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Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 1119995612
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 1119995612
Category : Business & Economics
Languages : en
Pages : 373
Get Book Here
Book Description
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Author: Tendayi Viki
Publisher: Unbound Publishing
ISBN: 1783528958
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was 'more fun to be a pirate than to join the navy'. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognise that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realise that there is a need for innovation to happen as a repeatable process. But how can they achieve this? This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.
Author: Minna Lacey
Publisher: Usborne Books
ISBN: 9781409531715
Category : Juvenile Nonfiction
Languages : en
Pages : 14
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Book Description
Shows life on board a pirate ship.
Author: Rob Lloyd Jones
Publisher: Usborne Books
ISBN: 9780746070048
Category : Board books
Languages : en
Pages : 0
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Book Description
Lift the flaps in this exciting book to discover what happens aboard a lively pirate ship.
Author: Charles Reasoner
Publisher:
ISBN: 9781741843521
Category : Board books
Languages : en
Pages : 12
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Book Description
Amazing die -cut board books that take the reader on exciting adventures through the inside of a Pirate Ship and a Princess Castle . Each turn of the page reveals a different area to explore, with incredibly de tailed illustrations that will keep children enthralled for hours! The young reader is also encouraged to spot the special character on each page.
Author: Fisher-PriceTM
Publisher: Studio Fun International
ISBN: 9780794414467
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
This unique Fisher-Price book helps kids find out what’s inside a world of adventure with the turn of large die-cut pages throughout. Colorful large board book reveals what is inside five different exciting places. Dozens of labels teach over 250 words. The Fisher-Price gang become pirates, perform in a circus, ride dinosaurs, live in a castle, and experience the Old West. Kids turn the page in every spread to reveal what’s inside the location being featured – all of the stuff on a pirate ship, everything under the big top at the circus, all of the fun things to be found in the times of the dinosaurs, the cool things inside of a castle and all of the places from the Old West. • Kids turn the die-cut page to see what’s inside each place • Locations include the pirate ship, circus, prehistoric cave, old western town and a castle. • Over 250 object labels and busy scenes make this book an interactive vocabulary-builder. • Educational value of the FP Lift-the-Flap successful format: - Busy, colorful pages offer many new things to discover every time the books are opened. - Bold labels enforce vocabulary-building and early word/object recognition. - Every book is packed with early learning concepts (counting, colors, matching, action words, shapes, etc) - Engaging, interactive formats encourage discovery and imagination.
Author: Jonny Duddle
Publisher: Candlewick Press
ISBN: 0763648760
Category : Juvenile Fiction
Languages : en
Pages : 22
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Book Description
A mysterious old pirate lures a group of rowdy sailors to an island with buried treasure, but there is a surprise awaiting them when they get there.
Author: George Ella Lyon
Publisher: Simon and Schuster
ISBN: 1442440724
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
Doubles are good for lots of things—double scoops of ice cream, double features at the movies. But double vision is NOT a good kind of double. In fact, it can make kindergarten kind of hard. Ginny sees double chairs at reading circle and double words in her books. She knows that only half of what she sees is real, but which half? The solution to her problem is wondrously simple: an eye patch! Ginny becomes the pirate of kindergarten.With the help of her pirate patch, Ginny can read, run, and even snip her scissors with double the speed! Vibrant illustrations from Lynne Avril capture the realities of what Ginny sees both before and after.
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 0470527757
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Author: Jay Bahadur
Publisher: Vintage
ISBN: 0307906981
Category : Travel
Languages : en
Pages : 341
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Book Description
Soon to be a major motion picture The first close-up look at the hidden world of Somali pirates by a young journalist who dared to make his way into their remote havens and spent a year infiltrating their lives. For centuries, stories of pirates have captured imaginations around the world. The recent ragtag bands of pirates off the coast of Somalia, hijacking multimillion-dollar tankers owned by international shipping conglomerates, have brought the scourge of piracy into the modern era. Jay Bahadur’s riveting narrative exposé—the first of its kind—looks at who these men are, how they live, the forces that created piracy in Somalia, how the pirates spend the ransom money, how they deal with their hostages, among much, much more. It is a revelation of a dangerous world at the epicenter of political and natural disaster.
