The Pay-Per-Click Playbook: Build a Winning Lead Generation Game Plan: Featuring 101 Strategies to Improve Lead Quality, Optimize Search Engine Ma PDF Download
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Author: Steve Teneriello
Publisher:
ISBN: 9780692803042
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The Pay-Per-Click Playbook is the most up-to-date resource you can use to advertise on Google and generate leads for your business in 2020. It includes 101 "plays" you can implement in your Google Ads account to help you generate more leads without spending more on advertising. Written by Steve Teneriello, a 20-year pay-per-click veteran and founder of AdMachines, this book reveals: -How To Easily Identify and Eliminate Wasted Ad Spend-How To Get More High Quality Leads Without Increasing Your Budget-How To Use Google's NEW Targeting Features To Connect with the Right Audiences-Proven Ways To Improve Response and Lead Conversion Rates-How To Achieve Greater Positioning and Gain More Exposure -How To Ethically Spy on Your Competitors and Identify Weaknesses in Their PPC Strategy-How To Identify Broken Areas in Your Campaigns and Fix Them-Plus Free Downloads, Tools & Resources Along With Exclusive Videos You Can Access to Improve Your Pay-Per-Click PerformanceGoogle Ads is one of the only advertising vehicles that you can invest in that provides you with all of the transparent information that will help you control your performance outcome. It is an extremely powerful way for local businesses to generate leads and grow sales. All too often, small business owners get frustrated with Google for a number of reasons. They feel confused, overwhelmed, and frustrated that they don't get consistent results with pay-per-click advertising. These experiences come from a variety of situations; they are spending blindly without results, they generate the wrong type of leads, they don't have the time to spend mastering this complex advertising tool (in addition to running their business), or they're working with an agency that doesn't understand their business or places them in a "set and forget" relationship. Even worse than all this, many local business owners are preyed upon by commission driven agencies that are bleeding them dry by taking a high percentage of their marketing budget and putting it in their pocket. This is done without their knowledge by hiding behind sophisticated software and dashboards that mask their true costs. This book is going to break it down for you in simple and easy to understand layman's terms- showing you how you can take control and get the most out of Google Ads. You'll see firsthand how you can control your lead quality, how you can control your cost per lead, and how you have the power to get a positive return on your ad spend. You'll get a proven plan to help you achieve your sales goals along with experienced coaching that will help you take your pay-per-click game to the next level. In This Book You Will Discover 101 Strategies to Improve Lead Quality, Optimize Search Engine Marketing Campaign Performance and Increase Your Return on Ad Spend.So, if you want to take control of your lead cost, generate higher quality leads, improve response rates, and bring in traffic that turns into revenue then you want to get your hands on this book.
Author: Steve Teneriello
Publisher:
ISBN: 9780692803042
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
The Pay-Per-Click Playbook is the most up-to-date resource you can use to advertise on Google and generate leads for your business in 2020. It includes 101 "plays" you can implement in your Google Ads account to help you generate more leads without spending more on advertising. Written by Steve Teneriello, a 20-year pay-per-click veteran and founder of AdMachines, this book reveals: -How To Easily Identify and Eliminate Wasted Ad Spend-How To Get More High Quality Leads Without Increasing Your Budget-How To Use Google's NEW Targeting Features To Connect with the Right Audiences-Proven Ways To Improve Response and Lead Conversion Rates-How To Achieve Greater Positioning and Gain More Exposure -How To Ethically Spy on Your Competitors and Identify Weaknesses in Their PPC Strategy-How To Identify Broken Areas in Your Campaigns and Fix Them-Plus Free Downloads, Tools & Resources Along With Exclusive Videos You Can Access to Improve Your Pay-Per-Click PerformanceGoogle Ads is one of the only advertising vehicles that you can invest in that provides you with all of the transparent information that will help you control your performance outcome. It is an extremely powerful way for local businesses to generate leads and grow sales. All too often, small business owners get frustrated with Google for a number of reasons. They feel confused, overwhelmed, and frustrated that they don't get consistent results with pay-per-click advertising. These experiences come from a variety of situations; they are spending blindly without results, they generate the wrong type of leads, they don't have the time to spend mastering this complex advertising tool (in addition to running their business), or they're working with an agency that doesn't understand their business or places them in a "set and forget" relationship. Even worse than all this, many local business owners are preyed upon by commission driven agencies that are bleeding them dry by taking a high percentage of their marketing budget and putting it in their pocket. This is done without their knowledge by hiding behind sophisticated software and dashboards that mask their true costs. This book is going to break it down for you in simple and easy to understand layman's terms- showing you how you can take control and get the most out of Google Ads. You'll see firsthand how you can control your lead quality, how you can control your cost per lead, and how you have the power to get a positive return on your ad spend. You'll get a proven plan to help you achieve your sales goals along with experienced coaching that will help you take your pay-per-click game to the next level. In This Book You Will Discover 101 Strategies to Improve Lead Quality, Optimize Search Engine Marketing Campaign Performance and Increase Your Return on Ad Spend.So, if you want to take control of your lead cost, generate higher quality leads, improve response rates, and bring in traffic that turns into revenue then you want to get your hands on this book.
Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453
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Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Author: Brian Carroll
Publisher: McGraw Hill Professional
ISBN: 0071491767
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.
Author: Nik Maguire
Publisher:
ISBN: 9781789330366
Category :
Languages : en
Pages : 78
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Book Description
Beyond PPC - Ground-breaking strategies for digital marketing lead generation when pay per click fails Discover how to create new lead sources (even if you have never done PPC) Understand how to improve advert results Discover LinkedIn for B2B lead generation Understand features in Facebook beyond the Boost button Learn how to make your content go further What to do when your PPC leads dry up? Are you struggling to convert clicks from PPC? Is the price of Pay Per Click advertising too high? Do your keywords have too much competition? Do you want to find more customers with less completion and get more conversions? BEYOND PPC will teach you exactly that! If you have never ventured outside of SEO and google Ads then this book will provide a foundation for alternative lead generate strategies. Here's What You Get: Frameworks to the methodology of sales funnels, social media marketing, split testing and content marketing for lead generation A proven practice approach for getting more from your ads Understanding of how tailor your messaging based on your audiences mindset. Some alternative ways of getting leads your completion might have missed. Bonus One: Downloads to help you maximise your ad revenues and measure success. Bonus Two: Copy and Paste templates that have yielded results for lead generation! Bonus Three: Get the audio book for free from our dedicated website Are you ready to go beyond google PPC? Many people will be familiar with social media networks but few are aware of what lies just under the surface and how simple it is to generate new leads from them. Beyond PPC is not simply an overview of alternative networks for leads it provide a methodology and process on how to get the most from any new network where your potential customers may be. PPC so often relies on the customer already searching for a product or solutions, yet through these methodologies you will be discover ways to nurture potential customers into buying customers. Save yourself time! - This book takes accumulated learning and techniques, which have taken years to refine and develop. All to provide you with simple frameworks of how to generate new leads straight away without having to piece together solutions for yourself. This book is Free on Kindle Unlimited
Author: Peter Kent
Publisher: John Wiley & Sons
ISBN: 1118043928
Category : Computers
Languages : en
Pages : 376
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Book Description
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
Author: James Colborn
Publisher: Routledge
ISBN: 0750666188
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
"Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--BOOK JACKET.
Author: Dayna Rothman
Publisher: John Wiley & Sons
ISBN: 1118815890
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
Author: Joel Erlichson
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
From Clicks to Clients" is the ultimate guide to mastering PPC lead generation and turning website visitors into paying customers. Whether you're a seasoned marketer or a business owner just getting started with online advertising, this book will teach you how to leverage pay-per-click advertising to generate high-quality leads and boost your bottom line. With easy-to-follow strategies and examples, you'll learn how to choose the right keywords, write effective ad copy, select the best landing pages, create compelling calls-to-action, and optimize your PPC campaigns for maximum ROI. You'll also discover advanced techniques for nurturing leads through email marketing, using retargeting to bring prospects back, and building trust with your audience. With "From Clicks to Clients" as your guide, you'll be able to take your PPC lead generation efforts to the next level and achieve the business growth you've been striving for.
Author: Basileios Drolias
Publisher: Lulu.com
ISBN: 1847532713
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
The most complete guide for the theory and application of Pay-per-Click advertising. The book will teach you: How to plan and execute a PPC campaign. How to optimize your campaign for maxim Return On Investment. How to start an Adwords and Overture Campaign. How to track your sales and the success of your campaign. How to write effective advertisments for your campaign. What are the secrets of Adwords and Overture. How to understand exactly the response of your campaign and predict your results. How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue. And is ideal for: The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using. The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.
Author: Matt Bacak
Publisher: Morgan James Pub
ISBN: 9781933596488
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
This resource is designed for entrepreneurs who want to know how to generate leads and get clients for their business venture.
