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Author: Jim Joseph
Publisher: Happy About
ISBN: 160005241X
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.
Author: Jim Joseph
Publisher: Happy About
ISBN: 160005241X
Category : Business & Economics
Languages : en
Pages : 197
Get Book Here
Book Description
If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.
Author: Deborah Holdstein
Publisher:
ISBN:
Category : History
Languages : en
Pages : 400
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Book Description
In Personal Effects, Holdstein and Bleich compile a volume that cuts across the grain of current orthodoxy. These editors and contributors argue that it is fundamental in humanistic scholarship to take account of the personal and collective experiences of scholars, researchers, critics, and teachers. With this volume, then, these scholars move us to explore the intersections of the social with subjectivity, with voice, ideology, and culture, and to consider the roles of these in the work of academics who study writing and literature. Taken together, the essays in this collection carry forward the idea that the personal, the candidly subjective and intersubjective, must be part of the subject of study in humanities scholarship. They propose an understanding of the personal in scholarship that is more helpful because more clearly anchored in human experience.
Author: Robert A. Jensen
Publisher: St. Martin's Press
ISBN: 1250268001
Category : Social Science
Languages : en
Pages : 304
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Book Description
The owner of the world’s leading disaster management company chronicles the unseen world behind the yellow tape, and explores what it means to be human after a lifetime of caring for the dead. You have seen Robert A. Jensen—you just never knew it. As the owner of the world’s largest disaster management company, he has spent most of his adult life responding to tragedy. From the Oklahoma City bombing, 9/11, and the Bali bombings, to the 2004 South Asian Tsunami, Hurricane Katrina, the 2010 Haitian Earthquake, and the Grenfell Tower Fire, Jensen has been at the practical level of international incidents, assisting with the recovery of bodies, identifying victims, and repatriating and returning their personal effects to the surviving family members. He is also, crucially, involved in the emotional recovery that comes after a disaster: helping guide the families, governments, and companies involved, telling them what to expect and managing the unmanageable. As he explains, “If journalists write the first rough draft of history, I put the punctuation on the past.” Personal Effects is an unsparing, up-close look at the difficult work Jensen does behind the yellow tape and the lessons he learned there. The chronicle of an almost impossible and grim job, Personal Effects also tells Jensen’s own story—how he came to this line of work, how he manages the chaos that is his life, and the personal toll the repeated exposure to mass death brings, in becoming what GQ called “the best at the worst job in the world.” A rare glimpse into a world we all see but many know nothing about, Personal Effects is an inspiring and heartwarming story of survival and the importance of moving forward, Jensen allows his readers to see over his shoulder as he responds to disaster sites, uncovers the deceased, and cares for families to show how a strong will and desire to do good can become a path through the worst the world can throw at us.
Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 9780875848198
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author: Max Louwerse
Publisher: Routledge
ISBN: 1135480974
Category : Language Arts & Disciplines
Languages : en
Pages : 134
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Book Description
Over the last several decades, the study of discourse processes has moved from the complementary efforts characteristic of multidisciplinary research, to the explicitly integrative focus of interdisciplinary research. Some organizations have supported the methodological and conceptual merger of areas like literary studies, psychology, linguistics, and education. As evident in this special issue, research concerning personal involvement in narrative discourse has benefited from these developments. The five studies supported in this issue examine a range of potential determinants of personal involvement in narrative discourse. These include overt verbalization of thoughts and feelings, foregrounding, preference for genre and protagonists, relevance of the content of a text to the reader, and identifying with a character. These studies also examine different aspects of what is absorbed by the reader, including sophisticated forms of questioning, lasting appreciation of story points, involvement with story characters, commitment to story-consistent beliefs, and changes in the sense of self. Collectively, these studies challenge the conception of what it means to understand media presentations of fictional narratives as well as the conception of the strategies through which such understanding is attained.
Author: Todd Herman
Publisher: HarperCollins
ISBN: 0062838679
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Now a Wall Street Journal bestseller. What if the games we played as children were the greatest gift to helping us achieve more today? Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s “time to grow up.” Now Todd Herman—backed by scientific research and countless stories from the real world—will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass. Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: Who or what needs to show up to make success inevitable? In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.
Author: E. M. Kokie
Publisher: Candlewick Press
ISBN: 0763662038
Category : Young Adult Fiction
Languages : en
Pages : 349
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Book Description
After his older brother dies in Iraq, Matt makes a discovery that rocks his beliefs about strength, bravery, and honor in this page-turning debut. Ever since his brother, T.J., was killed in Iraq, Matt feels like he’s been sleepwalking through life — failing classes, getting into fights, and avoiding his dad’s lectures about following in his brother’s footsteps. T.J.’s gone, but Matt can’t shake the feeling that if only he could get his hands on his brother’s stuff from Iraq, he’d be able to make sense of his death. But as Matt searches for answers about T.J.’s death, he faces a shocking revelation about T.J.’s life that suggests he may not have known T.J. as well as he thought. What he learns challenges him to stand up to his father, honor his brother’s memory, and take charge of his own life. With compassion, humor, and a compelling narrative voice, E. M. Kokie explores grief, social mores, and self-discovery in a provocative first novel.
Author:
Publisher: Academic Press
ISBN: 008056738X
Category : Psychology
Languages : en
Pages : 391
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Book Description
Advances in Experimental Social Psychology
Author: Nancy Caronia
Publisher: Fordham Univ Press
ISBN: 0823262286
Category : Literary Criticism
Languages : en
Pages : 297
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Book Description
Celebrating one of the most important Italian American female authors of our time, Personal Effects offers a lucid view of Louise DeSalvo as a writer who has produced a vast and provocative body of memoir writing, a scholar who has enriched our understanding of Virginia Woolf, and a teacher who has transformed countless lives. More than an anthology, Personal Effects represents an author case study and an example for modern Italian American interdisciplinary scholarship. Personal Effects examines DeSalvo’s memoirs as works that push the boundaries of the most controversial genre of the past few decades. In these works, the author fearlessly explores issues such as immigration, domesticity, war, adultery, illness, mental health, sexuality, the environment, and trauma through the lens of gender, ethnic, and working-class identity. Alongside her groundbreaking scholarship, DeSalvo’s memoirs attest to the power and influence of this feminist Italian American writer.
Author: Robert A. Jensen
Publisher: CRC Press
ISBN: 9781420048797
Category : Law
Languages : en
Pages : 276
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Book Description
Mass Fatality and Casualty Incidents: A Field Guide presents in checklist form the recommended responses to events that result in mass fatalities, such as the Oklahoma City bombing, the crash of a jet airliner, or the attack on the World Trade Center. All cities in the United States will have to have a mass fatality disaster plan in effect by the end of 1999. Mr. Jensen is a leading authority in this area and provides training for police, fire and hospital personnel (including EMTs and social workers), local, state, federal and international emergency planners and responders. This book details actions that are part of a mass fatality incident response. Specifically, they are the actions that begin once life and property preservation ceases and continues through to the release of the deceased. Thus, primary focus is on search, recovery, medicolegal investigation, personal effects operations, family assistance operations, and media operations. Ancillary steps include logistics support, security, responder protection, attitudes and coping with mass death.
