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Author: Gauri Chaudhari
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Author: Gauri Chaudhari
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Author: Philip Nitschke
Publisher: Exit International US Ltd
ISBN: 0978878809
Category : Medical
Languages : en
Pages : 216
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Book Description
Author: Gilbert I. Simon
Publisher: Bantam
ISBN: 9780553346787
Category : Drugs
Languages : en
Pages : 980
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Book Description
Revised for its tenth edition, "The Pill Book" remains the bestselling and and most trusted consumer reference to the most-prescribed drugs in the United States. 32-page color insert. Copyright © Libri GmbH. All rights reserved.
Author: Joshua Lyon
Publisher: Hachette Books
ISBN: 1401394493
Category : Biography & Autobiography
Languages : en
Pages : 325
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Book Description
This compelling, honest book investigates the growing epidemic of prescription painkiller abuse among today's Generation Rx. Through gripping profiles and heartbreaking confessions, this memoir dares to uncover the reality -- the addiction, the withdrawal, and the recovery -- of this newest generation of pill poppers. Joshua Lyon was no stranger to substance abuse. By the time he was seventeen, he had already found sanctuary in pot, cocaine, Ecstasy, and mushrooms -- just to name a few. Ten years later, on assignment for Jane magazine, he found himself with a two-inch-thick bottle of Vicodin in his hands and only one decision to make: dispose of the bottle or give in to his curiosity. He chose the latter. In a matter of weeks he'd found his perfect drug. In the early half of this decade, purchasing painkillers without a doctor was as easy as going online and checking the spam filter in your inbox. The accessibility of these drugs -- paired with a false perception of their safety -- contributed to their epidemic-like spread throughout America's twenty-something youth, a group dubbed Generation Rx. Pill Head is Joshua Lyon's harrowing and bold account of this generation, and it's also a memoir about his own struggle to recover from his addiction to painkillers. The story of so many who have shared this experience--from discovery to addiction to rehabilitation -- Pill Head follows the lives of several young people much like Joshua and dares to blow open the cultural phenomena of America's newest pill-popping generation. Marrying the journalist's eye with the addict's mind, Joshua takes readers through the shocking and often painful profiles of recreational users and suffering addicts as they fight to recover. Pill Head is not only a memoir of descent, but of endurance and of determination. Ultimately, it is a story of encouragement for anyone who is wrestling to overcome addiction, and anyone who is looking for the strength to heal.
Author: Deborah Mitchell
Publisher: St. Martin's Griffin
ISBN: 1429938552
Category : Health & Fitness
Languages : en
Pages : 356
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Book Description
Women are major consumers and highly proactive when it comes to attending to their health care. In the tradition of the mega-bestseller, THE PILL BOOK, comes a medication guide just for women—a book that addresses their needs, concerns, and questions about the plethora of prescription and over-the-counter drugs available. A mix of narrative and reference, THE WOMEN'S PILL BOOK is speaks directly to the specific health challenges women face: Unique Reproductive Chronic Pain Autoimmune Disorder Heart Disease Hormonal Challenges Prescription Drug Abuse Plus profiles of hundreds of prescription and over-the-counter drugs, including generic and brand name, benefits, side effects, and alternative treatment options.
Author: Glenn Kaplan
Publisher: Macmillan
ISBN: 0765336901
Category : Fiction
Languages : en
Pages : 351
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Book Description
A high-tension thriller of corporate espionage, betrayal, and leveraged...death!
Author: Philip Nitschke
Publisher:
ISBN: 9780978878832
Category :
Languages : en
Pages :
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Book Description
The Peaceful Pill Handbook is the leading self-help text that enables adults of sound mind to undertake informed planning around their end of life choices. Written in lay language, The Peaceful Pill Handbook covers an extensive range of need-to-know issues including useful drugs such as the barbiturates, drug administration, testing and shelf life, poisons and other substances including the lethal inorganic salts, the use of gases such as nitrogen, argon and helium, devices such as the carbon monoxide generator and the 'Korean method' and, of course, Swiss services such as Pegasos. All strategies are rated according to their Peacefulness, Reliability and, where appropriate, Accessibility.
Author: Holy Grigg-Spall
Publisher: John Hunt Publishing
ISBN: 178099608X
Category : Health & Fitness
Languages : en
Pages : 215
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Book Description
Millions of healthy women take a powerful medication every day from their mid-teens to menopause - the Pill - but few know how this drug works or the potential side effects. Contrary to cultural myth, the birth-control pill impacts on every organ and function of the body, and yet most women do not even think of it as a drug. Depression, anxiety, paranoia, rage, panic attacks - just a few of the effects of the Pill on half of the over 80% of women who pop these tablets during their lifetimes. When the Pill was released, it was thought that women would not submit to taking a medication each day when they were not sick. Now the Pill is making women sick. However, there are a growing number of women looking for non-hormonal alternatives for preventing pregnancy. In a bid to spark the backlash against hormonal contraceptives, this book asks: Why can't we criticize the Pill? ,
Author: John Sloan
Publisher: Greystone Books Ltd
ISBN: 1553654552
Category : Health & Fitness
Languages : en
Pages : 264
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Book Description
"Medical treatment of elderly people is not working. Worse, it is often harmful. Clear, hard-hitting, and authoritative, A Bitter Pill investigates why the medical system - from its one-size-fits-all prevention strategy to hospital stays that don't benefit anyone - is failing old people who are in fragile health and what we can do about it." --Book Jacket.
Author: Miguel Farias
Publisher: Watkins Media Limited
ISBN: 1786782863
Category : Psychology
Languages : en
Pages : 298
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Book Description
Millions of people meditate daily but can meditative practices really make us ‘better’ people? In The Buddha Pill, pioneering psychologists Dr Miguel Farias and Catherine Wikholm put meditation and mindfulness under the microscope. Separating fact from fiction, they reveal what scientific research – including their groundbreaking study on yoga and meditation with prisoners – tells us about the benefits and limitations of these techniques for improving our lives. As well as illuminating the potential, the authors argue that these practices may have unexpected consequences, and that peace and happiness may not always be the end result. Offering a compelling examination of research on transcendental meditation to recent brain-imaging studies on the effects of mindfulness and yoga, and with fascinating contributions from spiritual teachers and therapists, Farias and Wikholm weave together a unique story about the science and the delusions of personal change.
