hands-down-the clearest, simplest, and most concise guide ever written to creating and delivering an effective startup fundraising pitch. Three hours spent reading and applying the lessons in Tim Cooley's book will save you thirty hours of well-meaning-but-ineffective feedback from random advisors. Tim comes from the perspectives of both a founder and an investor, and as the Executive Director of a highly regarded angel group, he is EXACTLY the audience your pitch is aimed at. Founders around the world (not to mention investors who have to sit through awful pitches!) owe him an enormous debt of gratitude."-David S. Rose, "The Pitch Coach", author of "The Startup Checklist" and "Angel Investing", founder of New York Angels.Inside The Pitch Deck Book, you will find a guide to creating all the key elements you will need to engage investors. You will learn everything you need to do before you ever set up a meeting. You will learn the best format to present your business so that investors will get excited about your business. Finally, you will be shown a number of actual pitch decks with some of the most common issues that most founders come across when they pitch. Not only do you see the actual decks used, but also the feedback on how to fix them.If you do not want to be the 99% of companies who never get funded and are looking for the most comprehensive way to present your business to investors, this is the book for you.For more information and to get a FREE one-pager builder go to my website: TIMLCOOLEY.CO
Author: Belinda Williams
Publisher: BWrite
ISBN: 0648454304
Category : Fiction
Languages : en
Pages : 348
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Book Description
To Do List: 1. Win the biggest business pitch in my company’s history 2. Pretend I’m not crushing on my gorgeous mentor big time 3. Whatever happens, do NOT kiss him My girlfriends think I’m married to my business. They’ll do whatever it takes, from speed dating to blind dates, to prove to me that there’s more to life than my career. But who cares if I haven’t been on a date in four years? All my hard work is about to pay off when my marketing agency lands the biggest account in its history—we’ve just got to win it first. My father has arranged for the mysterious Paul Neilsen to mentor me through the pitching process. He’s a media mogul who likes to keep a low profile, but he’s nothing like I expected. He’s attractive, in an I’m-finding-it-hard-to-concentrate-on-my-work sort of way. He also understands me, and I’m confiding in him more than is strictly professional. But getting involved with Paul could ruin the biggest opportunity in my company’s history, although try telling that to my heart. It obviously didn’t read the company memo. As for what happens next . . . Well, that definitely wasn’t in my business plan . . .
Author: Jon Steel
Publisher: John Wiley & Sons
ISBN: 0471789763
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Author: Peter Levitan
Publisher:
ISBN: 9780988311923
Category :
Languages : en
Pages : 266
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Book Description
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Author: Chris Abbott
Publisher:
ISBN: 9781931290562
Category : Authorship
Languages : en
Pages : 0
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Book Description
An insider's guide to selling your script, story or idea to the powers that be. Includes Last Minute Checklist for success.
Author: Martin Soorjoo
Publisher: John Wiley & Sons
ISBN: 1118238842
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Advice for every pitch situation a modern day entrepreneur will encounter Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts. Here's the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book: Demonstrates proven, effective pitch techniques Offers step-by-step advice for preparing your pitch Helps you develop a confident, winning mind-set Examines a range of pitch scenarios entrepreneurs frequently encounter Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.
Author: Adam Robinson
Publisher: Random House
ISBN: 1780572247
Category : Political Science
Languages : en
Pages : 184
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Book Description
Bin Laden-funded terrorist cells dotted around France had been prepared to mount assaults calculated to cause mayhem, outrage and horror. Their targets were the United States Embassy in Paris, a nuclear power station (into which they planned to crash a civilian airliner in a chilling foretaste of later events) and the United States football team in their hotel. Finally, before a live television audience expected to number upwards of 300 million, Bin Laden's Algerian cohorts planned an audacious on-pitch assault against the stars of the England team during their first group match against Tunisia in Marseilles. Terror on the Pitch reveals startling documentation of the planning of these four horrific attacks and details an astonishing hit list, ordered by Al Qaeda's commander-in-chief, identifying which England players were to be singled out by his terrorists inside Stade-Vélodrome. Posing as stewards, the men would use grenades, handguns and TNT to attack the England team and fans. Had the plan succeeded, it would have surpassed the tragedy that befell the Israeli team at the 1972 Munich Olympics as the sporting world's worst-ever atrocity. Amazingly, this true story has remained largely unreported for four years and only now is the extent of the plot revealed - and how close the terrorists came to succeeding.
Author:
Publisher:
ISBN: 9781785919770
Category :
Languages : en
Pages :
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Book Description
Gnabry plays as a winger for Bundesliga club Bayern Munich. Born in Stuttgart in Germany, he will play for Germany in the Euro's. Serge Gnabry started his career in England with Arsenal in the Premier League, but it was only after he left Arsenal in 2016 to return to Germany that he started to fulfil his early promise. He finished that season as Bayern's second top scorer with 10 goals in 30 matches and since then has been on a rapid rise, recently scoring 4 goals in a match against Tottenham. This biography is one of the new titles in Ransom's Tales from the Pitch series. These books offers a fresh take on the familiar football biography format.Each of these fast-moving reads focuses on one up-and-coming football superstar, players who are still to reach the summit of their career. From the young Portuguese talent João Felix, to Virgil van Dijk and Raheem Sterling, these biographies cover the full range of European football. The players are from all walks of life and have faced failure, injury and rejection, to ultimately make their dreams come true.So meet the fresh young talent behind the iconic tackles and goals and find out what makes each of these players so special.
